Disney Parks And Resorts
Global Marketing Strategy and Campaign Intern, Spring 2025
Disney Parks And Resorts, Glendale, California, us, 91222
Job Summary:
The following information aims to provide potential candidates with a better understanding of the requirements for this role.
About the Role & Program
Disney Consumer Products (DCP) brings the magic of Disney's beloved stories, franchises, and characters to families and fans around the world. From toys to apparel, books to games, our global marketing organization has a profound impact on The Walt Disney Company and the global markets in which we operate. With a portfolio of world-class franchises including Disney Princesses, Moana, and Frozen, we are a worldwide industry and category leader delivering innovative products that entertain and inspire.
Join us as the full-time Consumer Products Global Marketing Strategy and Campaign Intern where you'll contribute to the go-to-market strategies and execution of marketing plans across a variety of franchises and key initiatives that will help drive business goals and top-line demand!
We work with key contributors and partners across marketing strategy, creative, PR & communications, Disney centers of excellence, franchise/commercial teams, and more! The approximate dates of this internship are January 2025 through June 2025.
What You Will Do
You will be responsible for building, shaping, and implementing coordinated communication plans, evaluating campaign creative, watching, and analyzing business performance, and becoming an employee of a dynamic global marketing team. If selected for this role, you will report to the Senior Global Marketing Strategy Manager.Collaborate on the development of marketing strategies and go-to-market plans aimed at achieving our business objectivesAssist in crafting comprehensive communication plans across the team to ensure effective messaging and coordinationEvaluate campaign creative and track approvals and status updates with external agenciesDive into the analysis of business performance, helping uncover insights for informed recommendations and decision-makingMonitor program and product budgets to ensure financial objectives are metCollaborate with teams to deliver assets, campaign pitch kits, toolkits, and content while adhering to brand guidelines and ensuring updates are maintainedProvide insights into Gen Z trends and their ways of thinking, adding a generational perspectiveActively contribute to discussions and initiatives, as an engaged and proactive team memberBe responsible for overall project management and assist with ad hoc requests from the team
Required Qualifications & SkillsSkilled at developing strategic feedback, business proposals, and marketing communication plansProven experience in strategic development and project managementProficiency in Microsoft Office Suite/Keynote and presentation deliveryKnowledge of marketing industry trends and innovationsCreative-minded with the ability to encourage individuals and teamsCuriosity about global consumer products marketing activation
EducationBe enrolled in a college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR have graduated from a college/university within the past six (6) months OR currently participating in a Disney College Program or Disney Professional InternshipCurrently enrolled as a senior or recently graduated within the past six months, pursuing a Bachelor's degree or equivalent experience in Marketing, Business, Communications, or other related field
Candidates for this opportunity MUST meet all of the below requirementsBe at least 18 years of agePossess unrestricted work authorizationHave not completed one year of continual employment on a Disney internship or program
Additional InformationThe approximate dates of this internship are January-June 2025Ability to work full-time hours (approximately 40 hours per week) Monday - Friday, for the duration of the internship with possible evenings and weekends if necessaryThis internship is located in
Glendale, CA;
candidates should be receptive to providing their own transportation and housing for the duration of the internshipFollow the Disney Look appearance guidelinesThe pay rate for this internship in
California
is $22.00 per hour. Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits. To learn more about our benefits visit: https://jobs.disneycareers.com/benefits.
#J-18808-Ljbffr
The following information aims to provide potential candidates with a better understanding of the requirements for this role.
About the Role & Program
Disney Consumer Products (DCP) brings the magic of Disney's beloved stories, franchises, and characters to families and fans around the world. From toys to apparel, books to games, our global marketing organization has a profound impact on The Walt Disney Company and the global markets in which we operate. With a portfolio of world-class franchises including Disney Princesses, Moana, and Frozen, we are a worldwide industry and category leader delivering innovative products that entertain and inspire.
Join us as the full-time Consumer Products Global Marketing Strategy and Campaign Intern where you'll contribute to the go-to-market strategies and execution of marketing plans across a variety of franchises and key initiatives that will help drive business goals and top-line demand!
We work with key contributors and partners across marketing strategy, creative, PR & communications, Disney centers of excellence, franchise/commercial teams, and more! The approximate dates of this internship are January 2025 through June 2025.
What You Will Do
You will be responsible for building, shaping, and implementing coordinated communication plans, evaluating campaign creative, watching, and analyzing business performance, and becoming an employee of a dynamic global marketing team. If selected for this role, you will report to the Senior Global Marketing Strategy Manager.Collaborate on the development of marketing strategies and go-to-market plans aimed at achieving our business objectivesAssist in crafting comprehensive communication plans across the team to ensure effective messaging and coordinationEvaluate campaign creative and track approvals and status updates with external agenciesDive into the analysis of business performance, helping uncover insights for informed recommendations and decision-makingMonitor program and product budgets to ensure financial objectives are metCollaborate with teams to deliver assets, campaign pitch kits, toolkits, and content while adhering to brand guidelines and ensuring updates are maintainedProvide insights into Gen Z trends and their ways of thinking, adding a generational perspectiveActively contribute to discussions and initiatives, as an engaged and proactive team memberBe responsible for overall project management and assist with ad hoc requests from the team
Required Qualifications & SkillsSkilled at developing strategic feedback, business proposals, and marketing communication plansProven experience in strategic development and project managementProficiency in Microsoft Office Suite/Keynote and presentation deliveryKnowledge of marketing industry trends and innovationsCreative-minded with the ability to encourage individuals and teamsCuriosity about global consumer products marketing activation
EducationBe enrolled in a college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR have graduated from a college/university within the past six (6) months OR currently participating in a Disney College Program or Disney Professional InternshipCurrently enrolled as a senior or recently graduated within the past six months, pursuing a Bachelor's degree or equivalent experience in Marketing, Business, Communications, or other related field
Candidates for this opportunity MUST meet all of the below requirementsBe at least 18 years of agePossess unrestricted work authorizationHave not completed one year of continual employment on a Disney internship or program
Additional InformationThe approximate dates of this internship are January-June 2025Ability to work full-time hours (approximately 40 hours per week) Monday - Friday, for the duration of the internship with possible evenings and weekends if necessaryThis internship is located in
Glendale, CA;
candidates should be receptive to providing their own transportation and housing for the duration of the internshipFollow the Disney Look appearance guidelinesThe pay rate for this internship in
California
is $22.00 per hour. Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits. To learn more about our benefits visit: https://jobs.disneycareers.com/benefits.
#J-18808-Ljbffr