ENGINEERINGUK
Equity Private Markets Commercial Narrative Marketing - VP
ENGINEERINGUK, Long Island City, New York, United States, 11101
Equity Private Markets Commercial Narrative Marketing - VP
About this role
You can get further details about the nature of this opening, and what is expected from applicants, by reading the below.BlackRock is one of the largest investors in private markets in the world today. We are active in all asset classes. Our scale means we offer expertise and access unique to BlackRock, and you'll collaborate with investment and client teams across our firm. As part of a key growth engine for the firm, you'll be invited to continue building the platform that is crafting the future of Equity Private Markets ("EPM") investing and capital formation. BlackRock's EPM business includes private equity, secondaries and real estate equity.
BlackRock is seeking to hire a marketing professional to focus on developing and delivering the commercial narrative for EPM. The professional in this role will be first and foremost an excellent storyteller. The role is responsible for setting and driving marketing and communications strategy in conjunction with firm-wide marketing and communications teams and overseeing the development of the EPM brand, with the goal of positioning BlackRock as the #1 private equity partner in the industry. The team is accountable for strengthening EPM's positioning, enabling positive commercial outcomes and driving profitable growth for the firm.
This role will establish a new vision for marketing programs that promotes a cohesive platform, delivers fresh insights to clients, and reaches new audiences in innovative ways. Event strategy will be a key component of the role.Responsibilities:
Design and implement a best-in-class client and key internal BlackRock stakeholder communications strategy for the EPM business with the goal of building EPM's brand as a leading private markets provider.Collect and analyze marketing KPIs to improve overall program effectiveness, client satisfaction, lead generation and pipeline growth.Develop ideas and robust approaches for better understanding our clients' needs and how we most effectively communicate with them.Lead liaison between EPM and centralized marketing and communications teams.Collate all the investment and market insights from across EPM and other areas of the firm and elevate the key insights and messaging, which link to current market drivers.Creation of compelling written content in multiple formats such as social media, speeches, white papers, and internal communications.Develop consistent and compelling messaging which runs through all formats - event, conference, written, web, video and social.Identify path to come to market in new, more impactful ways utilizing digital technology, virtual and social media using innovative tools to capture mindshare.Coordination and leadership in developing interesting webcasts with investment professionals for existing and prospective clients.Drive a cohesive events and conference strategy that aligns to EPM's strategic growth priorities.Key involvement in the organization and execution of BlackRock hosted client events, including but not limited to annual general meetings (AGM).Lead cross-functionally to oversee seamless execution of large-scale, strategic event programs, including objective setting, experience design, agenda development, speaker prep, client messaging and communications, and measurement and follow-up.Oversee external sponsorship agreements in conjunction with firm-wide marketing functions with selected vendors, working across firmwide marketing teams in some cases to optimize ROI, and manage end-to-end brand experience including speaker/content selection and management, and thought leadership promotion.Develop marketing and communications best practices to institutionalize and scale processes across the business.Skills and Qualification:
A skilled storyteller in both verbal and written communications across a number of formats.Ability to sort through large amounts of information and synthesize key points, joining the dots and creating compelling, simple narratives which capture mind share.Experience running large scale events across cross-functional teams in multiple geographies.Can demonstrate an entrepreneurial spirit and a "yes, and" mindset.Successful track record of originating and building go-to-market programs that incorporate marketplace analysis, strategic and tactical business plans, understanding of client needs, and integrated marketing tactics.The ideal candidate will have in-depth knowledge of the Alternatives investment industry and of the markets.Comfortable operating within a matrix organizational structure and demonstrated ability to influence diverse and extended teams without direct reporting lines.Effectively manage industry and third-party relationships.For New York City only:
The salary range for this position is $137,500 - $194,000. Additionally, employees are eligible for an annual discretionary bonus, and benefits including healthcare, leave benefits, and retirement benefits.Our benefits:
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO).Our hybrid work model:
BlackRock's hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week.About BlackRock:
At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children's educations, buying homes and starting businesses.BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer.
