Adina Reyter
Digital Marketing Manager
Adina Reyter, Los Angeles, California, United States, 90079
The Company:The Adina Reyter brand was founded on the idea that happiness is a choice we make every day. Beautifully designed Fine Jewelry, at a transparent price point, is something to be happy about. From our Lab Grown Diamond pieces to our 14K Italian Gold Chains & Charms, each and every piece has been thoughtfully designed so that it can be worn and enjoyed everyday, day to night, for years to come.Job Title:
Digital Marketing ManagerReports to:
Director of Growth Marketing & eCommerceLocation:
Sherman Oaks, CAPosition Summary:
Digital Marketing ManagerAdina Reyter is seeking a strategic and experienced Director of Ecommerce & Growth Marketing to lead our direct-to-consumer (DTC) digital commerce strategy. This role is pivotal in driving online sales growth, optimizing the customer journey, and ensuring a seamless shopping experience across all digital touchpoints. The ideal candidate will have a strong background in ecommerce, with a proven ability to scale digital platforms, enhance conversion rates, and collaborate across departments to meet revenue goals. In addition to owning the experience on , you will own the strategic planning and execution of digital marketing initiatives that elevate the brand's presence in the fine jewelry market and accelerate rapid growth for the brand including performance marketing and retention.Your ImpactHelp execute the business strategy for Adina Reyter's DTC operation, championing the launch of new ecommerce features, paid media campaigns, and retention marketing efforts in order to achieve revenue and contribution targets.Website Management: Oversee the development, maintenance, and optimization of the
website to ensure the best user experience including SEO and an AI driven experience. Own the consumer journey and outline the future state of the website to drive awareness, consideration, purchase, loyalty and advocacy.Partner with Brand Design and Creative to deliver best-in-class user experience on with effective brand storytelling and education. Ensure an ongoing cadence of A/B tests to optimize the website user experience and conversion rates.Paid Media Campaigns: Develop briefs and outline objectives for creative and work with our agency partner to execute data-driven paid media campaigns (awareness and lead-generation), optimizing audience segmentation and monitoring performance. Lead the development of compelling marketing content that resonates with target audiences.Lead efforts in both paid and organic customer acquisition, using advanced targeting, segmentation, and personalization techniques. Oversee SEO strategy and implement organic tactics to drive new customer growthCRM Management: Monitor customer relationships, implement effective CRM strategies, and devise retention techniques to maximize customer lifetime valueData & Analytics: Utilize data-driven approaches to inform strategies, assess campaign performance, and identify areas for improvement. Report on findings to senior leadership. Plan for and perform tests to inform future strategies.Stay informed on industry trends, emerging technologies, and best practices to ensure AR remains at the forefront of e-commerce innovationQualifications5+ years of experience in ecommerce, performance marketing, and retention.Understanding of e-commerce architectures, user interfaces, and back-end processes. Experience with A/B testing, UX optimization, SEO, and other CRO techniques.Deep knowledge of digital performance marketing on google, meta, pinterest, tiktok and audience segmentation best practices. Ability to measure and report on the performance of marketing campaigns, gain insights, and assess against goals.Experience managing and optimizing online marketing tactics and CRM, with an emphasis on efficient spending to generate high ROIAdvanced experience with: Shopify, Google Analytics (GA4), Klaviyo, Attentive and AI driven personalization technologies.Experience in fine jewelry or fashion is a plus.Who You AreExcellent communication skills, with the ability to collaborate effectively across departments. Confident presenting to senior leadership, external partners, and peersA growth hacker mentality that is able to creatively solve problems and quickly pivot the brand to new opportunitiesAbility to thrive in a fast-paced and highly collaborative environment and accommodate demanding project schedules.
Digital Marketing ManagerReports to:
Director of Growth Marketing & eCommerceLocation:
Sherman Oaks, CAPosition Summary:
Digital Marketing ManagerAdina Reyter is seeking a strategic and experienced Director of Ecommerce & Growth Marketing to lead our direct-to-consumer (DTC) digital commerce strategy. This role is pivotal in driving online sales growth, optimizing the customer journey, and ensuring a seamless shopping experience across all digital touchpoints. The ideal candidate will have a strong background in ecommerce, with a proven ability to scale digital platforms, enhance conversion rates, and collaborate across departments to meet revenue goals. In addition to owning the experience on , you will own the strategic planning and execution of digital marketing initiatives that elevate the brand's presence in the fine jewelry market and accelerate rapid growth for the brand including performance marketing and retention.Your ImpactHelp execute the business strategy for Adina Reyter's DTC operation, championing the launch of new ecommerce features, paid media campaigns, and retention marketing efforts in order to achieve revenue and contribution targets.Website Management: Oversee the development, maintenance, and optimization of the
website to ensure the best user experience including SEO and an AI driven experience. Own the consumer journey and outline the future state of the website to drive awareness, consideration, purchase, loyalty and advocacy.Partner with Brand Design and Creative to deliver best-in-class user experience on with effective brand storytelling and education. Ensure an ongoing cadence of A/B tests to optimize the website user experience and conversion rates.Paid Media Campaigns: Develop briefs and outline objectives for creative and work with our agency partner to execute data-driven paid media campaigns (awareness and lead-generation), optimizing audience segmentation and monitoring performance. Lead the development of compelling marketing content that resonates with target audiences.Lead efforts in both paid and organic customer acquisition, using advanced targeting, segmentation, and personalization techniques. Oversee SEO strategy and implement organic tactics to drive new customer growthCRM Management: Monitor customer relationships, implement effective CRM strategies, and devise retention techniques to maximize customer lifetime valueData & Analytics: Utilize data-driven approaches to inform strategies, assess campaign performance, and identify areas for improvement. Report on findings to senior leadership. Plan for and perform tests to inform future strategies.Stay informed on industry trends, emerging technologies, and best practices to ensure AR remains at the forefront of e-commerce innovationQualifications5+ years of experience in ecommerce, performance marketing, and retention.Understanding of e-commerce architectures, user interfaces, and back-end processes. Experience with A/B testing, UX optimization, SEO, and other CRO techniques.Deep knowledge of digital performance marketing on google, meta, pinterest, tiktok and audience segmentation best practices. Ability to measure and report on the performance of marketing campaigns, gain insights, and assess against goals.Experience managing and optimizing online marketing tactics and CRM, with an emphasis on efficient spending to generate high ROIAdvanced experience with: Shopify, Google Analytics (GA4), Klaviyo, Attentive and AI driven personalization technologies.Experience in fine jewelry or fashion is a plus.Who You AreExcellent communication skills, with the ability to collaborate effectively across departments. Confident presenting to senior leadership, external partners, and peersA growth hacker mentality that is able to creatively solve problems and quickly pivot the brand to new opportunitiesAbility to thrive in a fast-paced and highly collaborative environment and accommodate demanding project schedules.