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Gem

Marketing Campaign Manager

Gem, San Francisco, California, United States, 94199


Location:

San Francisco, CA. This role is based 2 days per week out of our San Francisco, HQ and is not eligible for full-time remote work.

In order to make an application, simply read through the following job description and make sure to attach relevant documents.Compensation:

The annual salary range for this role is $131,000-$146,000 in addition to equity & benefits.The range displayed on this job posting reflects the minimum and maximum compensation. Factors including location, level, job-related knowledge, skills, and experience will determine compensation.About Gem

Gem is the AI-powered recruiting platform TA teams love. It helps you maximize productivity, hire faster, and save money – all while giving recruiters a solution they find easy to use. Use Gem as your all-in-one recruiting platform or enhance your existing ATS with integrated products for CRM, sourcing, scheduling, analytics, career sites, events, and more. Over 1,000 companies – from startups to industry leaders like Airbnb, Wayfair, Cintas, Carmax, Doordash, and Zillow – trust Gem to hire with speed and ease.The Team & Role

We’re excited to hire a Marketing Campaign Manager to join our growing Marketing team. In this role, you’ll have a high degree of ownership and will get to make an impact across all aspects of the demand generation strategy, including integrated campaigns, email, and 3rd-party programs.If you love startups and are proactive, creative, organized, and a great communicator, this is the position for you.What You’ll do Day-to-Day:

Design and run integrated campaigns that create high-quality pipeline for Sales by targeting different segments, personas, and funnel stages.Lead all email programs in collaboration with Marketing Ops, including nurture sequences, newsletters, and targeted promotions for product and content launches.Manage relationships with vendors for 3rd-party programs, such as newsletter sponsorships, content syndication, and more.Analyze campaign performance data to find insights and maximize ROI, while also providing regular reports to stakeholders.Own and manage the marketing calendar across all programs; ensure it’s always up-to-date and make recommendations for load balancing throughout each quarter.Support the end-to-end demand generation strategy by stepping in wherever needed; we’re looking for someone versatile who’s eager to gain experience across program types.Collaborate with cross-functional teams, including Product Marketing, Content, Events, Sales, and RevOps to ensure campaigns are on message and integrated across all channels.About You:

3+ years of experience in demand generation, growth marketing, integrated campaigns, or similar roles at B2B technology companies.Organized, detail-oriented, proactive, and great at managing multiple projects simultaneously.Eager to be part of a fast-paced startup environment; you view change as exciting and want the chance to own meaningful programs and make an impact.Hands-on knowledge of Marketo and Salesforce, including the ability to build and execute campaigns.Experience working with external vendors to jointly run programs.Ability to analyze data to identify opportunities to improve campaigns.Strong communication skills, including the ability to write engaging copy for emails and landing pages.Gem is an equal opportunity employer. We celebrate our inclusive work environment and encourage folks of all backgrounds and perspectives to apply.Gem is committed to developing a barrier-free recruitment process and work environment. If you require any accommodation, please email us at accommodations@gem.com we’ll work with you to meet your accessibility needs.

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