JPMorgan Chase & Co.
Vice President, HNW Card Marketing, Communications and Acquisition
JPMorgan Chase & Co., Long Island City, New York, United States, 11101
Job Description
You can get further details about the nature of this opening, and what is expected from applicants, by reading the below.Join Chase Card Services, the #1 credit card issuer in the U.S., and help a diverse range of consumers and small businesses manage their purchases.As a Vice President, HNW Card Marketing, Communications and Acquisition within the High Net Worth Card Marketing team, you will be responsible for promoting growth and delivering on the product vision for our HNW client segment and the J.P. Morgan Reserve card portfolio. You will oversee our card product marketing, communications, and client acquisition/distribution strategies, working closely with cross-functional stakeholders. This role offers the opportunity to be a client advocate and thought leader for the HNW client segment, influencing cross-functional teams to consider HNW client needs in the development of relevant strategies and customer touchpoints.Job Responsibilities
Develop cross-channel customer marketing & communications strategies, informed by customer research, competitive insights, and analytics in partnership with Brand, Wealth Management, Travel, and Marketing stakeholders.Collaborate with marketing and communications partners and Card acquisition & customer marketing centers of excellence on portfolio campaign planning, deployment, and effectiveness.Oversee creative development and execution across direct (e.g. email, digital) and sales-assisted (e.g. client management) channels in partnership with cross-functional stakeholders.Maintain regulatory, legal and controls requirements and ensure necessary disclosures remain up to date and in compliance.Serve as a client advocate and thought leader for the HNW client segment, leading and influencing cross-functional teams to consider HNW client needs in development of relevant strategies & customer touchpoints, including direct to customer communications and events and experiences.Required Qualifications, Capabilities, And Skills
6+ years of proven product marketing, acquisition, and leadership experience; with a particular focus in credit cards, financial services, and/or HNW-oriented products.Proactive, strategic, and results driven with the ability to prioritize and manage multiple complex initiatives and deliverables at the same time.Strong understanding of the HNW client profile and relevant client journeys in order to execute relevant marketing, communications, and acquisition strategies.Strategic thinker with a passion for creativity and innovation, while ensuring focus on detail and execution.Excellent written and verbal communication skills across varying seniority levels internally and externally.Excel in building executive level presentations.Effective in a fast-paced, deadline-oriented environment.BS degree or equivalent experience required.About Us Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do.About The Team Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.
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You can get further details about the nature of this opening, and what is expected from applicants, by reading the below.Join Chase Card Services, the #1 credit card issuer in the U.S., and help a diverse range of consumers and small businesses manage their purchases.As a Vice President, HNW Card Marketing, Communications and Acquisition within the High Net Worth Card Marketing team, you will be responsible for promoting growth and delivering on the product vision for our HNW client segment and the J.P. Morgan Reserve card portfolio. You will oversee our card product marketing, communications, and client acquisition/distribution strategies, working closely with cross-functional stakeholders. This role offers the opportunity to be a client advocate and thought leader for the HNW client segment, influencing cross-functional teams to consider HNW client needs in the development of relevant strategies and customer touchpoints.Job Responsibilities
Develop cross-channel customer marketing & communications strategies, informed by customer research, competitive insights, and analytics in partnership with Brand, Wealth Management, Travel, and Marketing stakeholders.Collaborate with marketing and communications partners and Card acquisition & customer marketing centers of excellence on portfolio campaign planning, deployment, and effectiveness.Oversee creative development and execution across direct (e.g. email, digital) and sales-assisted (e.g. client management) channels in partnership with cross-functional stakeholders.Maintain regulatory, legal and controls requirements and ensure necessary disclosures remain up to date and in compliance.Serve as a client advocate and thought leader for the HNW client segment, leading and influencing cross-functional teams to consider HNW client needs in development of relevant strategies & customer touchpoints, including direct to customer communications and events and experiences.Required Qualifications, Capabilities, And Skills
6+ years of proven product marketing, acquisition, and leadership experience; with a particular focus in credit cards, financial services, and/or HNW-oriented products.Proactive, strategic, and results driven with the ability to prioritize and manage multiple complex initiatives and deliverables at the same time.Strong understanding of the HNW client profile and relevant client journeys in order to execute relevant marketing, communications, and acquisition strategies.Strategic thinker with a passion for creativity and innovation, while ensuring focus on detail and execution.Excellent written and verbal communication skills across varying seniority levels internally and externally.Excel in building executive level presentations.Effective in a fast-paced, deadline-oriented environment.BS degree or equivalent experience required.About Us Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do.About The Team Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.
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