Cynosure
Integrated Marketing Manager
Cynosure, Westford, Massachusetts, us, 01886
Posted Thursday, October 3, 2024 at 5:00 AM
To be considered for an interview, please make sure your application is full in line with the job specs as found below.Cynosure is well positioned competitively to lead and transform the medical aesthetics industry. We are guided by our belief that this is a purpose-driven business, which improves patient’s lives and improves practitioner’s livelihoods.We are passionate about driving a healthy and growing medical aesthetics industry with leading-edge marketing which inspires consumers to engage in medical aesthetics.We are the leader in science-based technology which elevates the standard of care for consumers.We are relentlessly focused on being the undisputed innovation leader, addressing the growing demand for consumer treatments across all demographics.We are committed to building and strengthening our unmatched global footprint, with direct employees on five continents and in 15 countries and growing, and distributor partners serving over 130 countries.We put our people first and believe personal development drives business development.We love our customers and strive to give them the leading-edge technology, service, marketing support and clinical education to improve their patient’s outcomes and to improve their livelihoods.At Cynosure, we look for people who make an impact and encourage everyone to lead, create, and add value. In turn, we invest in our team to grow people’s careers and build upon our high-performance and culture-oriented organization. We work together as one team, winning together.As we grow our global team, there is no better time to join us. As a market leader in medical aesthetics, Cynosure has over 25 years developing, manufacturing, and marketing products for dermatologists, plastic surgeons, medical spas, and healthcare practitioners. With the aesthetic industry’s most comprehensive product portfolio, our offerings span several categories including skin revitalization, body contouring, hair removal, and women’s health.Our mission is to set Cynosure customers up for success shaping future leaders of the aesthetics industry and helping everyone who uses our technologies discover their version of beautiful.The Marketing Manager will lead the development and execution of strategic initiatives in public relations, media communications, and digital marketing efforts to enhance the company’s brand visibility and drive growth. This role is crucial for managing comprehensive marketing strategies that span PR, digital advertising, organic social, out-of-home (OOH) channels, and paid social/search. By overseeing these diverse channels, the Marketing Manager will create and implement impactful go-to-market activities effectively aimed at reaching healthcare providers (B2B) and patients (B2C). Manage cross-channel marketing efforts and lead the execution of comprehensive campaigns by playing a pivotal role in enhancing brand affinity and driving meaningful actions that contribute to sales enablement and revenue growth.Essential Duties and ResponsibilitiesThe incumbent may be asked to perform other function-related activities in addition to the below-mentioned responsibilities as reasonably required by business needs.Partner with Marketing Director to create and implement integrated, audience-centric marketing strategies that align with business objectives and enhance brand presence across various channels.Execute PR strategy to elevate Cynosure Lutronic's brand reputation and position the product portfolio as long-term leaders of the aesthetic category and beyond.Oversee multi-channel campaign coordination including paid media, digital advertising, social activations and out-of-home (OOH) advertising, ensuring consistent messaging while emphasizing the unique value-added product proposition is forefront in all activity.Provide direction to agency partners, ensuring seamless execution by coordinating deliverables and deadlines across all channels (PR, Influencer, Social, Search, Digital, Programmatic, Print, and OOH).Work with cross-functional teams such as: Product, Creative, Content, and MarTech to ensure cohesive and effective campaign messaging, monitoring nuances for optimal channel performance, ultimately driving customer conversion and retention.Identify meaningful brand partnerships from initiation through execution, including briefing, content creation, and performance tracking.Support best-in-class planning and execution of marketing plans with detailed KPI reporting, data-driven recommendations for optimization, and comprehensive post-campaign analysis.Proactively analyze business trends, market landscape, and customer insights to identify opportunities for significant brand or product growth and increased market penetration.Embody and live our company Values.QualificationsEducationSpecific Area of Study: Bachelor’s degree in marketing, communications, or related field.Experience5 to 8 years relevant experienceSpecific Related Experience: 5+ years in public relations, digital marketing, and paid media management with a proven track record of successful multi-channel campaigns.SkillsProven experience managing Integrated campaigns, especially on Meta platforms and ad platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads).Strong understanding of digital marketing tools and analytics platforms (e.g., Google Analytics).Excellent skills in managing multiple projects simultaneously.Proven experience in influencer marketing, with a strong grasp of media relations, content creation, and engagement strategies.Outstanding writing, editing, and verbal communication abilities.Willing and ability to travel 30% per calendar year for meetings/events.Cynosure is an Equal Opportunity Employer – Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Disability, Veteran.
