Maven Torch
Digital Marketing Manager
Maven Torch, El Monte, California, us, 91734
About Maven Torch :
Submit your CV and any additional required information after you have read this description by clicking on the application button.Maven Torch is a leading provider of premium and everyday torch lighters, offering innovative products designed for various industries. Our range caters to both distributors and retailers across the U.S. and Canada, with a growing presence among consumers. As we continue to scale, we are looking for a talented and strategic Digital Marketing Manager to drive our marketing initiatives and help accelerate our growth.
Position Overview :
We are seeking an experienced Digital Marketing Manager who is both creative and data-driven, with a strong understanding of B2B and DTC marketing strategies. In this role, you will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple platforms, focusing on lead generation, brand awareness, and driving sales through our distribution partners and direct channels. You’ll be a key player in expanding our market reach, supporting product launches, and growing our digital presence.
Key Responsibilities :
Strategic Campaign Development : Create and implement comprehensive digital marketing strategies aimed at growing our relationships with distributors and generating demand among end consumers.
Performance Marketing : Manage paid advertising campaigns on Google Ads, Meta Ads, and other relevant platforms to drive targeted traffic, leads, and conversions.
SEO and Analytics : Oversee SEO initiatives to improve organic search rankings and manage Google Analytics to track website performance, analyze user behavior, and optimize campaigns based on insights.
Email Marketing & Automation : Utilize Klaviyo to build and manage email marketing campaigns, ensuring targeted communication with both distributors and consumers to increase engagement and retention.
E-commerce Management : Maintain and update our Shopify store, ensuring it is optimized for SEO and aligned with ongoing marketing efforts. Coordinate product launches and promotions through the online store.
Content Creation & Social Media : Develop and oversee social media content using Later.com to schedule and manage posts, ensuring a consistent and engaging presence. Collaborate with the design team to create visually compelling content using Canva and Adobe Creative Suite.
AI and Automation Tools : Leverage AI tools like ChatGPT and MidJourney to enhance marketing automation, streamline content production, and improve the efficiency of creative processes.
Collaboration with Sales : Work closely with the sales team to support lead generation, track distributor engagement through Salesforce, and develop materials that enhance distributor partnerships.
Qualifications :
Proven experience as a Digital Marketing Manager or similar role, with a track record of driving successful campaigns in both B2B and DTC markets.
Strong proficiency in Google Ads, Meta Ads, Google Analytics, and SEO strategies.
Hands-on experience with Klaviyo for email marketing and Shopify for e-commerce management.
Familiarity with social media management platforms (Later.com or similar) and best practices for content creation.
Proficiency in design tools such as Canva and Adobe Creative Suite.
Ability to use AI tools (ChatGPT, MidJourney) for content creation and process automation.
Strong analytical skills with the ability to interpret data and make informed decisions.
Excellent communication skills and a strategic mindset.
Why Join Maven Torch?
Be part of a dynamic and fast-growing company with the opportunity to make a significant impact on our marketing strategy.
Work with innovative products and a passionate team focused on disrupting the market.
A collaborative and flexible work environment where creativity and initiative are valued.
Benefits :
Health insurance
Dental coverage
10 days paid time off (PTO)
Paid holidays
Professional development & training opportunities
Performance-based bonuses
Paid sick leave
Parental leave
Job Type: Full-time
Pay: $72,000.00 - $84,000.00 per year
Schedule:
8 hour shift
Education:
Bachelor's (Required)
Experience:
Figma: 3 years (Required)
Klaviyo: 3 years (Preferred)
Ability to Relocate:
El Monte, CA 91731: Relocate before starting work (Required)
Work Location: In person
#J-18808-Ljbffr
Submit your CV and any additional required information after you have read this description by clicking on the application button.Maven Torch is a leading provider of premium and everyday torch lighters, offering innovative products designed for various industries. Our range caters to both distributors and retailers across the U.S. and Canada, with a growing presence among consumers. As we continue to scale, we are looking for a talented and strategic Digital Marketing Manager to drive our marketing initiatives and help accelerate our growth.
Position Overview :
We are seeking an experienced Digital Marketing Manager who is both creative and data-driven, with a strong understanding of B2B and DTC marketing strategies. In this role, you will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple platforms, focusing on lead generation, brand awareness, and driving sales through our distribution partners and direct channels. You’ll be a key player in expanding our market reach, supporting product launches, and growing our digital presence.
Key Responsibilities :
Strategic Campaign Development : Create and implement comprehensive digital marketing strategies aimed at growing our relationships with distributors and generating demand among end consumers.
Performance Marketing : Manage paid advertising campaigns on Google Ads, Meta Ads, and other relevant platforms to drive targeted traffic, leads, and conversions.
SEO and Analytics : Oversee SEO initiatives to improve organic search rankings and manage Google Analytics to track website performance, analyze user behavior, and optimize campaigns based on insights.
Email Marketing & Automation : Utilize Klaviyo to build and manage email marketing campaigns, ensuring targeted communication with both distributors and consumers to increase engagement and retention.
E-commerce Management : Maintain and update our Shopify store, ensuring it is optimized for SEO and aligned with ongoing marketing efforts. Coordinate product launches and promotions through the online store.
Content Creation & Social Media : Develop and oversee social media content using Later.com to schedule and manage posts, ensuring a consistent and engaging presence. Collaborate with the design team to create visually compelling content using Canva and Adobe Creative Suite.
AI and Automation Tools : Leverage AI tools like ChatGPT and MidJourney to enhance marketing automation, streamline content production, and improve the efficiency of creative processes.
Collaboration with Sales : Work closely with the sales team to support lead generation, track distributor engagement through Salesforce, and develop materials that enhance distributor partnerships.
Qualifications :
Proven experience as a Digital Marketing Manager or similar role, with a track record of driving successful campaigns in both B2B and DTC markets.
Strong proficiency in Google Ads, Meta Ads, Google Analytics, and SEO strategies.
Hands-on experience with Klaviyo for email marketing and Shopify for e-commerce management.
Familiarity with social media management platforms (Later.com or similar) and best practices for content creation.
Proficiency in design tools such as Canva and Adobe Creative Suite.
Ability to use AI tools (ChatGPT, MidJourney) for content creation and process automation.
Strong analytical skills with the ability to interpret data and make informed decisions.
Excellent communication skills and a strategic mindset.
Why Join Maven Torch?
Be part of a dynamic and fast-growing company with the opportunity to make a significant impact on our marketing strategy.
Work with innovative products and a passionate team focused on disrupting the market.
A collaborative and flexible work environment where creativity and initiative are valued.
Benefits :
Health insurance
Dental coverage
10 days paid time off (PTO)
Paid holidays
Professional development & training opportunities
Performance-based bonuses
Paid sick leave
Parental leave
Job Type: Full-time
Pay: $72,000.00 - $84,000.00 per year
Schedule:
8 hour shift
Education:
Bachelor's (Required)
Experience:
Figma: 3 years (Required)
Klaviyo: 3 years (Preferred)
Ability to Relocate:
El Monte, CA 91731: Relocate before starting work (Required)
Work Location: In person
#J-18808-Ljbffr