American Advertising Federation
Senior Digital Marketing Analyst (Hybrid)
American Advertising Federation, Oak Brook, Illinois, United States, 60523
About This RoleThe
Senior Digital Marketing Analyst
position is responsible for providing analytical support and strategic guidance to the Digital Marketing team. This position will work cross-functionally with internal business partners to leverage data and insights to aid in developing strategic digital marketing campaigns in order to drive traffic and profitable sales for our retailers.
3 days in the office, 2 days remote.What You’ll DoDrive Digital Marketing Strategy:
Works independently with the Digital Marketing team to provide analytical support and strategic recommendations for marketing campaigns, brand initiatives, incrementality testing, omni measurement, and mixed media modelling.
Results/Analysis/Insights:
Independently supports analytical needs of business partners by understanding the purpose of the digital marketing efforts, provides a forecast or proforma to estimate impact, defines metrics for measurement, reports results in a timely manner and provides strategic recommendations to impact future digital marketing initiatives. Additionally, performs ad-hoc deep dive analyses to uncover trends, areas of opportunity or areas of concern.
Reports, Dashboards and Automation:
Able to create fully automated reports or dashboards to address business needs and support ad-hoc business requests. Identifies need for automation of repeat requests and works with appropriate partners to build out the solution (agencies, manager, IT, etc).
Data/Tools/Technology:
Proficient understanding of data structure within Ace’s Google Cloud Project. Proficient understanding of data mining and querying tools – primarily BigQuery. Proactively identifies ways to streamline and create data efficiencies with existing technology.
Who You AreYou are a data-driven individual who is passionate about unearthing insights to drive strategy. You love taking on challenges, collaborating, and identifying new areas to focus on.Required SkillsA minimum of 5 years Digital Marketing Analytics Experience
Bachelor’s Degree in Marketing Analytics, Quantitative Business, Math or related field, MBA a plus
Experience with the Google Suite of Products to include: Google Analytics, Google Ads, Looker Studio, and BigQuery; MS Excel, Power BI and Alteryx a plus
Analytical, quantitative and critical thinking expertise
Fundamental understanding of key marketing / financial / retail metrics
Ability to collaborate and lead effective partner relationships
Self-starter, strong drive, highly motivated to make change and bring about fact-driven decisions
Excellent written / verbal communication skills
Compensation Details:$84,600 - $106,000 Per YearWhy should you join our team?We live our values - W.E.L.I.G.H.T (Winning, Excellence, Love, Integrity, Gratitude, Humility, and Teamwork). These values represent our commitment to the company, our employees, to Ace retailers and to the Ace brand.In addition to providing our employees a great culture, Ace also offers competitive benefits that address life’s necessities and perks, many of which expand and improve year after year, including:Incentive opportunities, based on role/grade levelGenerous 401(k) retirement savings plan with matching contributionsComprehensive health coverage (medical, dental, vision and disability)21 days of vacation immediately available and up to 6 paid holidaysEmployee discounts on Ace merchandiseEmployee Assistance Program (EAP)Equal Opportunity Employer
Any additional information you require for this job can be found in the below text Make sure to read thoroughly, then apply.Ace Hardware Corporation is committed to a policy of promoting equal employment opportunities.DisclaimerThis position description is not intended to cover all aspects of the position listed. It is meant to cover the basic/general essential job functions of a particular position.
#J-18808-LjbffrRemote working/work at home options are available for this role.
Senior Digital Marketing Analyst
position is responsible for providing analytical support and strategic guidance to the Digital Marketing team. This position will work cross-functionally with internal business partners to leverage data and insights to aid in developing strategic digital marketing campaigns in order to drive traffic and profitable sales for our retailers.
3 days in the office, 2 days remote.What You’ll DoDrive Digital Marketing Strategy:
Works independently with the Digital Marketing team to provide analytical support and strategic recommendations for marketing campaigns, brand initiatives, incrementality testing, omni measurement, and mixed media modelling.
Results/Analysis/Insights:
Independently supports analytical needs of business partners by understanding the purpose of the digital marketing efforts, provides a forecast or proforma to estimate impact, defines metrics for measurement, reports results in a timely manner and provides strategic recommendations to impact future digital marketing initiatives. Additionally, performs ad-hoc deep dive analyses to uncover trends, areas of opportunity or areas of concern.
Reports, Dashboards and Automation:
Able to create fully automated reports or dashboards to address business needs and support ad-hoc business requests. Identifies need for automation of repeat requests and works with appropriate partners to build out the solution (agencies, manager, IT, etc).
Data/Tools/Technology:
Proficient understanding of data structure within Ace’s Google Cloud Project. Proficient understanding of data mining and querying tools – primarily BigQuery. Proactively identifies ways to streamline and create data efficiencies with existing technology.
Who You AreYou are a data-driven individual who is passionate about unearthing insights to drive strategy. You love taking on challenges, collaborating, and identifying new areas to focus on.Required SkillsA minimum of 5 years Digital Marketing Analytics Experience
Bachelor’s Degree in Marketing Analytics, Quantitative Business, Math or related field, MBA a plus
Experience with the Google Suite of Products to include: Google Analytics, Google Ads, Looker Studio, and BigQuery; MS Excel, Power BI and Alteryx a plus
Analytical, quantitative and critical thinking expertise
Fundamental understanding of key marketing / financial / retail metrics
Ability to collaborate and lead effective partner relationships
Self-starter, strong drive, highly motivated to make change and bring about fact-driven decisions
Excellent written / verbal communication skills
Compensation Details:$84,600 - $106,000 Per YearWhy should you join our team?We live our values - W.E.L.I.G.H.T (Winning, Excellence, Love, Integrity, Gratitude, Humility, and Teamwork). These values represent our commitment to the company, our employees, to Ace retailers and to the Ace brand.In addition to providing our employees a great culture, Ace also offers competitive benefits that address life’s necessities and perks, many of which expand and improve year after year, including:Incentive opportunities, based on role/grade levelGenerous 401(k) retirement savings plan with matching contributionsComprehensive health coverage (medical, dental, vision and disability)21 days of vacation immediately available and up to 6 paid holidaysEmployee discounts on Ace merchandiseEmployee Assistance Program (EAP)Equal Opportunity Employer
Any additional information you require for this job can be found in the below text Make sure to read thoroughly, then apply.Ace Hardware Corporation is committed to a policy of promoting equal employment opportunities.DisclaimerThis position description is not intended to cover all aspects of the position listed. It is meant to cover the basic/general essential job functions of a particular position.
#J-18808-LjbffrRemote working/work at home options are available for this role.