Penske Media Corporation
Marketing Automation Specialist
Penske Media Corporation, Los Angeles, California, United States, 90079
Luminate is looking for a Marketing Operations Specialist (Marketo) to join our marketing team. You will be responsible for developing and implementing email campaigns, landing pages, and forms using Marketo. You will manage Marketo programs and assets, and work with marketing and sales teams to design and test lead nurturing programs that support demand generation and revenue targets.
Are you the right applicant for this opportunity Find out by reading through the role overview below.This is a hybrid position (4 days in office, 1 day work from home) based in Los Angeles, CA.The Role:
Manage an integrated MarTech stack across various technologies (Marketo, SalesForce, SalesLoft, LinkedIn Sales Navigator, ZoomInfo, ClearBit, etc.)Drive Marketing Technology strategy and roadmap to drive more qualified leads and reach more prospective customers with custom messagesStrong communicator comfortable project managing marketing campaigns and initiativesExperience developing and executing email campaigns, including tracking and optimizing campaign performanceExperience developing Marketo landing pages that collect prospect metadata that feeds into Marketo and Salesforce.Understanding of email best practices, A/B testing, SEO, and domestic and international regulationsStay on the cutting edge of marketing technology trends & best practices, and introduce new technologies that will help us exceed our marketing goalsAdditional projects as assignedWho you are:
3+ years of experience in Marketo development and implementationExpert proficiency in Marketo & Salesforce (development and use)Experience with integrating Marketo with other marketing automation tools and CRMsAbility to code graphics directly in MarketoKnowledge of best practices for email marketing and lead nurturingExcellent communication and collaboration skills to work with cross-functional teams, various stakeholders, and executivesAnalytical - able to carefully measure all initiatives, build campaign dashboards, and present resultsExperience in A/B testing and data analysis with the ability to develop actionable insightsMarketo Certified Expert / Salesforce Marketing Cloud DeveloperWhat makes us shine:
Our People! We are music fans and gamers, film buffs and social scrollers, technologists and subject matter experts, scientists and developers and analysts who take immense pleasure in making sense of the data that drives entertainment, so everyone can get paid and more art can be made. That’s why we do what we do.100% paid for Medical / Dental / Vision Insurance, 401K with matching, and Employee Assistance Program (EAP)Hybrid Work - 4 In-Office Working days (Monday, Tuesdays, Wednesdays, Thursdays) with flexibility to WFH when neededFlexible Time Away / Time Off - You are empowered to do the things you enjoy outside of work tooCommunity! - Participate, create, or develop our employee clubs, affinity groups and 2% Volunteen initiative which allows you to take paid time off to volunteer within your communityFamily Planning Assistance and Parental leave for all partnersLGBTQ+ medical benefits and more!For candidates based in California:
Our base salary range for this position is $90,000 - $122,000. We consider your skills and experience, what similar jobs pay at companies of our size, and ensure fair pay among colleagues. Final base salary offer amounts are determined by factors including your experience and expertise. In addition, we are proud to offer additional perks and benefits that contribute and complete our total compensation package. Luminate reserves the right to change our compensation bands at any time.PMC is committed to the health and wellness of our employees. As part of our company-wide rollout of PMC’s paid healthcare plan, for this role the company pays 100% of the monthly health, dental and vision plan premiums for the employee and their family.About PMC:Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate audience of over 300 million globally. Since 2004, PMC has been a pioneer in digital media reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Variety, Rolling Stone, The Hollywood Reporter, Billboard, Dick Clark Productions, WWD, SHE Media, Robb Report, Deadline, TVLine, Sportico, BGR, ARTnews, Fairchild Media, Vibe, IndieWire, Artforum, Gold Derby, Spy.com and Luminate, the premier data and analytics company. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage. In addition, PMC owns several vital cultural events such as SXSW, LA3C, Life is Beautiful, Latin Music Week and ATX Television Festival. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. PMC is committed to fostering a working environment that is inclusive and responsible, where we value a company culture built on all backgrounds, voices, and experiences. For more information on the company, please visit www.PMC.com
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Are you the right applicant for this opportunity Find out by reading through the role overview below.This is a hybrid position (4 days in office, 1 day work from home) based in Los Angeles, CA.The Role:
Manage an integrated MarTech stack across various technologies (Marketo, SalesForce, SalesLoft, LinkedIn Sales Navigator, ZoomInfo, ClearBit, etc.)Drive Marketing Technology strategy and roadmap to drive more qualified leads and reach more prospective customers with custom messagesStrong communicator comfortable project managing marketing campaigns and initiativesExperience developing and executing email campaigns, including tracking and optimizing campaign performanceExperience developing Marketo landing pages that collect prospect metadata that feeds into Marketo and Salesforce.Understanding of email best practices, A/B testing, SEO, and domestic and international regulationsStay on the cutting edge of marketing technology trends & best practices, and introduce new technologies that will help us exceed our marketing goalsAdditional projects as assignedWho you are:
3+ years of experience in Marketo development and implementationExpert proficiency in Marketo & Salesforce (development and use)Experience with integrating Marketo with other marketing automation tools and CRMsAbility to code graphics directly in MarketoKnowledge of best practices for email marketing and lead nurturingExcellent communication and collaboration skills to work with cross-functional teams, various stakeholders, and executivesAnalytical - able to carefully measure all initiatives, build campaign dashboards, and present resultsExperience in A/B testing and data analysis with the ability to develop actionable insightsMarketo Certified Expert / Salesforce Marketing Cloud DeveloperWhat makes us shine:
Our People! We are music fans and gamers, film buffs and social scrollers, technologists and subject matter experts, scientists and developers and analysts who take immense pleasure in making sense of the data that drives entertainment, so everyone can get paid and more art can be made. That’s why we do what we do.100% paid for Medical / Dental / Vision Insurance, 401K with matching, and Employee Assistance Program (EAP)Hybrid Work - 4 In-Office Working days (Monday, Tuesdays, Wednesdays, Thursdays) with flexibility to WFH when neededFlexible Time Away / Time Off - You are empowered to do the things you enjoy outside of work tooCommunity! - Participate, create, or develop our employee clubs, affinity groups and 2% Volunteen initiative which allows you to take paid time off to volunteer within your communityFamily Planning Assistance and Parental leave for all partnersLGBTQ+ medical benefits and more!For candidates based in California:
Our base salary range for this position is $90,000 - $122,000. We consider your skills and experience, what similar jobs pay at companies of our size, and ensure fair pay among colleagues. Final base salary offer amounts are determined by factors including your experience and expertise. In addition, we are proud to offer additional perks and benefits that contribute and complete our total compensation package. Luminate reserves the right to change our compensation bands at any time.PMC is committed to the health and wellness of our employees. As part of our company-wide rollout of PMC’s paid healthcare plan, for this role the company pays 100% of the monthly health, dental and vision plan premiums for the employee and their family.About PMC:Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate audience of over 300 million globally. Since 2004, PMC has been a pioneer in digital media reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Variety, Rolling Stone, The Hollywood Reporter, Billboard, Dick Clark Productions, WWD, SHE Media, Robb Report, Deadline, TVLine, Sportico, BGR, ARTnews, Fairchild Media, Vibe, IndieWire, Artforum, Gold Derby, Spy.com and Luminate, the premier data and analytics company. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage. In addition, PMC owns several vital cultural events such as SXSW, LA3C, Life is Beautiful, Latin Music Week and ATX Television Festival. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. PMC is committed to fostering a working environment that is inclusive and responsible, where we value a company culture built on all backgrounds, voices, and experiences. For more information on the company, please visit www.PMC.com
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