Pillsbury United Communities
Director of Digital Content
Pillsbury United Communities, Minneapolis, Minnesota, United States, 55443
Find out more about this role by reading the information below, then apply to be considered.ORGANIZATIONAL OVERVIEW
We are community builders co-creating enduring change toward a just society where every person has personal, social, and economic power. Our united system of community programs, neighborhood centers, social enterprises, and partnerships connects individuals and their families across the region.
POSITION OVERVIEW
Reporting to the Senior Director of Marketing and Communications, the Director of Digital Content will lead internal and external efforts for marketing and communications across all platforms. They will be responsible for leading Pillsbury United Communities’ digital and social media communications channels using print and visual storytelling, as well as producing and managing creative web content that informs users and supports community engagement. This position will lead a small team of contractors, working creatively to tell a compelling and cohesive story of Pillsbury United that resonates with the communities we serve and the individuals and organizations that fund our work.
Primary Responsibilities (Essential Functions)
Strategy and thought leadership
Develop content strategies across communication channels to increase internal and external engagement and raise awareness about PUC’s work and mission.
Implement an effective content strategy for digital platforms, ensuring alignment with PUC brand.
Create, curate, update, and edit engaging and high-quality content for PUC’s website.
Support content development, functionality, integration, and management of PUC affiliate websites (e.g., KRSM, Full Cycle).
Create, curate, write and distribute PUC newsletter to community stakeholders and donors.
Develop and activate a content calendar that highlights agency programs, people, and impact to engage audiences across digital channels.
Create marketing and community engagement materials in collaboration with program staff and other agency leaders.
Work with development to support fundraising/donor campaigns and branded content.
Knowledge of social media content, video editing, and video production a plus.
Operations and outcomes
Manage intake of communications/marketing requests and project schedules, feedback, and project timelines.
Engage and manage internal/external resources as needed including photos and videos to support storytelling.
Optimize digital content for search engines to improve visibility and organic reach, including keyword research, on-page and metadata optimization.
Monitor and review website analytics to identify trends, inform content strategy, identify content gaps, and track performance of PUC platforms.
Create and maintain an accessible file management system that can be accessed by everyone throughout the agency, particularly for photography.
Support narrative storytelling across media platforms.
Support tabling and events, ordering supplies, and marketing and promotional collateral.
Design and produce digital annual report and aggregate data to demonstrate impact.
People and community development
Create connection amongst staff and community through creative content that generates pride and motivations action toward justice.
Work closely with staff across the agency to uplift visual and digital storytelling; creating libraries, tools and templates that allow staff to grow in their own creative skillset.
Attend community events and support program staff, as necessary.
Recruit and cultivate relationships with community-based creative contractors and build a system that allows you to leverage them for creative projects across the agency.
Financial Management
Ensure all contractors are paid in a timely and organized fashion following all PUC protocol.
Required Skills/Experience
BS degree in journalism, communications, marketing, or a related field (or equivalent experience).
Proven experience in digital content creation, editing, and management.
Proficiency in content management systems (CMS) and digital publishing platforms including WordPress.
Knowledge of design software (Adobe tools, Mac platform, etc.) and familiarity with digital media-specific creative tech (HTML5 animation, video, dynamic feeds, etc.) and tools (Google Web Designer, Hype, Sketch).
Strong understanding of SEO principles and best practices.
Familiarity with web analytics tools and data-driven decision-making.
Excellent writing, editing, and proofreading skills with a keen eye for detail.
Knowledge of social media platforms and digital marketing techniques.
Ability to work in a fast-paced, ever-changing environment.
Strong organizational and project management skills.
Adaptability to evolving digital trends and technologies.
Desired Attributes
Tested and trusted leader.
Passion for what’s possible.
Clear sense of personal purpose.
Commitment to equity and social justice.
Creative problem-solver and strategist.
Skilled communicator and collaborator.
Affirmative Action/EEO statement
As an Equal Opportunity Employer, Pillsbury United Communities is intentional about its responsibility of maintaining an equitable environment that is inclusive and welcoming. We hire, support, and promote talented individuals using a process that is fair and equitable to all that apply. We believe differences such as age, race, culture, ability, and sexual orientation are valuable and an asset to our organization, and employees are protected from reprisal.
