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HCA Healthcare

Division Vice President Marketing

HCA Healthcare, Fort Lauderdale, Florida, us, 33336


Find out if this opportunity is a good fit by reading all of the information that follows below.This position is incentive eligible.

IntroductionDo you want to join an organization that invests in you as a Division Vice President Marketing? At HCA Healthcare, you come first. HCA Healthcare has committed up to $300 million in programs to support our incredible team members over the course of three years.

Job Summary and QualificationsThe Division Vice President, Marketing and Corporate Affairs will lead the direction and coordination of strategic communications, marketing, and community engagement. This includes, but is not limited to internal and external communication, media and public relations, marketing strategy execution, community engagement, and crisis management.

What you will do in this role:

Consult with key leaders, including the Division AVP, Strategic Communications, to define and address communication needs, and develop and implement programs to deliver key messages.

Coordinate with division-level and facility-based communications and community engagement team members to ensure alignment and consistency of messages within and between facilities.

Monitor major issues and develop communication strategies to address them; lead the team in generating press releases and provide consultation, content, editing and approval; lead crisis management plans; and help develop statements and talking points.

Work with the leadership and communication team to manage and implement approved crisis communications plan, including spokesperson identification, command center staffing, serve as Chief Communications Officer, media talking points, media coordination, and internal and external messaging.

Leverage understanding of Division, Facility, and service line growth objectives to support annual marketing and corporate affairs planning. Work closely with the Group Marketing team to define marketing strategies in alignment with local growth objectives. Work closely with Corporate Marketing team to identify operational readiness and best use case.

Collaborate with Division and Facility leadership to understand and intake business needs. Work with the Group team to activate marketing strategies in support of these needs.

Present monthly reports on all Division marketing activities. Understand which metrics are most important to executive leadership. Communicate results and recommendations in a storytelling style that is compelling and memorable to executive audiences.

Clearly articulate and champion the HCA Enterprise brand strategy and impact on internal and external stakeholders.

Work closely with the Enterprise Brand team to oversee and co-champion the activation of the market brands within the Division. Ensure that resources and strategies align under the market brand. Work with Enterprise Brand team to create interim branding solutions for those markets with separate brands and the incorporation of HCA Healthcare affiliation.

Partner with the Division AVP, Community Engagement to manage the Division’s community engagement plan and strategies, including the implementation and maintenance of corporate philanthropic efforts and participation in national partnerships.

Represent the Division at key community functions and events, and serve directly in community and civic roles in a leadership capacity.

Support the Division to forge mutually beneficial relationships with individuals and organizations vital to the healthcare systems’ growth and development.

Some travel may be required but most will be local daytime trips.

Qualifications you will need:

Bachelor’s degree is required

Master’s degree is preferred

Minimum 10 years of experience in a related position/field

We are a family 270,000 dedicated professionals! Our Talent Acquisition team is reviewing applications for our Division Vice President Marketing opening. Qualified candidates will be contacted for interviews.

Submit your resume today to join our community of caring!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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