Children's Hospital Colorado
Director Marketing Strategy
Children's Hospital Colorado, Aurora, Colorado, United States, 80012
Here, it's different. Come join us. Children's Hospital Colorado has defined and delivered pediatric healthcare excellence for more than 100 years. Here, the nation's brightest nurses, physicians, scientists, researchers, therapists, and care providers are creating the future of child health. With an optimist's outlook, a trailblazing spirit, and a celebrated history, we're making new strides every day. We've been Magnet-designated four times by the American Nurses Credentialing Center and are consistently recognized among the best of the best pediatric hospitals with #1 rankings in Colorado and the region by U.S. News & World Report.
Ensure you read the information regarding this opportunity thoroughly before making an application.As a national leader in pediatric care, we serve children and families from all over the nation. Our System of Care includes four pediatric hospitals, 11 specialty care centers, 1,300+ outreach clinics and more than 10,000 healthcare professionals representing the full spectrum of pediatric care specialties. Here, we know it takes all of us, every role, to deliver the best possible care to each child and family we treat. That's why we build our teams toward a foundation of equity in access, advancement, and opportunity. We know teams of individuals with different identities and backgrounds can nurture creativity and innovation. We strive to attract and retain diverse talent because we know a truly inclusive and equitable workforce will help us realize our most basic calling: to heal every child who comes through our doors. A career at Children's Colorado will challenge you, inspire you, and motivate you to make a difference in the life of a child.Job Overview The Director, Marketing Strategy is responsible for leading the development and implementation of integrated marketing and communications strategies for all service lines, priority clinical programs, magnetic programs, organizational priorities, and child health research. With a unique blend of business and technical acumen, this position possesses a strategic mindset, intellectual curiosity, strong problem-solving skills, excellent communication skills, and the ability to lead diverse initiatives across marketing and communications and the organization.This individual will anticipate and respond to market and industry trends to help increase market share, grow patient volumes, and enhance our local, regional and national reputation. Positioning our pediatric experts and clinical and research programs to leading national specialists as among the best in the nation is imperative. Through a disciplined approach to marketing attribution, this individual will establish metrics to measure ROI, lead generation value, and campaign outcomes.This role is pivotal in cultivating relationships as a strategic thought leader and valued resource among our internal clients across our system of care. They work in close collaboration with service line and clinical program leaders, faculty and provider leadership, and hospital executive leadership in the strategic planning process, business plan development, market research, audience segmentation, channel management, financial oversight, and tracking and reporting data intelligence to reveal actionable insights. They lead the internal delivery of initiatives and programs through the orchestration of the back-end technologies and workflow systems, optimizing marketing processes and operations technologies.The Director, Marketing Strategy leads a department of Marketing Strategists and operationally focused team members, responsible for collaboration and execution across Brand Strategy, Creative Services, Digital Strategy, Media Relations, and Internal Communications.Qualifications
Minimum QualificationsEducation:
Bachelor's degree in advertising, marketing, communications, business, healthcare administration or related field.Experience:
Minimum of Seven (7) years of related experience plus a minimum of three (3) years of leadership experience is required.Preferred QualificationsBS/MS degree in marketing or a related field. Advanced degree in marketing or MBA preferred.10+ years of experience in marketing/agency/healthcare/corporate environment.Proven experience in development, implementation, and measurement of integrated strategic marketing plans.Well-developed strategic-thinking skills, with the ability to inspire and lead others in a highly collaborative environment.Ability to plan longer term but with a mindset to adjust to take advantage of short term/unforeseen opportunities.Strong business knowledge with the ability to quickly grasp relevant concepts.Deep understanding of digital marketing and integration, best practices, and industry trends.Proficiency in key marketing technologies and workflow systems (Salesforce, Workfront, etc.).Must demonstrate initiative in seeking new opportunities and solutions.
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Ensure you read the information regarding this opportunity thoroughly before making an application.As a national leader in pediatric care, we serve children and families from all over the nation. Our System of Care includes four pediatric hospitals, 11 specialty care centers, 1,300+ outreach clinics and more than 10,000 healthcare professionals representing the full spectrum of pediatric care specialties. Here, we know it takes all of us, every role, to deliver the best possible care to each child and family we treat. That's why we build our teams toward a foundation of equity in access, advancement, and opportunity. We know teams of individuals with different identities and backgrounds can nurture creativity and innovation. We strive to attract and retain diverse talent because we know a truly inclusive and equitable workforce will help us realize our most basic calling: to heal every child who comes through our doors. A career at Children's Colorado will challenge you, inspire you, and motivate you to make a difference in the life of a child.Job Overview The Director, Marketing Strategy is responsible for leading the development and implementation of integrated marketing and communications strategies for all service lines, priority clinical programs, magnetic programs, organizational priorities, and child health research. With a unique blend of business and technical acumen, this position possesses a strategic mindset, intellectual curiosity, strong problem-solving skills, excellent communication skills, and the ability to lead diverse initiatives across marketing and communications and the organization.This individual will anticipate and respond to market and industry trends to help increase market share, grow patient volumes, and enhance our local, regional and national reputation. Positioning our pediatric experts and clinical and research programs to leading national specialists as among the best in the nation is imperative. Through a disciplined approach to marketing attribution, this individual will establish metrics to measure ROI, lead generation value, and campaign outcomes.This role is pivotal in cultivating relationships as a strategic thought leader and valued resource among our internal clients across our system of care. They work in close collaboration with service line and clinical program leaders, faculty and provider leadership, and hospital executive leadership in the strategic planning process, business plan development, market research, audience segmentation, channel management, financial oversight, and tracking and reporting data intelligence to reveal actionable insights. They lead the internal delivery of initiatives and programs through the orchestration of the back-end technologies and workflow systems, optimizing marketing processes and operations technologies.The Director, Marketing Strategy leads a department of Marketing Strategists and operationally focused team members, responsible for collaboration and execution across Brand Strategy, Creative Services, Digital Strategy, Media Relations, and Internal Communications.Qualifications
Minimum QualificationsEducation:
Bachelor's degree in advertising, marketing, communications, business, healthcare administration or related field.Experience:
Minimum of Seven (7) years of related experience plus a minimum of three (3) years of leadership experience is required.Preferred QualificationsBS/MS degree in marketing or a related field. Advanced degree in marketing or MBA preferred.10+ years of experience in marketing/agency/healthcare/corporate environment.Proven experience in development, implementation, and measurement of integrated strategic marketing plans.Well-developed strategic-thinking skills, with the ability to inspire and lead others in a highly collaborative environment.Ability to plan longer term but with a mindset to adjust to take advantage of short term/unforeseen opportunities.Strong business knowledge with the ability to quickly grasp relevant concepts.Deep understanding of digital marketing and integration, best practices, and industry trends.Proficiency in key marketing technologies and workflow systems (Salesforce, Workfront, etc.).Must demonstrate initiative in seeking new opportunities and solutions.
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