Earl Enterprises
Marketing Director - Quick-Service Restaurants
Earl Enterprises, Orlando, Florida, us, 32885
***PLEASE APPLY ONLY IF YOU HAVE QSR & FRANCHISE RESTAURANT MARKETING EXPERIENCE***
If you would like to know a bit more about this opportunity, or are considering applying, then please read the following job information.ABOUT US
At Earl Enterprises bring together the power of people, services and creative genius to build innovative sustainable companies that guests can enjoy today and in the future through our diversified international brand portfolio of Planet Hollywood, Bertucci’s, Bravo, Brio, Earl of Sandwich, Rock & Reilly’s, Seaside on the Pier, Chicken Guy! and Burrata House to name a few. Earl Enterprises continues to grow as a leader in the field of entertainment, leisure, tourism, hotel, and restaurant consultant services. Come join us onward and upward.
POSITION SUMMARY
The
Director of Marketing, QSR Brands
is responsible for developing and executing the marketing strategy for all Earl Enterprises’ QSR brands including
Chicken Guy!, Earl of Sandwich and Burrata House.
This position will play a pivotal role in shaping and executing marketing strategies that drive brand recognition, customer loyalty, and revenue growth for Earl Enterprises. This role requires a creative and data-driven leader with a deep understanding of the quick-serve and fast casual restaurant industry, and consumer trends. This position will also be responsible for creative and content for the websites and will ensure all online brand information is current.
What You’ll Do
Plan, organize, monitor, and lead the enterprise marketing projects and ensure resource alignment, engagement and commitment
Drive the marketing strategy, aligned with brand standards, execution and budget
Manage marketing processes, plans and spend optimization across digital properties and device types
Develop, execute and monitor local store marketing strategies and collaborate with franchisees on the same
Collaborate with the Brand Marketing team and IT to design and develop new innovative digital programs that elevate and advance our digital brand presence
Optimize online content for maximum visibility and ranking on search engines
Implement and manage social media programs, including Facebook, Instagram, Twitter, Snapchat, and Blog
Assist in the ongoing development and upgrade of the corporate websites and specific landing pages
Develop and monitor interactive presence including social media and online media
Generate content and ideas for promotions on social media channels
Measure the impact of social media on overall marketing efforts
Develop and maintain relationships with loyal guests/fans of the brands; identify and implement programs to utilize those guests/visitors as brand ambassadors
Monitor and utilize new media and technology as they emerge
Research, analyze, and monitor financial, technological, and demographic factors in order to capitalize on market opportunities
Engage with site visitors/guests when appropriate and disseminate guest feedback through proper channels
Ensure consistency between interactive and traditional media: content, branding, and offers
Act as a Marketing liaison with the web developer to coordinate all website content changes, creative changes and Search Engine Marketing efforts and offers
Coordinate with external listing sites to ensure information about the brands are current and updated as offers, locations and menu information change
Implement processes to ensure all online offers and promotions have unique POS (Point of Sale) identifiers/codes to determine level of success
Review of and assist with in-restaurant digital media content (video programming, digital media boards, etc.)
Manage online ordering and ecommerce platforms
Manage email marketing initiatives and overall calendar
What We’re Looking For
Experience in quick-serve or fast casual restaurant industry marketing is a must with franchise experience a major plus
At least 7 years of experience planning and developing successful online marketing campaigns and strategies
At least 7 years of expertise of Hands-on expertise managing Paid Search, Email, SEO, Affiliate, Display, Mobile, and Social campaigns required
At least 3 years of experience managing direct reports
Demonstrate strong creative instincts balanced with very solid strategic and analytical capabilities
Ability to operate independently while establishing strong working relationships with co-workers and cross-functional teams
Experience in marketing on all social media channels
Extensive understanding of online marketing industry trends and tactics
Strong interpersonal skills and ability to build professional relationships
Strong communication skills for interacting with senior management
Excellent verbal, written, and analytical skills
SKILLS & ABILITIES
Education:
Bachelor's Degree (four-year college or university) required. Business Marketing or Communications degree preferred
Experience:
Five to seven years related experience preferred
Computer Skills:
Microsoft Office required. Adobe Creative Suite preferred. Experience with Wordpress and HTML experience with CRM platforms.
