The Coca-Cola Company
Director, Customer Marketing and Growth Strategy
The Coca-Cola Company, Atlanta, Georgia, United States, 30383
The Director of Customer Marketing & Growth Strategy will be a strategic thought leader for key Strategic Partnership & On-Premise (SPOP) customers and will lead marketing strategies and solutions to drive value, build brand love, increase beverage incidence and profitability for these partners. The position will play a critical role in the annual joint business planning process, development of growth strategies, innovation, media and digital programming. In addition, this role will manage relationships with brands, R&D, commercialization, assets and other internal and external partners to support customer strategies throughout the year.
We are looking for a highly strategic, collaborative, innovative and results-driven marketing leader with an entrepreneurial spirit, customer and consumer mindset and exceptional project management skills.
RESPONSIBILITIES
MARKETING STRATEGY AND EXECUTION:
Lead the development and implementation of total beverage marketing strategies founded on the overall customer strategy, fully leveraging national marketing initiatives.
Construct & deliver annual marketing calendars that shape and contribute to the customer's long-term planning process, as well as conducting customer marketing stewardship reviews.
Seek out & leverage national marketing initiatives, brand ideas/thinking, consumer insights and internal tools/resources to support customer strategies and drive increased consumer preference.
PARTNERSHIPS:
Develop long-term customer partnerships with ownership of senior level marketing relationships.
Champion for both customer and TCCC imperatives internally & externally to deliver on our Growth Promise in all areas.
Closely partner with Sales and Operations cross-functional teams to drive the partnership and business.
INSIGHTS:
Present 'What' (Consumer and Industry Insights that put things into context), 'So What' (what it means to the customer brand & category) & 'Now What' (recommendations in how to apply to customers business) to deliver persuasive selling stories.
Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on channel, customer and shopper insights and linking to brand strategy.
Provide customer business and opportunity assessments, which include competitive analysis and recommendations for future expansion and market integration.
QUALIFICATION & REQUIREMENTS:
Minimum Education Required: Bachelor's degree in Marketing/Business or equivalent education.
5-10 years business development experience in a consumer-packaged goods company, agency or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry
Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs while turning this knowledge into action and results
Advanced Strategic Thinking & Application
Insights/Inspiration to Action
Category Innovation
Digital Ecosystem
CBP/Long Range Indispensable Value
Effective Storytelling
Agency Management
Media Planning, preferred but not Required
Demonstrated personal leadership skills and ability to influence
Location: Remote in US, Preference to Central and East Regions
Travel: Approximately 25-50%
Skills Results-Oriented; Leadership; Influencing; Account Management; Marketing; Marketing Strategies; Pitch Presentations; Storytelling; Business Insights; Joint Business Planning; Communication; Decision Making; Business Development; Negotiation; Cross-Functional Teamwork
$153,000 - $175,000
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
We are looking for a highly strategic, collaborative, innovative and results-driven marketing leader with an entrepreneurial spirit, customer and consumer mindset and exceptional project management skills.
RESPONSIBILITIES
MARKETING STRATEGY AND EXECUTION:
Lead the development and implementation of total beverage marketing strategies founded on the overall customer strategy, fully leveraging national marketing initiatives.
Construct & deliver annual marketing calendars that shape and contribute to the customer's long-term planning process, as well as conducting customer marketing stewardship reviews.
Seek out & leverage national marketing initiatives, brand ideas/thinking, consumer insights and internal tools/resources to support customer strategies and drive increased consumer preference.
PARTNERSHIPS:
Develop long-term customer partnerships with ownership of senior level marketing relationships.
Champion for both customer and TCCC imperatives internally & externally to deliver on our Growth Promise in all areas.
Closely partner with Sales and Operations cross-functional teams to drive the partnership and business.
INSIGHTS:
Present 'What' (Consumer and Industry Insights that put things into context), 'So What' (what it means to the customer brand & category) & 'Now What' (recommendations in how to apply to customers business) to deliver persuasive selling stories.
Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on channel, customer and shopper insights and linking to brand strategy.
Provide customer business and opportunity assessments, which include competitive analysis and recommendations for future expansion and market integration.
QUALIFICATION & REQUIREMENTS:
Minimum Education Required: Bachelor's degree in Marketing/Business or equivalent education.
5-10 years business development experience in a consumer-packaged goods company, agency or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry
Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs while turning this knowledge into action and results
Advanced Strategic Thinking & Application
Insights/Inspiration to Action
Category Innovation
Digital Ecosystem
CBP/Long Range Indispensable Value
Effective Storytelling
Agency Management
Media Planning, preferred but not Required
Demonstrated personal leadership skills and ability to influence
Location: Remote in US, Preference to Central and East Regions
Travel: Approximately 25-50%
Skills Results-Oriented; Leadership; Influencing; Account Management; Marketing; Marketing Strategies; Pitch Presentations; Storytelling; Business Insights; Joint Business Planning; Communication; Decision Making; Business Development; Negotiation; Cross-Functional Teamwork
$153,000 - $175,000
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.