Groupe Picard
Director, Data Science, Audience Solutions
Groupe Picard, Atlanta, Georgia, United States, 30349
Director, Data Science, Audience SolutionsPublicis Groupe
Published 09 Sep 2024
Are you the right candidate for this opportunity Make sure to read the full description below.Share this job
Atlanta, GA, USA$155,000-$165,000 annuallyFull TimeRole Highlights
PythonCritical ThinkingDataOperationsData ScienceTools, Libraries and FrameworksDescription
Zenith is a full-service media agency focused on driving business outcomes through effective audience strategies. The role involves leveraging the Epsilon data platform to enhance personalization while ensuring compliance with privacy regulations. This position combines strategic and operational responsibilities in defining and discovering target audiences for major campaigns. The individual will also collaborate with various teams to ensure proper activation of audience segments for campaign execution.Required Qualifications and Skills
The role requires a data-driven strategist with demonstrable experience in audience segmentation and personalization. Candidates should have at least five years of direct marketing experience, preferably within a consumer products sector, and experience in managing workflows across different stakeholders. The position necessitates strong skills in delivering insightful business reporting and applying critical thinking to solve problems. Knowledge of Python and SQL, as well as experience with lookalike and clustering models, is also required.Disclaimer: Job and company description information and some of the data fields may have been generated via GPT-4 summarisation and could contain inaccuracies. The full external job listing link should always be relied on for authoritative information.Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history.Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 98,000 professionals.Facebook: http://www.facebook.com/publicisgroupeTwitter: @PublicisGroupeYoutube: http://www.youtube.com/publicisgroupeWebsite: www.publicisgroupe.com
#J-18808-Ljbffr
Published 09 Sep 2024
Are you the right candidate for this opportunity Make sure to read the full description below.Share this job
Atlanta, GA, USA$155,000-$165,000 annuallyFull TimeRole Highlights
PythonCritical ThinkingDataOperationsData ScienceTools, Libraries and FrameworksDescription
Zenith is a full-service media agency focused on driving business outcomes through effective audience strategies. The role involves leveraging the Epsilon data platform to enhance personalization while ensuring compliance with privacy regulations. This position combines strategic and operational responsibilities in defining and discovering target audiences for major campaigns. The individual will also collaborate with various teams to ensure proper activation of audience segments for campaign execution.Required Qualifications and Skills
The role requires a data-driven strategist with demonstrable experience in audience segmentation and personalization. Candidates should have at least five years of direct marketing experience, preferably within a consumer products sector, and experience in managing workflows across different stakeholders. The position necessitates strong skills in delivering insightful business reporting and applying critical thinking to solve problems. Knowledge of Python and SQL, as well as experience with lookalike and clustering models, is also required.Disclaimer: Job and company description information and some of the data fields may have been generated via GPT-4 summarisation and could contain inaccuracies. The full external job listing link should always be relied on for authoritative information.Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history.Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 98,000 professionals.Facebook: http://www.facebook.com/publicisgroupeTwitter: @PublicisGroupeYoutube: http://www.youtube.com/publicisgroupeWebsite: www.publicisgroupe.com
#J-18808-Ljbffr