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About this role
You can get further details about the nature of this opening, and what is expected from applicants, by reading the below.BlackRock is one of the largest investors in private markets in the world today. We are active in all asset classes. Our scale means we offer expertise and access unique to BlackRock, and you'll collaborate with investment and client teams across our firm. As part of a key growth engine for the firm, you'll be invited to continue building the platform that is crafting the future of Equity Private Markets ("EPM") investing and capital formation. BlackRock's EPM business includes private equity, secondaries and real estate equity.
BlackRock is seeking to hire a marketing professional to focus on developing and delivering the commercial narrative for EPM. The professional in this role will be first and foremost an excellent storyteller. The role is responsible for setting and driving marketing and communications strategy in conjunction with firm-wide marketing and communications teams and overseeing the development of the EPM brand, with the goal of positioning BlackRock as the #1 private equity partner in the industry. The team is accountable for strengthening EPM's positioning, enabling positive commercial outcomes and driving profitable growth for the firm.
This role will establish a new vision for marketing programs that promotes a cohesive platform, delivers fresh insights to clients, and reaches new audiences in innovative ways. Event strategy will be a key component of the role.Responsibilities:
Design and implement a best-in-class client and key internal BlackRock stakeholder communications strategy for the EPM business with the goal of building EPM's brand as a leading private markets provider.Collect and analyze marketing KPIs to improve overall program effectiveness, client satisfaction, lead generation and pipeline growth.Develop ideas and robust approaches for better understanding our clients' needs and how we most effectively communicate with them.Lead liaison between EPM and centralized marketing and communications teams.Collate all the investment and market insights from across EPM and other areas of the firm and elevate the key insights and messaging, which link to current market drivers.Creation of compelling written content in multiple formats such as social media, speeches, white papers, and internal communications.Develop consistent and compelling messaging which runs through all formats - event, conference, written, web, video and social.Identify path to come to market in new, more impactful ways utilizing digital technology, virtual and social media using innovative tools to capture mindshare.Coordination and leadership in developing interesting webcasts with investment professionals for existing and prospective clients.Drive a cohesive events and conference strategy that aligns to EPM's strategic growth priorities.Key involvement in the organization and execution of BlackRock hosted client events, including but not limited to annual general meetings (AGM).Lead cross-functionally to oversee seamless execution of large-scale, strategic event programs, including objective setting, experience design, agenda development, speaker prep, client messaging and communications, and measurement and follow-up.Oversee external sponsorship agreements in conjunction with firm-wide marketing functions with selected vendors, working across firmwide marketing teams in some cases to optimize ROI, and manage end-to-end brand experience including speaker/content selection and management, and thought leadership promotion.Develop marketing and communications best practices to institutionalize and scale processes across the business.Skills and Qualification:
A skilled storyteller in both verbal and written communications across a number of formats.Ability to sort through large amounts of information and synthesize key points, joining the dots and creating compelling, simple narratives which capture mind share.Experience running large scale events across cross-functional teams in multiple geographies.Can demonstrate an entrepreneurial spirit and a "yes, and" mindset.Successful track record of originating and building go-to-market programs that incorporate marketplace analysis, strategic and tactical business plans, understanding of client needs, and integrated marketing tactics.The ideal candidate will have in-depth knowledge of the Alternatives investment industry and of the markets.Comfortable operating within a matrix organizational structure and demonstrated ability to influence diverse and extended teams without direct reporting lines.Effectively manage industry and third-party relationships.For New York City only:
The salary range for this position is $137,500 - $194,000. Additionally, employees are eligible for an annual discretionary bonus, and benefits including healthcare, leave benefits, and retirement benefits.Our benefits:
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO).Our hybrid work model:
BlackRock's hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week.About BlackRock:
At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children's educations, buying homes and starting businesses.BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer.
#J-18808-Ljbffr