Live Nation
Influencer Affiliate Marketing Director - Contractor
Live Nation, Long Island City, New York, United States, 11101
Job Summary:
Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.
WHO ARE WE?
Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.
WHO ARE YOU?
Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!
THE JOB
We are seeking a highly motivated and experienced Influencer Affiliate Marketing Director for
up to a 6 month long contract
to develop and lead the launch of our influencer affiliate marketplace. This role will focus on working with both internal and external parties to optimize programming appropriately and ultimately drive ticket & partner product sales through this unique format of influencer partnerships.
WHAT THIS ROLE WILL DO
Technology Relationships:
Liaise with our core technology partner to ensure proper attribution set up, asset dissemination, creator onboarding & payment.Influencer Recruitment & Communications:
Identify, recruit, and manage relationships with influencers across various platforms who align with our tour and event target audiences. Develop relationships that drive high-quality traffic and conversions.Campaign Management:
Plan, execute, and optimize influencer affiliate marketing campaigns. Use Captiv8's SaaS tools to track campaign performance, measure influencer impact, and make data-driven adjustments.Performance Analysis:
Monitor and analyze key performance metrics, including traffic, conversions, and revenue generated from influencer posts. Leverage our core tech platform & internal reporting to generate actionable insights and continuously optimize and improve campaign effectiveness.Collaboration:
Work closely with internal teams, including tour marketing, legal, and product management, to ensure influencer affiliate campaigns are integrated with broader marketing strategies and brand messaging.Compliance & Best Practices:
Ensure all influencer marketing activities adhere to industry regulations and company policies. Promote ethical practices and maintain the integrity of the Live Nation brand.Budget Tracking:
Monitor program budget, ensuring that expenses are tracked and reported accurately.
WHAT THIS PERSON WILL BRINGExperience:
Minimum of 5-7 years of experience in influencer marketing or affiliate marketing, with a focus on managing influencer partnerships and driving revenue growth.Industry Knowledge:
Strong understanding of the influencer marketing landscape, live entertainment industry, and digital marketing trends.Skills:
Exceptional analytical skills with the ability to interpret data, identify trends, and make strategic recommendations. Excellent communication, negotiation, and relationship management skills.Education:
Bachelor's degree in Marketing, Business, or a related field. Advanced degrees or certifications are a plus.Technical Proficiency:
Experience with influencer marketing platforms and SaaS technology, specifically Captiv8 and/or CreatorIQ. Proficiency in data analysis tools, and social platform Business Manager platforms is also required.
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
EQUAL EMPLOYMENT OPPORTUNITY
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and home life. As a growing business, we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
New York City Hiring Rate*: $50 - $60 / hour
California Hiring Pay*: $50 - $60 / hour#J-18808-Ljbffr
Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.
WHO ARE WE?
Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.
WHO ARE YOU?
Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!
THE JOB
We are seeking a highly motivated and experienced Influencer Affiliate Marketing Director for
up to a 6 month long contract
to develop and lead the launch of our influencer affiliate marketplace. This role will focus on working with both internal and external parties to optimize programming appropriately and ultimately drive ticket & partner product sales through this unique format of influencer partnerships.
WHAT THIS ROLE WILL DO
Technology Relationships:
Liaise with our core technology partner to ensure proper attribution set up, asset dissemination, creator onboarding & payment.Influencer Recruitment & Communications:
Identify, recruit, and manage relationships with influencers across various platforms who align with our tour and event target audiences. Develop relationships that drive high-quality traffic and conversions.Campaign Management:
Plan, execute, and optimize influencer affiliate marketing campaigns. Use Captiv8's SaaS tools to track campaign performance, measure influencer impact, and make data-driven adjustments.Performance Analysis:
Monitor and analyze key performance metrics, including traffic, conversions, and revenue generated from influencer posts. Leverage our core tech platform & internal reporting to generate actionable insights and continuously optimize and improve campaign effectiveness.Collaboration:
Work closely with internal teams, including tour marketing, legal, and product management, to ensure influencer affiliate campaigns are integrated with broader marketing strategies and brand messaging.Compliance & Best Practices:
Ensure all influencer marketing activities adhere to industry regulations and company policies. Promote ethical practices and maintain the integrity of the Live Nation brand.Budget Tracking:
Monitor program budget, ensuring that expenses are tracked and reported accurately.
WHAT THIS PERSON WILL BRINGExperience:
Minimum of 5-7 years of experience in influencer marketing or affiliate marketing, with a focus on managing influencer partnerships and driving revenue growth.Industry Knowledge:
Strong understanding of the influencer marketing landscape, live entertainment industry, and digital marketing trends.Skills:
Exceptional analytical skills with the ability to interpret data, identify trends, and make strategic recommendations. Excellent communication, negotiation, and relationship management skills.Education:
Bachelor's degree in Marketing, Business, or a related field. Advanced degrees or certifications are a plus.Technical Proficiency:
Experience with influencer marketing platforms and SaaS technology, specifically Captiv8 and/or CreatorIQ. Proficiency in data analysis tools, and social platform Business Manager platforms is also required.
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
EQUAL EMPLOYMENT OPPORTUNITY
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and home life. As a growing business, we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
New York City Hiring Rate*: $50 - $60 / hour
California Hiring Pay*: $50 - $60 / hour#J-18808-Ljbffr