VML
Associate Media Director, Retail and Commerce
VML, Kansas City, Missouri, United States, 64101
All potential applicants are encouraged to scroll through and read the complete job description before applying.Who We Are:At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
Who we are looking for:VML is seeking an Associate Connections Director, Retail Media to be responsible for the strategy and planning of digital media for large consumer packaged goods clients. You will lead media plan development in a high-performance, multi-discipline environment. The Associate Director must possess the ability to provide client and agency recommendations, be fully versed in digital media touchpoints, and serve as a strategic media leader. This individual will be client-facing, guide the strategic role of paid media, and implement media tactics which result in client growth.
What you'll do:
Develop and maintain a comprehensive media strategy which defines how paid media will be applied to increase engagement, visibility and traffic across client initiatives.
Oversee translation of client program objectives into strategic and tactical retail media recommendations.
Develop media campaign ideas, content and promotions in coordination with account, strategy and creative teams.
Define key performance indicators and implement measurement, analytics, and reporting in coordination with analytics team.
Key point of contact for media vendor relationships.
Educate client and internal stakeholders on program performance.
Oversee the centralization and analysis of all campaign results.
Who you are:
Able to communicate clearly, thoroughly, succinctly and in a timely manner both verbally and in writing.
Strong analytical skills with strong attention to detail; translates data into a compelling story.
Able to present ideas in an easy to understand and creative style.
Able to build relationships and collaborate effectively with clients, agency partners, other departments and teams to successfully deliver quality work.
What you'll need:
7+ years of media experience working in an agency setting.
Must have a strong level of understanding of digital media channels; preferably with CPG clients and retailers.
Experience with retailer ecosystems, i.e. Walmart, Target Roundel, KPM required.
Familiarity with Prisma and MediaOcean or equivalent software preferred.
Understanding of new/emerging media developments.
Experience managing junior team members.
What we offer:
Passionate, driven people:
We champion a culture of people that do extraordinary work.
Consciously cultivated culture:
We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
Competitive benefits:
What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
Growth-minded opportunities:
We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.
VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.
#J-18808-Ljbffr
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
Who we are looking for:VML is seeking an Associate Connections Director, Retail Media to be responsible for the strategy and planning of digital media for large consumer packaged goods clients. You will lead media plan development in a high-performance, multi-discipline environment. The Associate Director must possess the ability to provide client and agency recommendations, be fully versed in digital media touchpoints, and serve as a strategic media leader. This individual will be client-facing, guide the strategic role of paid media, and implement media tactics which result in client growth.
What you'll do:
Develop and maintain a comprehensive media strategy which defines how paid media will be applied to increase engagement, visibility and traffic across client initiatives.
Oversee translation of client program objectives into strategic and tactical retail media recommendations.
Develop media campaign ideas, content and promotions in coordination with account, strategy and creative teams.
Define key performance indicators and implement measurement, analytics, and reporting in coordination with analytics team.
Key point of contact for media vendor relationships.
Educate client and internal stakeholders on program performance.
Oversee the centralization and analysis of all campaign results.
Who you are:
Able to communicate clearly, thoroughly, succinctly and in a timely manner both verbally and in writing.
Strong analytical skills with strong attention to detail; translates data into a compelling story.
Able to present ideas in an easy to understand and creative style.
Able to build relationships and collaborate effectively with clients, agency partners, other departments and teams to successfully deliver quality work.
What you'll need:
7+ years of media experience working in an agency setting.
Must have a strong level of understanding of digital media channels; preferably with CPG clients and retailers.
Experience with retailer ecosystems, i.e. Walmart, Target Roundel, KPM required.
Familiarity with Prisma and MediaOcean or equivalent software preferred.
Understanding of new/emerging media developments.
Experience managing junior team members.
What we offer:
Passionate, driven people:
We champion a culture of people that do extraordinary work.
Consciously cultivated culture:
We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
Competitive benefits:
What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
Growth-minded opportunities:
We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.
VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.
#J-18808-Ljbffr