Elsmere Education
Performance Marketing Analyst
Elsmere Education, Denver, Colorado, United States, 80219
Winner of Top Workplaces by Denver Post, Elsmere Education partners with colleges and universities to strengthen their mission through expanding their educational offerings, allowing them to serve more students by providing strategy, marketing, recruiting, program development, and retention enablement services. Headquartered in Denver, Colorado with a flexible remote work policy, we are seeking talent that fully embodies our core values of partnership, transparency, curiosity, integrity, value creation, respect, and inclusion. Join us to help us carry out our mission of unlocking the power of learning, transforming lives.
The information below covers the role requirements, expected candidate experience, and accompanying qualifications.We are seeking a highly analytical and results driven Performance Marketing Analyst to join our digital marketing team. Reporting directly to the Director of Digital Marketing, the Performance Marketing Analyst is responsible for the day-to-day management of B2C prospective student digital marketing campaigns across all channels, as well as identifying opportunities within each campaign to improve results. The Performance Marketing Analyst will be responsible for leading analysis, reporting, and processes related to insights that help drive marketing decision-making and strategy. The role is both data and insights-driven, with a focus on improving Paid Media campaigns and channels through ongoing optimization. The ideal candidate will have direct experience with similar B2C marketing analytics positions.
Key responsibilities:
Develop, monitor and analyze digital marketing strategies to reach prospective online graduate student audiences across major search networks and social platforms such as Google, Bing, Meta, LinkedIn. Develop insights and actionable recommendations based on data analysis and performance data to improve B2C digital campaign performance, audience targeting, and ad creative.
Provide a point of view on marketing performance, optimal spend allocation, actionable insights, and business decisions based on campaign performance.
Provide performance projections and budget recommendations for paid media efforts across various levels of data, including, but not limited to, account, market, campaign and channel.
Collaborate with product team to develop, implement and monitor full-funnel customer analytics across channels.
Implement A/B tests and other experimentation methodologies to optimize campaign performance and drive continuous improvement.
Stay up-to-date with industry trends, best practices, and emerging technologies in performance marketing.
Prepare regular performance reports and presentations for key stakeholders and university clients, highlighting key metrics, insights, post mortem analysis and recommendations.
Work closely with other members of the digital marketing team to coordinate cross-channel campaigns and initiatives.
Qualifications:
5+ years of experience in B2C paid media and marketing analytics
Experience with paid media technology, ad serving platforms, and marketing data systems
Google AdWords Certification preferred
Higher Education strongly preferred
Expertise in reporting on media spend, efficiency, and optimization
Able to translate business objectives into measurable goals and KPIs
Able to translate technical data into a framework and language that university marketing professionals can understand
Strong communication, collaboration, and problem-solving abilities
Extensive experience with data visualization tools, preferred PowerBI experience.
Expert knowledge of web analytics and user behavior analysis (e.g., MS Clarity, Google Analytics, etc.)
Experience analyzing data from a variety of different sources (quantitative and qualitative), and presenting the data in a clear and concise manner
A/B testing experience preferred
Knowledge of education industry specific trends and general marketing best practices, time and project management
Denver region candidates preferred; remote candidates must be willing to travel [2-3 times a year]
Key Benefits:
Opportunity to participate in building something important
Casual work environment in Cherry Creek
Experienced management team that enjoys the work - and loves education
Competitive salary
Medical/Dental/Vision Insurance
401K plan
Unlimited PTO policy
Flexible work model
Wellness Program
Community giving/volunteer program
Salary: $70,000-80,000
Job Posting closing on November 3, 2024.
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The information below covers the role requirements, expected candidate experience, and accompanying qualifications.We are seeking a highly analytical and results driven Performance Marketing Analyst to join our digital marketing team. Reporting directly to the Director of Digital Marketing, the Performance Marketing Analyst is responsible for the day-to-day management of B2C prospective student digital marketing campaigns across all channels, as well as identifying opportunities within each campaign to improve results. The Performance Marketing Analyst will be responsible for leading analysis, reporting, and processes related to insights that help drive marketing decision-making and strategy. The role is both data and insights-driven, with a focus on improving Paid Media campaigns and channels through ongoing optimization. The ideal candidate will have direct experience with similar B2C marketing analytics positions.
Key responsibilities:
Develop, monitor and analyze digital marketing strategies to reach prospective online graduate student audiences across major search networks and social platforms such as Google, Bing, Meta, LinkedIn. Develop insights and actionable recommendations based on data analysis and performance data to improve B2C digital campaign performance, audience targeting, and ad creative.
Provide a point of view on marketing performance, optimal spend allocation, actionable insights, and business decisions based on campaign performance.
Provide performance projections and budget recommendations for paid media efforts across various levels of data, including, but not limited to, account, market, campaign and channel.
Collaborate with product team to develop, implement and monitor full-funnel customer analytics across channels.
Implement A/B tests and other experimentation methodologies to optimize campaign performance and drive continuous improvement.
Stay up-to-date with industry trends, best practices, and emerging technologies in performance marketing.
Prepare regular performance reports and presentations for key stakeholders and university clients, highlighting key metrics, insights, post mortem analysis and recommendations.
Work closely with other members of the digital marketing team to coordinate cross-channel campaigns and initiatives.
Qualifications:
5+ years of experience in B2C paid media and marketing analytics
Experience with paid media technology, ad serving platforms, and marketing data systems
Google AdWords Certification preferred
Higher Education strongly preferred
Expertise in reporting on media spend, efficiency, and optimization
Able to translate business objectives into measurable goals and KPIs
Able to translate technical data into a framework and language that university marketing professionals can understand
Strong communication, collaboration, and problem-solving abilities
Extensive experience with data visualization tools, preferred PowerBI experience.
Expert knowledge of web analytics and user behavior analysis (e.g., MS Clarity, Google Analytics, etc.)
Experience analyzing data from a variety of different sources (quantitative and qualitative), and presenting the data in a clear and concise manner
A/B testing experience preferred
Knowledge of education industry specific trends and general marketing best practices, time and project management
Denver region candidates preferred; remote candidates must be willing to travel [2-3 times a year]
Key Benefits:
Opportunity to participate in building something important
Casual work environment in Cherry Creek
Experienced management team that enjoys the work - and loves education
Competitive salary
Medical/Dental/Vision Insurance
401K plan
Unlimited PTO policy
Flexible work model
Wellness Program
Community giving/volunteer program
Salary: $70,000-80,000
Job Posting closing on November 3, 2024.
#J-18808-Ljbffr