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To be considered for an interview, please make sure your application is full in line with the job specs as found below.Cynosure is well positioned competitively to lead and transform the medical aesthetics industry. We are guided by our belief that this is a purpose-driven business, which improves patient’s lives and improves practitioner’s livelihoods.We are passionate about driving a healthy and growing medical aesthetics industry with leading-edge marketing which inspires consumers to engage in medical aesthetics.We are the leader in science-based technology which elevates the standard of care for consumers.We are relentlessly focused on being the undisputed innovation leader, addressing the growing demand for consumer treatments across all demographics.We are committed to building and strengthening our unmatched global footprint, with direct employees on five continents and in 15 countries and growing, and distributor partners serving over 130 countries.We put our people first and believe personal development drives business development.We love our customers and strive to give them the leading-edge technology, service, marketing support and clinical education to improve their patient’s outcomes and to improve their livelihoods.At Cynosure, we look for people who make an impact and encourage everyone to lead, create, and add value. In turn, we invest in our team to grow people’s careers and build upon our high-performance and culture-oriented organization. We work together as one team, winning together.As we grow our global team, there is no better time to join us. As a market leader in medical aesthetics, Cynosure has over 25 years developing, manufacturing, and marketing products for dermatologists, plastic surgeons, medical spas, and healthcare practitioners. With the aesthetic industry’s most comprehensive product portfolio, our offerings span several categories including skin revitalization, body contouring, hair removal, and women’s health.Our mission is to set Cynosure customers up for success shaping future leaders of the aesthetics industry and helping everyone who uses our technologies discover their version of beautiful.The Marketing Manager will lead the development and execution of strategic initiatives in public relations, media communications, and digital marketing efforts to enhance the company’s brand visibility and drive growth. This role is crucial for managing comprehensive marketing strategies that span PR, digital advertising, organic social, out-of-home (OOH) channels, and paid social/search. By overseeing these diverse channels, the Marketing Manager will create and implement impactful go-to-market activities effectively aimed at reaching healthcare providers (B2B) and patients (B2C). Manage cross-channel marketing efforts and lead the execution of comprehensive campaigns by playing a pivotal role in enhancing brand affinity and driving meaningful actions that contribute to sales enablement and revenue growth.Essential Duties and ResponsibilitiesThe incumbent may be asked to perform other function-related activities in addition to the below-mentioned responsibilities as reasonably required by business needs.Partner with Marketing Director to create and implement integrated, audience-centric marketing strategies that align with business objectives and enhance brand presence across various channels.Execute PR strategy to elevate Cynosure Lutronic's brand reputation and position the product portfolio as long-term leaders of the aesthetic category and beyond.Oversee multi-channel campaign coordination including paid media, digital advertising, social activations and out-of-home (OOH) advertising, ensuring consistent messaging while emphasizing the unique value-added product proposition is forefront in all activity.Provide direction to agency partners, ensuring seamless execution by coordinating deliverables and deadlines across all channels (PR, Influencer, Social, Search, Digital, Programmatic, Print, and OOH).Work with cross-functional teams such as: Product, Creative, Content, and MarTech to ensure cohesive and effective campaign messaging, monitoring nuances for optimal channel performance, ultimately driving customer conversion and retention.Identify meaningful brand partnerships from initiation through execution, including briefing, content creation, and performance tracking.Support best-in-class planning and execution of marketing plans with detailed KPI reporting, data-driven recommendations for optimization, and comprehensive post-campaign analysis.Proactively analyze business trends, market landscape, and customer insights to identify opportunities for significant brand or product growth and increased market penetration.Embody and live our company Values.QualificationsEducationSpecific Area of Study: Bachelor’s degree in marketing, communications, or related field.Experience5 to 8 years relevant experienceSpecific Related Experience: 5+ years in public relations, digital marketing, and paid media management with a proven track record of successful multi-channel campaigns.SkillsProven experience managing Integrated campaigns, especially on Meta platforms and ad platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads).Strong understanding of digital marketing tools and analytics platforms (e.g., Google Analytics).Excellent skills in managing multiple projects simultaneously.Proven experience in influencer marketing, with a strong grasp of media relations, content creation, and engagement strategies.Outstanding writing, editing, and verbal communication abilities.Willing and ability to travel 30% per calendar year for meetings/events.Cynosure is an Equal Opportunity Employer – Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Disability, Veteran.
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