Email Marketing Manager

USA Vein Clinics, headquartered in Northbrook, IL is looking for a Marketing Manager with proven track record of success to join our growing team. The successful candidate will utilize creative and analytical skills to solve new and complex issues; direct, consult and assist all levels of management and staff, media and PR experience.Writing email copy, managing our email database, designing email newsletters, and moreYou will be measured on targets for both new customer acquisition and customer retentionYou will work closely with Director of CRO and collaborate with marketing teams to identify a target audience and report on results of various email marketing campaignsDesign and implement email marketing campaignsThis includes (but is not limited to) developing copy, subject lines, designing email templates, building email lists and moreManage and report on email marketing campaigns and results; use results to determine ROI, make suggestions for improvements and establish best practicesPerform A/B tests on elements such as subject line, CTA, layout and contentEnsure prompt, accurate and error-free communication to build loyal relationships and minimize unsubscribesWork closely with sales and marketing teams to identify our target email audience, grow our email database and create email sequencesStructure communications for both inbound and outbound leads to optimize KPIs while maintaining overall program performance metrics like deliverability and unsubscribe ratesWork with leadership to determine goals; report on bottom lines generated from email marketing effortsMaintain email database health on a regular basisRequirements4+ years of hands-on email marketing experience, preferably at a healthcare companyStrong understanding of email marketing best practices and analyticsHands-on experience working with CRM and marketing automation technologiesExperience with list building, list segmentation and best practices with list managementAbility to track, measure and report on results of email marketing campaigns to determine ROIProven work experience in growing, engaging with, and analyzing the performance of a large email marketing database.Deep understanding of analytics with a proven track record of using data to drive decisionsExperience using Google AnalyticsGoogle Analytics, HTML/CSS, A/B Testing, and other CMS.Excellent communication skills both written and verbalMust be detail oriented, organized and exhibit critical thinking abilityYou have experience with HTML and/or SequelYou have examples or a portfolio ready to shareYou have growth mindset and Love to learnBenefitsHealthDentalVision401kINDM2