HealthFirst
Sr Mgr, Marketing Analytics
HealthFirst, Long Island City, New York, United States, 11101
Job Responsibilities:
Oversee an analytics program, including tagging maintenance, data collection, cross-channel data integration, reporting insights, dashboards, data visualization, data mining, predictive analytics, audience measurement, brand and competitive intelligence, site surveys.Work collaboratively with business leaders to assess business needs and solutions, and implement a strategy for improving the reporting, analytic, and dashboard systems.Oversee the creation and hands-on development of monitoring, reporting, and data discovery solutions using Qlikview, SSRS, SQL, and SSIS.Pro-actively work with operations management to develop an understanding of business processes and conceptualize dashboards, scorecards, and KPI development.Accountable for accurate and timely execution of ad-hoc, routine, and project-oriented metric and reporting needs of the business.Establish short-term and long-term metrics and goals for the department, including defining and enforcing data standards, governance, and best practices by supporting the review and approval of data definitions and business rules.Continually evaluate rationalization of reporting to identify redundancies, development of automated solutions, and identify efficiencies to minimize manual processes.Partner with IT to build an environment for a team to perform analyses such as: advertising performance analysis, website analytics, customer segmentation, survey design and analysis, ROI modeling, lifetime value analysis, cross-channel analysis, media mix analysis, and brand research.Work with marketing channel managers to design marketing test programs and measure KPIs for off-line and on-line marketing programs (including extensive web analytics).Hands-on experience with analytical, business intelligence, and visualization (preferably Tableau) tools is required.Minimum Qualifications:
If you are interested in applying for this job, please make sure you meet the following requirements as listed below.Bachelor’s Degree or equivalent experience. Excellent programming skills in SQL.Comfortable working with large data sets.Experience with website, mobile, and social analytics.Ability to set goals and priorities for a team of Marketing Analysts.Experience with website analytics tools.Experience with implementing web analytics (Tagging, TMS, JavaScript).Experience with setting up website testing and campaign optimization (A/B, Multi-variate).Preferred Qualifications:Demonstrated high competency in project management and the execution of multiple large projects, including managing resources across multiple projects to meet goals.Experience with digital analytics and measurement tools, such as Google Analytics, Tealium Tag Management, Salesforce Cloud.Strong communication and executive presentation skills and ability to communicate well to both technical and business audiences.Hiring Range:Greater New York City Area (NY, NJ, CT residents):
$119,900 - $183,430All Other Locations (within approved locations):
$102,600 - $156,655
As a candidate for this position, your salary and related elements of compensation will be contingent upon your work experience, education, licenses and certifications, and any other factors Healthfirst deems pertinent to the hiring decision. In addition to your salary, Healthfirst offers employees a full range of benefits such as medical, dental and vision coverage, incentive and recognition programs, life insurance, and 401k contributions (all benefits are subject to eligibility requirements). Healthfirst believes in providing a competitive compensation and benefits package wherever its employees work and live.#J-18808-Ljbffr
Oversee an analytics program, including tagging maintenance, data collection, cross-channel data integration, reporting insights, dashboards, data visualization, data mining, predictive analytics, audience measurement, brand and competitive intelligence, site surveys.Work collaboratively with business leaders to assess business needs and solutions, and implement a strategy for improving the reporting, analytic, and dashboard systems.Oversee the creation and hands-on development of monitoring, reporting, and data discovery solutions using Qlikview, SSRS, SQL, and SSIS.Pro-actively work with operations management to develop an understanding of business processes and conceptualize dashboards, scorecards, and KPI development.Accountable for accurate and timely execution of ad-hoc, routine, and project-oriented metric and reporting needs of the business.Establish short-term and long-term metrics and goals for the department, including defining and enforcing data standards, governance, and best practices by supporting the review and approval of data definitions and business rules.Continually evaluate rationalization of reporting to identify redundancies, development of automated solutions, and identify efficiencies to minimize manual processes.Partner with IT to build an environment for a team to perform analyses such as: advertising performance analysis, website analytics, customer segmentation, survey design and analysis, ROI modeling, lifetime value analysis, cross-channel analysis, media mix analysis, and brand research.Work with marketing channel managers to design marketing test programs and measure KPIs for off-line and on-line marketing programs (including extensive web analytics).Hands-on experience with analytical, business intelligence, and visualization (preferably Tableau) tools is required.Minimum Qualifications:
If you are interested in applying for this job, please make sure you meet the following requirements as listed below.Bachelor’s Degree or equivalent experience. Excellent programming skills in SQL.Comfortable working with large data sets.Experience with website, mobile, and social analytics.Ability to set goals and priorities for a team of Marketing Analysts.Experience with website analytics tools.Experience with implementing web analytics (Tagging, TMS, JavaScript).Experience with setting up website testing and campaign optimization (A/B, Multi-variate).Preferred Qualifications:Demonstrated high competency in project management and the execution of multiple large projects, including managing resources across multiple projects to meet goals.Experience with digital analytics and measurement tools, such as Google Analytics, Tealium Tag Management, Salesforce Cloud.Strong communication and executive presentation skills and ability to communicate well to both technical and business audiences.Hiring Range:Greater New York City Area (NY, NJ, CT residents):
$119,900 - $183,430All Other Locations (within approved locations):
$102,600 - $156,655
As a candidate for this position, your salary and related elements of compensation will be contingent upon your work experience, education, licenses and certifications, and any other factors Healthfirst deems pertinent to the hiring decision. In addition to your salary, Healthfirst offers employees a full range of benefits such as medical, dental and vision coverage, incentive and recognition programs, life insurance, and 401k contributions (all benefits are subject to eligibility requirements). Healthfirst believes in providing a competitive compensation and benefits package wherever its employees work and live.#J-18808-Ljbffr