Valley Care Management
Sales and Marketing Director / Community Relations Director
Valley Care Management, Portsmouth, Virginia, United States, 23703
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901 Enterprise Way . Portsmouth, Virginia 23704757-397-3411
Sales and Marketing Director / Community Relations DirectorResponsible for all aspects of marketing, branding, and community outreach for the facility and the company-wide relationship when and where necessary between the facility/company, residents, resident family, staff, and the public to facilitate admission of residents into a specific facility for the facility or facilities for which you are assigned.
MAJOR TASKS, DUTIES AND RESPONSIBILITIES
Conducts job responsibilities in a professional manner and accordance with the standards set forth by Assisted Living Standards of Virginia, applicable federal and state laws, and applicable professional standards.
Works with executive director/administrator to enhance the overall customer service to our residents, resident families, and public by all staff, including developing policy, providing in-service training, and developing and maintaining tools for monitoring success.
Promotes the facility to the public, prospective and current residents and their families, and current and prospective employees.
Promotes goodwill with all facility employees through developing, planning, and performing special events, awards, appreciations, and other recognition of employees to build better community and working relationships.
Participates in special facility events with Residents, Resident Families, Vendors, and other potential customers to provide additional support and enhance marketing efforts.
Must work cooperatively as a member of a team.
Keeps confidential all resident and employee information received or learned.
Sets up and maintains prospect and inquiry files, marketing and outreach contact files, and admission files for all residents, as deemed necessary.
Develops and forms relationships with the community, community leaders, referral sources, and their representatives.
Participates in the development and maintenance of the annual marketing and outreach budget.
Routinely monitors and evaluates the budget to determine if efforts are effective and efficient in meeting census goals and suggests necessary changes to improve goal attainment.
Responsible for all aspects of marketing media material development, maintenance, distribution, and safeguarding of materials; including website design/maintenance, email, and social media postings.
Communicates and works with corporate Directors and/or Officers to develop marketing and outreach strategies, planning, execution, and expenditures.
Develops systems to capture all prospects, follow up with prospects, and track admitted and non-admitted prospects.
Analyzes the marketing and outreach program to monitor success.
Assists in developing proper in-house messaging, dialogue, and phone etiquette to provide a consistent and professional public perception of the facility.
Assists staff to acclimate residents, their families, their representatives, or responsible parties into the facility to foster continuity in support and comfort.
Maintains admission files in current condition and in compliance with state standards.
Performs appropriate actions necessary to support the overall success of the facility.
Attends all mandatory meetings as directed by corporate office and/or Administrator/Executive Director.
Assists in patient representative efforts to apply for various financial assistance programs including but not limited to Veterans Aid and Attendance, Pension Applications, and Social Security representative payee changes.
Possesses the ability to be self-motivated and not require much supervision.
Performs other duties as assigned.
These statements set forth the basic tasks and duties of the job but are not intended to provide a detailed description of all functions that may be required to perform the job satisfactorily.
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901 Enterprise Way . Portsmouth, Virginia 23704757-397-3411
Sales and Marketing Director / Community Relations DirectorResponsible for all aspects of marketing, branding, and community outreach for the facility and the company-wide relationship when and where necessary between the facility/company, residents, resident family, staff, and the public to facilitate admission of residents into a specific facility for the facility or facilities for which you are assigned.
MAJOR TASKS, DUTIES AND RESPONSIBILITIES
Conducts job responsibilities in a professional manner and accordance with the standards set forth by Assisted Living Standards of Virginia, applicable federal and state laws, and applicable professional standards.
Works with executive director/administrator to enhance the overall customer service to our residents, resident families, and public by all staff, including developing policy, providing in-service training, and developing and maintaining tools for monitoring success.
Promotes the facility to the public, prospective and current residents and their families, and current and prospective employees.
Promotes goodwill with all facility employees through developing, planning, and performing special events, awards, appreciations, and other recognition of employees to build better community and working relationships.
Participates in special facility events with Residents, Resident Families, Vendors, and other potential customers to provide additional support and enhance marketing efforts.
Must work cooperatively as a member of a team.
Keeps confidential all resident and employee information received or learned.
Sets up and maintains prospect and inquiry files, marketing and outreach contact files, and admission files for all residents, as deemed necessary.
Develops and forms relationships with the community, community leaders, referral sources, and their representatives.
Participates in the development and maintenance of the annual marketing and outreach budget.
Routinely monitors and evaluates the budget to determine if efforts are effective and efficient in meeting census goals and suggests necessary changes to improve goal attainment.
Responsible for all aspects of marketing media material development, maintenance, distribution, and safeguarding of materials; including website design/maintenance, email, and social media postings.
Communicates and works with corporate Directors and/or Officers to develop marketing and outreach strategies, planning, execution, and expenditures.
Develops systems to capture all prospects, follow up with prospects, and track admitted and non-admitted prospects.
Analyzes the marketing and outreach program to monitor success.
Assists in developing proper in-house messaging, dialogue, and phone etiquette to provide a consistent and professional public perception of the facility.
Assists staff to acclimate residents, their families, their representatives, or responsible parties into the facility to foster continuity in support and comfort.
Maintains admission files in current condition and in compliance with state standards.
Performs appropriate actions necessary to support the overall success of the facility.
Attends all mandatory meetings as directed by corporate office and/or Administrator/Executive Director.
Assists in patient representative efforts to apply for various financial assistance programs including but not limited to Veterans Aid and Attendance, Pension Applications, and Social Security representative payee changes.
Possesses the ability to be self-motivated and not require much supervision.
Performs other duties as assigned.
These statements set forth the basic tasks and duties of the job but are not intended to provide a detailed description of all functions that may be required to perform the job satisfactorily.
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