Job Type: Full-time
Pay: From $80,000.00 per year
Benefits:
401(k)
Dental insurance
Health insurance
Paid time off
Vision insurance
Schedule:
Monday to Friday
Experience:
Franchise: 7 years (Required)
Quick service & fast food restaurant: 5 years (Required)
Marketing: 7 years (Required)
Work Location: In person
#J-18808-Ljbffr
If you would like to know a bit more about this opportunity, or are considering applying, then please read the following job information.ABOUT US
At Earl Enterprises bring together the power of people, services and creative genius to build innovative sustainable companies that guests can enjoy today and in the future through our diversified international brand portfolio of Planet Hollywood, Bertucci’s, Bravo, Brio, Earl of Sandwich, Rock & Reilly’s, Seaside on the Pier, Chicken Guy! and Burrata House to name a few. Earl Enterprises continues to grow as a leader in the field of entertainment, leisure, tourism, hotel, and restaurant consultant services. Come join us onward and upward.
POSITION SUMMARY
The
Director of Marketing, QSR Brands
is responsible for developing and executing the marketing strategy for all Earl Enterprises’ QSR brands including
Chicken Guy!, Earl of Sandwich and Burrata House.
This position will play a pivotal role in shaping and executing marketing strategies that drive brand recognition, customer loyalty, and revenue growth for Earl Enterprises. This role requires a creative and data-driven leader with a deep understanding of the quick-serve and fast casual restaurant industry, and consumer trends. This position will also be responsible for creative and content for the websites and will ensure all online brand information is current.
What You’ll Do
Plan, organize, monitor, and lead the enterprise marketing projects and ensure resource alignment, engagement and commitment
Drive the marketing strategy, aligned with brand standards, execution and budget
Manage marketing processes, plans and spend optimization across digital properties and device types
Develop, execute and monitor local store marketing strategies and collaborate with franchisees on the same
Collaborate with the Brand Marketing team and IT to design and develop new innovative digital programs that elevate and advance our digital brand presence
Optimize online content for maximum visibility and ranking on search engines
Implement and manage social media programs, including Facebook, Instagram, Twitter, Snapchat, and Blog
Assist in the ongoing development and upgrade of the corporate websites and specific landing pages
Develop and monitor interactive presence including social media and online media
Generate content and ideas for promotions on social media channels
Measure the impact of social media on overall marketing efforts
Develop and maintain relationships with loyal guests/fans of the brands; identify and implement programs to utilize those guests/visitors as brand ambassadors
Monitor and utilize new media and technology as they emerge
Research, analyze, and monitor financial, technological, and demographic factors in order to capitalize on market opportunities
Engage with site visitors/guests when appropriate and disseminate guest feedback through proper channels
Ensure consistency between interactive and traditional media: content, branding, and offers
Act as a Marketing liaison with the web developer to coordinate all website content changes, creative changes and Search Engine Marketing efforts and offers
Coordinate with external listing sites to ensure information about the brands are current and updated as offers, locations and menu information change
Implement processes to ensure all online offers and promotions have unique POS (Point of Sale) identifiers/codes to determine level of success
Review of and assist with in-restaurant digital media content (video programming, digital media boards, etc.)
Manage online ordering and ecommerce platforms
Manage email marketing initiatives and overall calendar
What We’re Looking For
Experience in quick-serve or fast casual restaurant industry marketing is a must with franchise experience a major plus
At least 7 years of experience planning and developing successful online marketing campaigns and strategies
At least 7 years of expertise of Hands-on expertise managing Paid Search, Email, SEO, Affiliate, Display, Mobile, and Social campaigns required
At least 3 years of experience managing direct reports
Demonstrate strong creative instincts balanced with very solid strategic and analytical capabilities
Ability to operate independently while establishing strong working relationships with co-workers and cross-functional teams
Experience in marketing on all social media channels
Extensive understanding of online marketing industry trends and tactics
Strong interpersonal skills and ability to build professional relationships
Strong communication skills for interacting with senior management
Excellent verbal, written, and analytical skills
SKILLS & ABILITIES
Education:
Bachelor's Degree (four-year college or university) required. Business Marketing or Communications degree preferred
Experience:
Five to seven years related experience preferred
Computer Skills:
Microsoft Office required. Adobe Creative Suite preferred. Experience with Wordpress and HTML experience with CRM platforms.
Job Type: Full-time
Pay: From $80,000.00 per year
Benefits:
401(k)
Dental insurance
Health insurance
Paid time off
Vision insurance
Schedule:
Monday to Friday
Experience:
Franchise: 7 years (Required)
Quick service & fast food restaurant: 5 years (Required)
Marketing: 7 years (Required)
Work Location: In person
#J-18808-Ljbffr