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Hoar Construction

Marketing Specialist

Hoar Construction, Birmingham, Alabama, United States, 35275


We are seeking a talented Marketing Specialist with room for growth to join our corporate marketing team. The Marketing Specialist is responsible for graphic design, digital content creation, and social media marketing. In this role you may be required to travel 10% of the time.

Responsibilities:

Create new designs for internal and external marketing materials (print and digital), which may include digital graphics, flyers, brochures, presentations, emails, signage, promotional items, advertisements, and other branded materials

Assist on proposals, creating customized templates and graphics

Help maintain digital assets

Coordinate and manage staff photography

Manage and grow our social media presence across various platforms

Develop and implement social media strategies to increase brand awareness and engagement

Create engaging content for social media posts, including text, image, and video

Monitor social media channels for industry trends and competitor activity

Collaborate with the team to align social media campaigns with overall marketing goals

Analyze social media metrics and adjust strategies to optimize performance

Stay up-to-date with the latest trends in social media and digital marketing

Requirements:

Bachelor’s degree in communications, graphic design, fine arts, marketing, or related field; OR relevant working experience

1-3 years in a graphic design role with social media experience

Proven experience in social media management and content creation

Excellent relationship management skills with the ability to engage with followers

Experience in photography and videography, with proficiency in editing tools and software

Strong understanding of social media platforms and their respective audiences

Proficiency in Adobe Creative Cloud programs

Proficiency in Microsoft Office programs such as Word, Excel, Power Point and Outlook

Valid Driver's License Required

Physical Demands and Working Environment:

The conditions herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

Environment: Work is performed mainly in an indoor and outdoor setting with exposure to all types of weather and temperature conditions, and travel from site to site.

Physical: Primary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight; to operate equipment requiring repetitive hand movement and fine coordination; to travel to other locations using various modes of private and commercial transportation; and to verbally communicate to exchange information.

Vision: See in the normal visual range with or without correction.

Hearing: Hear in the normal audio range with or without correction.

EOE - Race/Color/Sex/Religion/National Origin/Sexual Orientation/Gender Identity/Vets/Disabilities

Hoar does not accept unsolicited resumes from search firms or agencies. Any resume submitted to any employee of Hoar without a prior written search agreement will be considered unsolicited and the property of Hoar.

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