Tbwa Chiat/Day Inc
Product Marketing Manager San Francisco, California, United States
Tbwa Chiat/Day Inc, San Francisco, California, United States, 94199
About the Role
We are seeking a dynamic and strategic Product Marketing Manager to join our growing Product Marketing team. In this role, you will be instrumental in shaping our go-to-market strategy, creating messaging & positioning, driving product launches, and delivering Sales enablement for Innovaccer’s Provider Productivity Solutions. This role will report to the Sr Director of PMM at Innovaccer and you will work closely with product management, sales, customer success, and marketing teams to execute your responsibilities.
Please double check you have the right level of experience and qualifications by reading the full overview of this opportunity below.A Day in the Life
Develop and execute comprehensive GTM strategy for Innovaccer's Provider Productivity Solutions.Create compelling messaging and positioning for our products, translating complex technical features into clear value propositions for the healthcare industry.Lead product launches, including creating messaging, communications, sales enablement decks, and customer-facing assets.Build excellent customer-facing collaterals such as first call decks, whitepapers, blogs, and more.Create content for Innovaccer events, industry events, webinars, and more.Collaborate with demand generation and content marketing sales teams to create impactful marketing campaigns.Develop and deliver sales trainings, including Sales Plays, product demos, CTAs, resources, and more.Conduct market research to understand customer needs, competitive landscape, and industry trends.Partner with product management to influence the product roadmap based on market insights and customer feedback.Analyze marketing metrics and provide data-driven recommendations to optimize go-to-market efforts.What You Need
5+ years of product marketing experience, preferably in healthcare technology, SaaS, or B2B software.Proven track record of developing successful go-to-market strategies and product launches.Excellent written and verbal communication skills, with the ability to translate complex technical concepts into compelling stories.Proficiency in creating highly visually appealing marketing assets such as pitch decks, brochures, and sales collateral.Data-driven mindset with experience using analytics to inform decision-making and measure marketing impact.Strong collaboration skills and ability to work effectively with cross-functional teams.Experience with physician engagement solutions, intelligent scribing solutions, or GenAI in Healthcare is a plus.Experience working with international teams is preferred.Bachelor's degree required; MBA or advanced degree in a related field preferred.We offer competitive benefits to set you up for success in and outside of work.Here’s What We Offer
Generous PTO Benefits:
Enjoy PTO benefit accrual of 22 days per year.Parental Leave:
Experience one of the industry's best parental leave policies to spend time with your new addition.Rewards & Recognition:
Unlock your potential and be rewarded generously with both monetary incentives and widespread recognition for your dedication and outstanding performance.Insurance Benefits:
We offer medical, dental, and vision benefits along with 100% company-sponsored short and long-term disability and basic life insurance. Legal aid and pet insurance options are available at a discounted rate.Innovaccer is an equal-opportunity employer. We celebrate diversity, and we are committed to fostering an inclusive and diverse workplace where all employees, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, or veteran status, feel valued and empowered.
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We are seeking a dynamic and strategic Product Marketing Manager to join our growing Product Marketing team. In this role, you will be instrumental in shaping our go-to-market strategy, creating messaging & positioning, driving product launches, and delivering Sales enablement for Innovaccer’s Provider Productivity Solutions. This role will report to the Sr Director of PMM at Innovaccer and you will work closely with product management, sales, customer success, and marketing teams to execute your responsibilities.
Please double check you have the right level of experience and qualifications by reading the full overview of this opportunity below.A Day in the Life
Develop and execute comprehensive GTM strategy for Innovaccer's Provider Productivity Solutions.Create compelling messaging and positioning for our products, translating complex technical features into clear value propositions for the healthcare industry.Lead product launches, including creating messaging, communications, sales enablement decks, and customer-facing assets.Build excellent customer-facing collaterals such as first call decks, whitepapers, blogs, and more.Create content for Innovaccer events, industry events, webinars, and more.Collaborate with demand generation and content marketing sales teams to create impactful marketing campaigns.Develop and deliver sales trainings, including Sales Plays, product demos, CTAs, resources, and more.Conduct market research to understand customer needs, competitive landscape, and industry trends.Partner with product management to influence the product roadmap based on market insights and customer feedback.Analyze marketing metrics and provide data-driven recommendations to optimize go-to-market efforts.What You Need
5+ years of product marketing experience, preferably in healthcare technology, SaaS, or B2B software.Proven track record of developing successful go-to-market strategies and product launches.Excellent written and verbal communication skills, with the ability to translate complex technical concepts into compelling stories.Proficiency in creating highly visually appealing marketing assets such as pitch decks, brochures, and sales collateral.Data-driven mindset with experience using analytics to inform decision-making and measure marketing impact.Strong collaboration skills and ability to work effectively with cross-functional teams.Experience with physician engagement solutions, intelligent scribing solutions, or GenAI in Healthcare is a plus.Experience working with international teams is preferred.Bachelor's degree required; MBA or advanced degree in a related field preferred.We offer competitive benefits to set you up for success in and outside of work.Here’s What We Offer
Generous PTO Benefits:
Enjoy PTO benefit accrual of 22 days per year.Parental Leave:
Experience one of the industry's best parental leave policies to spend time with your new addition.Rewards & Recognition:
Unlock your potential and be rewarded generously with both monetary incentives and widespread recognition for your dedication and outstanding performance.Insurance Benefits:
We offer medical, dental, and vision benefits along with 100% company-sponsored short and long-term disability and basic life insurance. Legal aid and pet insurance options are available at a discounted rate.Innovaccer is an equal-opportunity employer. We celebrate diversity, and we are committed to fostering an inclusive and diverse workplace where all employees, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, or veteran status, feel valued and empowered.
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