The Walt Disney Company
Global Marketing Strategy and Campaign Intern, Spring 2025
The Walt Disney Company, Glendale, California, us, 91222
About the Role & Program
Disney Consumer Products (DCP) brings the magic of Disney’s beloved stories, franchises and characters to families and fans around the world. From toys to apparel, books to games, our global marketing organization has a profound impact on The Walt Disney Company and the global markets in which we operate. With a portfolio of world-class franchises including Disney Princesses, Moana and Frozen, we are a worldwide industry and category leader delivering innovative products that entertain and inspire.
Read all the information about this opportunity carefully, then use the application button below to send your CV and application.Join us as the full-time Consumer Products Global Marketing Strategy and Campaign Intern where you’ll contribute to the go-to-market strategies and execution of marketing plans across a variety of franchises and key initiatives that will help drive business goals and top line demand!We work with key contributors and partners across marketing strategy, creative, PR & communications, Disney centers of excellence, franchise/commercial teams, and more! The approximate dates of this internship are January 2025 through June 2025.What You Will Do
You will be responsible for building, shaping, and implementing coordinated communication plans, evaluating campaign creative, watching, and analyzing business performance and becoming an employee of a dynamic global marketing team. If selected for this role, you will report to the Senior Global Marketing Strategy Manager.Collaborate on the development of marketing strategies and go-to-market plans sought at achieving our business objectivesAssist in crafting comprehensive communication plans across the team to ensure effective messaging and coordinationEvaluate campaign creative and track approvals and status updates with external agenciesDive into the analysis of business performance, helping uncover insights for informed recommendations and decision makingWatch program and product budgets to ensure financial objectives are metCollaborate with teams to deliver assets, campaign pitch kits, toolkits and content while adhering to brand guidelines and ensuring updates are maintainedProvide insights into Gen Z trends and their ways of thinking, adding a generational perspectiveActively contribute to discussions and initiatives, as an engaged and proactive team memberBe responsible for overall project management and assist with ad hoc requests from the teamRequired Qualifications & Skills
Skilled at developing strategic feedback, business proposals and marketing communication plansProven experience in strategic development and project managementProficiency in Microsoft Office Suite/Keynote and presentation deliveryKnowledge of marketing industry trends and innovationsCreative-minded with the ability to encourage individuals and teamsCuriosity about global consumer products marketing activationEducation
Be enrolled in a college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR have graduated from a college/university within the past six (6) months OR currently participating in a Disney College Program or Disney Professional InternshipCurrently enrolled as a senior or recently graduated within the past six months, pursuing a Bachelor’s degree or equivalent experience in Marketing, Business, Communications or other related fieldCandidates for this opportunity MUST meet all of the below requirementsBe at least 18 years of agePossess unrestricted work authorizationHave not completed one year of continual employment on a Disney internship or programAdditional Information
The approximate dates of this internship are January- June 2025Ability to work full time hours (approximately 40 hours per week) Monday - Friday, for the duration of the internship with possible evenings and weekends if necessaryThis internship is located in
Glendale, CA;
candidates should be receptive to providing their own transportation and housing for the duration of the internshipFollow the The Disney Look appearance guidelinesThe pay rate for this internship in
California
is $22.00 per hour. Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits. To learn more about our benefits visit: https://jobs.disneycareers.com/benefits.
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Disney Consumer Products (DCP) brings the magic of Disney’s beloved stories, franchises and characters to families and fans around the world. From toys to apparel, books to games, our global marketing organization has a profound impact on The Walt Disney Company and the global markets in which we operate. With a portfolio of world-class franchises including Disney Princesses, Moana and Frozen, we are a worldwide industry and category leader delivering innovative products that entertain and inspire.
Read all the information about this opportunity carefully, then use the application button below to send your CV and application.Join us as the full-time Consumer Products Global Marketing Strategy and Campaign Intern where you’ll contribute to the go-to-market strategies and execution of marketing plans across a variety of franchises and key initiatives that will help drive business goals and top line demand!We work with key contributors and partners across marketing strategy, creative, PR & communications, Disney centers of excellence, franchise/commercial teams, and more! The approximate dates of this internship are January 2025 through June 2025.What You Will Do
You will be responsible for building, shaping, and implementing coordinated communication plans, evaluating campaign creative, watching, and analyzing business performance and becoming an employee of a dynamic global marketing team. If selected for this role, you will report to the Senior Global Marketing Strategy Manager.Collaborate on the development of marketing strategies and go-to-market plans sought at achieving our business objectivesAssist in crafting comprehensive communication plans across the team to ensure effective messaging and coordinationEvaluate campaign creative and track approvals and status updates with external agenciesDive into the analysis of business performance, helping uncover insights for informed recommendations and decision makingWatch program and product budgets to ensure financial objectives are metCollaborate with teams to deliver assets, campaign pitch kits, toolkits and content while adhering to brand guidelines and ensuring updates are maintainedProvide insights into Gen Z trends and their ways of thinking, adding a generational perspectiveActively contribute to discussions and initiatives, as an engaged and proactive team memberBe responsible for overall project management and assist with ad hoc requests from the teamRequired Qualifications & Skills
Skilled at developing strategic feedback, business proposals and marketing communication plansProven experience in strategic development and project managementProficiency in Microsoft Office Suite/Keynote and presentation deliveryKnowledge of marketing industry trends and innovationsCreative-minded with the ability to encourage individuals and teamsCuriosity about global consumer products marketing activationEducation
Be enrolled in a college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR have graduated from a college/university within the past six (6) months OR currently participating in a Disney College Program or Disney Professional InternshipCurrently enrolled as a senior or recently graduated within the past six months, pursuing a Bachelor’s degree or equivalent experience in Marketing, Business, Communications or other related fieldCandidates for this opportunity MUST meet all of the below requirementsBe at least 18 years of agePossess unrestricted work authorizationHave not completed one year of continual employment on a Disney internship or programAdditional Information
The approximate dates of this internship are January- June 2025Ability to work full time hours (approximately 40 hours per week) Monday - Friday, for the duration of the internship with possible evenings and weekends if necessaryThis internship is located in
Glendale, CA;
candidates should be receptive to providing their own transportation and housing for the duration of the internshipFollow the The Disney Look appearance guidelinesThe pay rate for this internship in
California
is $22.00 per hour. Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits. To learn more about our benefits visit: https://jobs.disneycareers.com/benefits.
#J-18808-Ljbffr