Barclays
Marketing Lead
Barclays, Wilmington, Delaware, us, 19894
Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.We are seeking a highly motivated and experienced professional to join our team as a Marketing Lead. In this role, you will be developing creative and strategic direction to drive acquisition, existing customer marketing sponsorships, and engagement results to meet co-branded partner and sponsorship business goals.
To be successful as a Marketing Lead, you should have experience with:
8+ years of marketing experience developing marketing communications across all channels for a large organization, preferably financial services.
Experience working as a leader in a fast-paced environment with strong skills in multi-tasking, prioritization, and problem solving.
Having an instinctive approach to understanding what makes effective customer communications, augmented by outstanding observational skills.
This role is located in Wilmington, Delaware.
Purpose of the role:
To create content that highlights and promotes the bank’s goals and objectives across various platforms and omnichannels by crafting compelling narratives and designing engaging visual content.
Accountabilities:
Collaboration with internal stakeholders to develop content messages, themes, and topics which communicate the bank’s objectives.
Management of the end-to-end content creation process including writing, editing, animation creation, and static asset development for communication across platforms.
Management of content that engages clients and other stakeholders via articles, social media, videos, and infographics.
Monitoring the performance of content across various channels using analytics tools.
Development and maintenance of platforms such as microsites to promote the bank’s business objectives, values, products, services, and campaigns for specific audiences.
Assistant Vice President Expectations:
Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
Identify ways to mitigate risk and develop new policies/procedures in support of the control and governance agenda.
Take ownership for managing risk and strengthening controls in relation to the work done.
Perform work that is closely related to that of other areas, requiring understanding of how areas coordinate and contribute to the achievement of the organization's objectives.
Collaborate with other areas of work for business-aligned support areas to keep up to speed with business activity and strategy.
Engage in complex analysis of data from multiple internal and external sources to solve problems creatively and effectively.
Communicate complex information effectively.
Influence or convince stakeholders to achieve outcomes.
All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence, and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge, and Drive – the operating manual for how we behave.
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To be successful as a Marketing Lead, you should have experience with:
8+ years of marketing experience developing marketing communications across all channels for a large organization, preferably financial services.
Experience working as a leader in a fast-paced environment with strong skills in multi-tasking, prioritization, and problem solving.
Having an instinctive approach to understanding what makes effective customer communications, augmented by outstanding observational skills.
This role is located in Wilmington, Delaware.
Purpose of the role:
To create content that highlights and promotes the bank’s goals and objectives across various platforms and omnichannels by crafting compelling narratives and designing engaging visual content.
Accountabilities:
Collaboration with internal stakeholders to develop content messages, themes, and topics which communicate the bank’s objectives.
Management of the end-to-end content creation process including writing, editing, animation creation, and static asset development for communication across platforms.
Management of content that engages clients and other stakeholders via articles, social media, videos, and infographics.
Monitoring the performance of content across various channels using analytics tools.
Development and maintenance of platforms such as microsites to promote the bank’s business objectives, values, products, services, and campaigns for specific audiences.
Assistant Vice President Expectations:
Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
Identify ways to mitigate risk and develop new policies/procedures in support of the control and governance agenda.
Take ownership for managing risk and strengthening controls in relation to the work done.
Perform work that is closely related to that of other areas, requiring understanding of how areas coordinate and contribute to the achievement of the organization's objectives.
Collaborate with other areas of work for business-aligned support areas to keep up to speed with business activity and strategy.
Engage in complex analysis of data from multiple internal and external sources to solve problems creatively and effectively.
Communicate complex information effectively.
Influence or convince stakeholders to achieve outcomes.
All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence, and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge, and Drive – the operating manual for how we behave.
#J-18808-Ljbffr