Chick-fil-A
Marketing Director
Chick-fil-A, Houston, Texas, United States, 77246
Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.Purpose:
The Marketing Director serves on the Leadership Team as a forward thinking-partner who demonstrates ownership over a defined external facing strategy aimed at growing sales and building the brand in the community; and a defined internal facing strategy aimed at employee retention and satisfaction. He/she embodies the values of Chick-fil-A and serves as an ambassador to the community.
Requirements:
Ability to work at least 40 hrs/wk (at least one opening and one closing per week and one Saturday per month)
Worked at CFA FM 1960 & Eldridge at least 1 Year (or external comparable work experience)
Ability to be trained in both FOH & BOH
Knows our Vision, Mission and Core Values
ServSafe Manager certified
Specialized in metrics and reports for their assigned area
No unresolved issues regarding restaurant policies
Leadership approval
Skills:
Demonstrates creativity, sales and marketing forte, self-starter and good negotiation skills
Strategic thinker in planning and implementing marketing initiatives and promotions
Demonstrates a growth and win mindset - results oriented, quick study
Relationship builder, coaches others to perform
Outgoing, friendly, works well with the public, networks well, involved in the community
Servant Leader, team oriented with a passion for people and world class service
Well organized with excellent verbal, written and electronic communications skills
Job Responsibilities:
Develop the annual marketing plan to build/drive external sales through various channels (Catering, OLD, Spirit Nights etc.) and boost employee satisfaction:
Develop a plan to ensure Emotional Connections Marketing (ECM) daily and REMARKable experiences are taking place
Create and execute In-store and outside marketing activities
Ensure Chick-fil-A Cow is leveraged as needed (Cow mascot, plush cow)
Involve the team in community-wide events
Develop program for weekly team member recognition based on performance
Develop program for monthly team member recognition associated with special events
Work alongside Mind Dance Marketing on market level initiatives and leverage them for individual, store focussed activities
Manage team members in assisting with the execution of events
Manage the store website and social media presence on all applicable platforms
Effectively respond to and manage CARES through Spotlight, in a timely manner
Daily review of CARES to promptly respond to guest complaints
Conduct weekly CARES analysis to identify trends and utilize the data to drive initiatives for restaurant growth and opportunities for improvement and/or praise
Attend weekly Leadership meetings to report out on key marketing metrics, garner feedback on the marketing plan and discuss trends that impact other areas of operation
Develop and manage the annual marketing budget, including marketing supplies
Build and manage relationships with CFA V.I.P. guests (valued customers)
Attend Chamber of Commerce meetings as a representative of the restaurant to build and maintain relationships with business partners (schools, businesses, hospitals etc.)
Train and develop team/guests on @CFA tools eg. CFA One App
Ensure promotions are properly advertised (signage, social media, etc.)
Manage physical store ambience and presentation
Benefits:
Great TEAM culture and positive work environment, where everyone is treated with honor, dignity and respect!
CLOSED on Sunday! Spend time with family, rest or worship if you choose. Do you!
Eligible Team Members can apply to receive a Remarkable Futures Scholarship from Chick-fil-A, Inc. – up to $25,000!
Team Members have the opportunity to make an impact beyond the restaurant, as we serve our local communities
FREE employee meal!
Opportunities to build a career in a dynamic business, become a leader or maybe even an Operator one day. Sky’s the limit!
Eligible team members can earn paid time off the longer their employment time at the store
Attractive options for various other benefits, which the Operator contributes to for greater affordability, including health insurance, dental and vision and 401K
Competitive pay, with the opportunity for increases based on performance
Employee referral program
And so much more!
#J-18808-Ljbffr
The Marketing Director serves on the Leadership Team as a forward thinking-partner who demonstrates ownership over a defined external facing strategy aimed at growing sales and building the brand in the community; and a defined internal facing strategy aimed at employee retention and satisfaction. He/she embodies the values of Chick-fil-A and serves as an ambassador to the community.
Requirements:
Ability to work at least 40 hrs/wk (at least one opening and one closing per week and one Saturday per month)
Worked at CFA FM 1960 & Eldridge at least 1 Year (or external comparable work experience)
Ability to be trained in both FOH & BOH
Knows our Vision, Mission and Core Values
ServSafe Manager certified
Specialized in metrics and reports for their assigned area
No unresolved issues regarding restaurant policies
Leadership approval
Skills:
Demonstrates creativity, sales and marketing forte, self-starter and good negotiation skills
Strategic thinker in planning and implementing marketing initiatives and promotions
Demonstrates a growth and win mindset - results oriented, quick study
Relationship builder, coaches others to perform
Outgoing, friendly, works well with the public, networks well, involved in the community
Servant Leader, team oriented with a passion for people and world class service
Well organized with excellent verbal, written and electronic communications skills
Job Responsibilities:
Develop the annual marketing plan to build/drive external sales through various channels (Catering, OLD, Spirit Nights etc.) and boost employee satisfaction:
Develop a plan to ensure Emotional Connections Marketing (ECM) daily and REMARKable experiences are taking place
Create and execute In-store and outside marketing activities
Ensure Chick-fil-A Cow is leveraged as needed (Cow mascot, plush cow)
Involve the team in community-wide events
Develop program for weekly team member recognition based on performance
Develop program for monthly team member recognition associated with special events
Work alongside Mind Dance Marketing on market level initiatives and leverage them for individual, store focussed activities
Manage team members in assisting with the execution of events
Manage the store website and social media presence on all applicable platforms
Effectively respond to and manage CARES through Spotlight, in a timely manner
Daily review of CARES to promptly respond to guest complaints
Conduct weekly CARES analysis to identify trends and utilize the data to drive initiatives for restaurant growth and opportunities for improvement and/or praise
Attend weekly Leadership meetings to report out on key marketing metrics, garner feedback on the marketing plan and discuss trends that impact other areas of operation
Develop and manage the annual marketing budget, including marketing supplies
Build and manage relationships with CFA V.I.P. guests (valued customers)
Attend Chamber of Commerce meetings as a representative of the restaurant to build and maintain relationships with business partners (schools, businesses, hospitals etc.)
Train and develop team/guests on @CFA tools eg. CFA One App
Ensure promotions are properly advertised (signage, social media, etc.)
Manage physical store ambience and presentation
Benefits:
Great TEAM culture and positive work environment, where everyone is treated with honor, dignity and respect!
CLOSED on Sunday! Spend time with family, rest or worship if you choose. Do you!
Eligible Team Members can apply to receive a Remarkable Futures Scholarship from Chick-fil-A, Inc. – up to $25,000!
Team Members have the opportunity to make an impact beyond the restaurant, as we serve our local communities
FREE employee meal!
Opportunities to build a career in a dynamic business, become a leader or maybe even an Operator one day. Sky’s the limit!
Eligible team members can earn paid time off the longer their employment time at the store
Attractive options for various other benefits, which the Operator contributes to for greater affordability, including health insurance, dental and vision and 401K
Competitive pay, with the opportunity for increases based on performance
Employee referral program
And so much more!
#J-18808-Ljbffr