VML
Associate Media Director, Retail and Commerce
VML, Minneapolis, Minnesota, United States, 55443
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Who We Are:At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
Who we are looking for:VML is seeking an Associate Connections Director, Retail Media to be responsible for the strategy and planning of digital media for large consumer packaged goods clients. You will lead media plan development in a high-performance, multi-discipline environment. The Associate Director must possess the ability to provide client and agency recommendations, be fully versed in digital media touchpoints, and serve as a strategic media leader. This individual will be client-facing, guide the strategic role of paid media, and implement media tactics which result in client growth.
What you'll do:
Develop and maintain a comprehensive media strategy which defines how paid media will be applied to increase engagement, visibility, and traffic across client initiatives.
Oversee translation of client program objectives into strategic and tactical retail media recommendations.
Develop media campaign ideas, content, and promotions in coordination with account, strategy, and creative teams.
Define key performance indicators and implement measurement, analytics, and reporting in coordination with the analytics team.
Serve as the key point of contact for media vendor relationships.
Educate client and internal stakeholders on program performance.
Oversee the centralization and analysis of all campaign results.
Who you are:
Able to communicate clearly, thoroughly, succinctly, and in a timely manner both verbally and in writing.
Strong analytical skills with attention to detail; translates data into a compelling story.
Able to present ideas in an easy-to-understand and creative style.
Able to build relationships and collaborate effectively with clients, agency partners, other departments, and teams to successfully deliver quality work.
What you'll need:
7+ years of media experience working in an agency setting.
Must have a strong understanding of digital media channels; preferably with CPG clients and retailers.
Experience with retailer ecosystems, i.e., Walmart, Target Roundel, KPM required.
Familiarity with Prisma and MediaOcean or equivalent software preferred.
Understanding of new/emerging media developments.
Experience managing junior team members.
What we offer:
Passionate, driven people
| We champion a culture of people that do extraordinary work.
Consciously cultivated culture
| We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
Competitive benefits
| What we offer full-time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
Growth-minded opportunities
| We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.
#J-18808-Ljbffr
Who We Are:At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
Who we are looking for:VML is seeking an Associate Connections Director, Retail Media to be responsible for the strategy and planning of digital media for large consumer packaged goods clients. You will lead media plan development in a high-performance, multi-discipline environment. The Associate Director must possess the ability to provide client and agency recommendations, be fully versed in digital media touchpoints, and serve as a strategic media leader. This individual will be client-facing, guide the strategic role of paid media, and implement media tactics which result in client growth.
What you'll do:
Develop and maintain a comprehensive media strategy which defines how paid media will be applied to increase engagement, visibility, and traffic across client initiatives.
Oversee translation of client program objectives into strategic and tactical retail media recommendations.
Develop media campaign ideas, content, and promotions in coordination with account, strategy, and creative teams.
Define key performance indicators and implement measurement, analytics, and reporting in coordination with the analytics team.
Serve as the key point of contact for media vendor relationships.
Educate client and internal stakeholders on program performance.
Oversee the centralization and analysis of all campaign results.
Who you are:
Able to communicate clearly, thoroughly, succinctly, and in a timely manner both verbally and in writing.
Strong analytical skills with attention to detail; translates data into a compelling story.
Able to present ideas in an easy-to-understand and creative style.
Able to build relationships and collaborate effectively with clients, agency partners, other departments, and teams to successfully deliver quality work.
What you'll need:
7+ years of media experience working in an agency setting.
Must have a strong understanding of digital media channels; preferably with CPG clients and retailers.
Experience with retailer ecosystems, i.e., Walmart, Target Roundel, KPM required.
Familiarity with Prisma and MediaOcean or equivalent software preferred.
Understanding of new/emerging media developments.
Experience managing junior team members.
What we offer:
Passionate, driven people
| We champion a culture of people that do extraordinary work.
Consciously cultivated culture
| We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
Competitive benefits
| What we offer full-time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
Growth-minded opportunities
| We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.
#J-18808-Ljbffr