Social Media Manager

DescriptionThe Social Media Manager develops and executes social media strategies to attract and engage guests, increase sales, raise brand awareness, and grow community engagement in a measurable way. This position is the administrator of the brand's domestic social media communities and consumer facing social channels, as well as the brand LinkedIn channel. This position interprets integrated marketing communications, brand-building messages, corporate communications, and issues management in the brand's voice across social media networks, while providing expert guidance and support to the international team and the international social media channels.Qualifications

Education

Please make an application promptly if you are a good match for this role due to high levels of interest.Bachelor's Degree Public relations, communications, journalism, business, marketing, advertising, English, or other related field of study PrefWork Experience4-7 years Experience in media, communications, marketing, or a related field Pref2-4 years Social media experience PrefRetail, restaurant, food, or beverage experience PrefExtensive experience in social media management PrefSkills and AbilitiesProficient with Microsoft Office SuiteWorking knowledge of content marketing theory and applicationIn-depth knowledge of the key social media channels, social media platforms, and how each platform can be deployed in different scenariosKnowledge of the ins and outs of all social media channels, uses them effectively for work and personalWorking knowledge of current digital advertising trends, best practices, and emerging social media toolsWorking knowledge of how data and analytics shape content strategyAbility to jump from the creative side of marketing to the analytical sideAbility to demonstrate creativity and documented immersion in social mediaAbility to write and edit communications and articulate the brand ‘voice’ in a creative, compelling, and witty mannerAbility to communicate complex concepts in clear concise language; to demonstrate active listening while engaging others; and to establish, implement, and clearly communicate strategies that align with business needs and objectives to gain buy-in from stakeholderAbility to develop and maintain positive business relationships (e.g., senior management, stakeholders, other departments, etc.) and foster an environment of mutual respect, understanding, trust, and supportAbility to anticipate and respond to the needs of stakeholders (e.g., internal and external customers, etc.) in a timely mannerAbility to adapt and adjust planned work through analyzing work demands, competing priorities, and tight deadlines; and to understand the most effective and efficient means to accomplish tasks within the parameters of the organizational structure, processes, systems, and policiesAbility to travel overnight approximately 10-15% annuallyExperience with paid mediaExperience with influencer marketing

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