#J-18808-Ljbffr
We are community builders co-creating enduring change toward a just society where every person has personal, social, and economic power. Our united system of community programs, neighborhood centers, social enterprises, and partnerships connects individuals and their families across the region.
POSITION OVERVIEW
Reporting to the Senior Director of Marketing and Communications, the Director of Digital Content will lead internal and external efforts for marketing and communications across all platforms. They will be responsible for leading Pillsbury United Communities’ digital and social media communications channels using print and visual storytelling, as well as producing and managing creative web content that informs users and supports community engagement. This position will lead a small team of contractors, working creatively to tell a compelling and cohesive story of Pillsbury United that resonates with the communities we serve and the individuals and organizations that fund our work.
Primary Responsibilities (Essential Functions)
Strategy and thought leadership
Develop content strategies across communication channels to increase internal and external engagement and raise awareness about PUC’s work and mission.
Implement an effective content strategy for digital platforms, ensuring alignment with PUC brand.
Create, curate, update, and edit engaging and high-quality content for PUC’s website.
Support content development, functionality, integration, and management of PUC affiliate websites (e.g., KRSM, Full Cycle).
Create, curate, write and distribute PUC newsletter to community stakeholders and donors.
Develop and activate a content calendar that highlights agency programs, people, and impact to engage audiences across digital channels.
Create marketing and community engagement materials in collaboration with program staff and other agency leaders.
Work with development to support fundraising/donor campaigns and branded content.
Knowledge of social media content, video editing, and video production a plus.
Operations and outcomes
Manage intake of communications/marketing requests and project schedules, feedback, and project timelines.
Engage and manage internal/external resources as needed including photos and videos to support storytelling.
Optimize digital content for search engines to improve visibility and organic reach, including keyword research, on-page and metadata optimization.
Monitor and review website analytics to identify trends, inform content strategy, identify content gaps, and track performance of PUC platforms.
Create and maintain an accessible file management system that can be accessed by everyone throughout the agency, particularly for photography.
Support narrative storytelling across media platforms.
Support tabling and events, ordering supplies, and marketing and promotional collateral.
Design and produce digital annual report and aggregate data to demonstrate impact.
People and community development
Create connection amongst staff and community through creative content that generates pride and motivations action toward justice.
Work closely with staff across the agency to uplift visual and digital storytelling; creating libraries, tools and templates that allow staff to grow in their own creative skillset.
Attend community events and support program staff, as necessary.
Recruit and cultivate relationships with community-based creative contractors and build a system that allows you to leverage them for creative projects across the agency.
Financial Management
Ensure all contractors are paid in a timely and organized fashion following all PUC protocol.
Required Skills/Experience
BS degree in journalism, communications, marketing, or a related field (or equivalent experience).
Proven experience in digital content creation, editing, and management.
Proficiency in content management systems (CMS) and digital publishing platforms including WordPress.
Knowledge of design software (Adobe tools, Mac platform, etc.) and familiarity with digital media-specific creative tech (HTML5 animation, video, dynamic feeds, etc.) and tools (Google Web Designer, Hype, Sketch).
Strong understanding of SEO principles and best practices.
Familiarity with web analytics tools and data-driven decision-making.
Excellent writing, editing, and proofreading skills with a keen eye for detail.
Knowledge of social media platforms and digital marketing techniques.
Ability to work in a fast-paced, ever-changing environment.
Strong organizational and project management skills.
Adaptability to evolving digital trends and technologies.
Desired Attributes
Tested and trusted leader.
Passion for what’s possible.
Clear sense of personal purpose.
Commitment to equity and social justice.
Creative problem-solver and strategist.
Skilled communicator and collaborator.
Affirmative Action/EEO statement
As an Equal Opportunity Employer, Pillsbury United Communities is intentional about its responsibility of maintaining an equitable environment that is inclusive and welcoming. We hire, support, and promote talented individuals using a process that is fair and equitable to all that apply. We believe differences such as age, race, culture, ability, and sexual orientation are valuable and an asset to our organization, and employees are protected from reprisal.
#J-18808-Ljbffr