Tbwa Chiat/Day Inc
Product Marketing Manager Boston
Tbwa Chiat/Day Inc, Boston, Massachusetts, us, 02298
Our team is all about straightforward communication, embracing feedback without taking it personally, and fostering a super collaborative environment. We thrive on working together, lifting each other up, and getting things done with a sense of urgency. We're the kind of team that loves making bold choices, sharing extraordinary opinions, and maintaining a 100mph pace. No endless meetings here – if it can be done today, we're all about getting it done today.
Ready to apply Before you do, make sure to read all the details pertaining to this job in the description below.Key ResponsibilitiesBe responsible for developing and executing product marketing strategies that drive awareness, adoption, and growth of our product offerings.Collaborate closely with product, sales, marketingteams to craft compelling messaging, create go-to-market strategies, and support product launches.Craft compelling product narratives that effectively communicate our value proposition. Develop and execute go-to-market strategies for new product launches and feature releases, including defining target customer segments, competitive positioning, and messaging.You will create and write copy for all prospect and customer-facing marketing, including websites, email campaigns in Hubspot, banner ads, videos, sales materials, and more.Conduct ongoing market research to identify customer needs, market trends, and competitive dynamics, and translate these insights into actionable strategies.Create strategic marketing content, including blog posts, webinars, and others, to attract new customers.Collaborate with other teams and lead the strategy and creation of top-performing content (e.g., headlines, landing pages, PR-facing promotions, e-books, podcasts, guides, videos, webinars, among others.).Track and analyze the performance of product marketing campaigns and activities, using data to optimize and refine strategies for maximum impact.Build relationships with key customers and create case studies, testimonials, and other customer-focused content to drive product adoption and loyalty.What we expect from youBachelor’s degree in Marketing, Computer Science, or any other related fields and MS/MBA with excellent grades and intellectual rigor.7+ years experience as a Product Marketing Manager or a similar position in a tech startup environment.Experience using Hubspot & WebFlow CMS.Exceptional content creation skills, with experience developing short- and long-form content across both internal and external communications.Startup hustle and speed: You’re able to work hard, move fast, adjust to a dynamic environment, and sell to complex organizations and technical customersTeam Player: lone wolf style sales are from the past, at Topsort, it’s about being a sports team that achieve goals together.This is an Onsite position Monday - Thursday, and Friday is WFH flexibility.What is it like to work at Topsort?Direct and Speedy : We give candid feedback, push each other to set higher goals and produce more impact by always thinking “how do we do this faster and better”Constant Improvement : The best way to grow is by doing, Topsort team is made of action-driven, intelligent, and curious individuals who are constantly seeking improvements and reinventions that lead to be a better output and never content with the status quo.Embrace a Sports Team Mentality:
We are all helpful and collaborative internally. You are ultimately surrounded by just different people that are all here to help you get the job done and shine as team.Silicon Valley to the World : We were born in the pandemic by Stanford and Harvard alum cofounders who offers remote-working options with coworking memberships and (at least) once a year in person offsite gathering. You’ll be welcomed by coworkers in 11 countries that all bring a unique perspective to the company from day 1.Of course,
401k, dental, medical and vision insurance
- and we continually add to our benefits package based on employee preferences and feedback, ensuring that we take care of our team in the best possible way!Topsort is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.Apply for this job *indicates a required fieldFirst Name *Last Name *Email *PhoneResume/CVEnter manuallyAccepted file types: pdf, doc, docx, txt, rtfEnter manuallyAccepted file types: pdf, doc, docx, txt, rtfDo you have +5 years of experience as a Product Marketing Manager or a similar position? * Select...Salary expectations (gross USD/year) *Can you work 4 days onsite, in our office in Boston? * Select...Do you have a visa/work permit in the US? * Select...Will you now or in the future require sponsorship for employment visa status? * Select...
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Ready to apply Before you do, make sure to read all the details pertaining to this job in the description below.Key ResponsibilitiesBe responsible for developing and executing product marketing strategies that drive awareness, adoption, and growth of our product offerings.Collaborate closely with product, sales, marketingteams to craft compelling messaging, create go-to-market strategies, and support product launches.Craft compelling product narratives that effectively communicate our value proposition. Develop and execute go-to-market strategies for new product launches and feature releases, including defining target customer segments, competitive positioning, and messaging.You will create and write copy for all prospect and customer-facing marketing, including websites, email campaigns in Hubspot, banner ads, videos, sales materials, and more.Conduct ongoing market research to identify customer needs, market trends, and competitive dynamics, and translate these insights into actionable strategies.Create strategic marketing content, including blog posts, webinars, and others, to attract new customers.Collaborate with other teams and lead the strategy and creation of top-performing content (e.g., headlines, landing pages, PR-facing promotions, e-books, podcasts, guides, videos, webinars, among others.).Track and analyze the performance of product marketing campaigns and activities, using data to optimize and refine strategies for maximum impact.Build relationships with key customers and create case studies, testimonials, and other customer-focused content to drive product adoption and loyalty.What we expect from youBachelor’s degree in Marketing, Computer Science, or any other related fields and MS/MBA with excellent grades and intellectual rigor.7+ years experience as a Product Marketing Manager or a similar position in a tech startup environment.Experience using Hubspot & WebFlow CMS.Exceptional content creation skills, with experience developing short- and long-form content across both internal and external communications.Startup hustle and speed: You’re able to work hard, move fast, adjust to a dynamic environment, and sell to complex organizations and technical customersTeam Player: lone wolf style sales are from the past, at Topsort, it’s about being a sports team that achieve goals together.This is an Onsite position Monday - Thursday, and Friday is WFH flexibility.What is it like to work at Topsort?Direct and Speedy : We give candid feedback, push each other to set higher goals and produce more impact by always thinking “how do we do this faster and better”Constant Improvement : The best way to grow is by doing, Topsort team is made of action-driven, intelligent, and curious individuals who are constantly seeking improvements and reinventions that lead to be a better output and never content with the status quo.Embrace a Sports Team Mentality:
We are all helpful and collaborative internally. You are ultimately surrounded by just different people that are all here to help you get the job done and shine as team.Silicon Valley to the World : We were born in the pandemic by Stanford and Harvard alum cofounders who offers remote-working options with coworking memberships and (at least) once a year in person offsite gathering. You’ll be welcomed by coworkers in 11 countries that all bring a unique perspective to the company from day 1.Of course,
401k, dental, medical and vision insurance
- and we continually add to our benefits package based on employee preferences and feedback, ensuring that we take care of our team in the best possible way!Topsort is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.Apply for this job *indicates a required fieldFirst Name *Last Name *Email *PhoneResume/CVEnter manuallyAccepted file types: pdf, doc, docx, txt, rtfEnter manuallyAccepted file types: pdf, doc, docx, txt, rtfDo you have +5 years of experience as a Product Marketing Manager or a similar position? * Select...Salary expectations (gross USD/year) *Can you work 4 days onsite, in our office in Boston? * Select...Do you have a visa/work permit in the US? * Select...Will you now or in the future require sponsorship for employment visa status? * Select...
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