Ursa Major Skincare
Senior Manager of Lifecycle Marketing
Ursa Major Skincare, Waterbury, Vermont, us, 05676
Ursa Major is seeking a Senior Manager of Lifecycle Marketing to support our DTC channel. This person will design a holistic lifecycle marketing program to nurture customers through each stage of their journey with our brand. This role will work closely with our Senior Director of E-commerce to execute against our channel roadmap with the ultimate goal of driving customer retention, loyalty, and LTV. You will also collaborate closely with our creative and brand marketing teams to ensure a best-in-class brand experience at every customer touchpoint.
This role will require a deep understanding of user journeys, segmentation, and email/sms marketing. This person can leverage data and customer insights to develop and execute strategies that foster loyalty and drive the continued growth of our owned marketing channels.
The right person for this role will have a mix of outstanding communication, organizational, and problem-solving skills. The ideal candidate has experience in high-growth, entrepreneurial environments and can tackle the day-to-day details while also managing larger projects from start to finish. You will also be responsible for managing external partners and building strong relationships with internal stakeholders.
**This role is remote. We are headquartered in Vermont, with team members all over.
Requirements
Design and implement comprehensive lifecycle marketing strategies to nurture customers from prospects to loyal customersMap out our existing customer journeys and identify areas of opportunity; continuously refine as neededPlan, execute, and optimize multi-channel (email/sms) marketing campaigns and flows tailored to different customer segmentsAnalyze customer data to identify key segments; develop targeted and personalized messages to keep customers engagedDevelop and operationalize an A/B testing program across campaigns to continuously learn and optimizeMonitor and report on lifecycle marketing KPIs and performance; ensure email/sms channel KPIs meet benchmarks for engagement, deliverability, etc.Benchmark existing retention initiatives against competitors; evaluate the opportunity for Ursa Major loyalty programCollaborate with the customer experience, website, and paid marketing teams to improve and optimize the overall customer journeyStay informed about industry trends and best practices in lifecycle marketingManage direct report and external partner relationshipsAbout You
6+ years of experience in lifecycle / retention / email marketing, ideally at another DTC companyStrong understanding of customer journey mapping and segmentation strategiesDeep knowledge of email marketing platforms and email / SMS best practicesProficiency with flows and automationsExperience with subscription, referral and loyalty programsStrong analytical skills and experience with data analysis (GA, CRM Systems, BI tools)Proven ability to manage multiple projects simultaneously and meet deadlinesKeen eye for little detailsExcellent verbal and written communication skillsQuick problem solver; ability to remain calm in stressful situationsExperience with Wunderkind a bonusPassion for clean skincare and outdoor activities is a bonusBenefits
0-15% annual bonus based on individual and company performanceHealth care benefits (medical, vision, dental)Common share stock options401k with 4% match4 weeks vacation (20 days) + 2 "epic days" + work anniversary7 major federal holidays + 1 floating holidaySummer & Winter FridaysParental leave policy - 12 weeks paid time offRemote working plus up to $200/month for co-working space$2,000 for continuing education/year$150/year equipment stipendPaid volunteer time off (20 hours / year)Trips to Vermont / planned team eventsDonation match programIndustry discountsFree Ursa Major product
Our Mission
Our mission is to help people everywhere tap into the healing powers of nature, so that their skin and spirits can truly thrive-while raising the bar for what it means to be a responsible skincare company. We are a certified B corporation.
This role will require a deep understanding of user journeys, segmentation, and email/sms marketing. This person can leverage data and customer insights to develop and execute strategies that foster loyalty and drive the continued growth of our owned marketing channels.
The right person for this role will have a mix of outstanding communication, organizational, and problem-solving skills. The ideal candidate has experience in high-growth, entrepreneurial environments and can tackle the day-to-day details while also managing larger projects from start to finish. You will also be responsible for managing external partners and building strong relationships with internal stakeholders.
**This role is remote. We are headquartered in Vermont, with team members all over.
Requirements
Design and implement comprehensive lifecycle marketing strategies to nurture customers from prospects to loyal customersMap out our existing customer journeys and identify areas of opportunity; continuously refine as neededPlan, execute, and optimize multi-channel (email/sms) marketing campaigns and flows tailored to different customer segmentsAnalyze customer data to identify key segments; develop targeted and personalized messages to keep customers engagedDevelop and operationalize an A/B testing program across campaigns to continuously learn and optimizeMonitor and report on lifecycle marketing KPIs and performance; ensure email/sms channel KPIs meet benchmarks for engagement, deliverability, etc.Benchmark existing retention initiatives against competitors; evaluate the opportunity for Ursa Major loyalty programCollaborate with the customer experience, website, and paid marketing teams to improve and optimize the overall customer journeyStay informed about industry trends and best practices in lifecycle marketingManage direct report and external partner relationshipsAbout You
6+ years of experience in lifecycle / retention / email marketing, ideally at another DTC companyStrong understanding of customer journey mapping and segmentation strategiesDeep knowledge of email marketing platforms and email / SMS best practicesProficiency with flows and automationsExperience with subscription, referral and loyalty programsStrong analytical skills and experience with data analysis (GA, CRM Systems, BI tools)Proven ability to manage multiple projects simultaneously and meet deadlinesKeen eye for little detailsExcellent verbal and written communication skillsQuick problem solver; ability to remain calm in stressful situationsExperience with Wunderkind a bonusPassion for clean skincare and outdoor activities is a bonusBenefits
0-15% annual bonus based on individual and company performanceHealth care benefits (medical, vision, dental)Common share stock options401k with 4% match4 weeks vacation (20 days) + 2 "epic days" + work anniversary7 major federal holidays + 1 floating holidaySummer & Winter FridaysParental leave policy - 12 weeks paid time offRemote working plus up to $200/month for co-working space$2,000 for continuing education/year$150/year equipment stipendPaid volunteer time off (20 hours / year)Trips to Vermont / planned team eventsDonation match programIndustry discountsFree Ursa Major product
Our Mission
Our mission is to help people everywhere tap into the healing powers of nature, so that their skin and spirits can truly thrive-while raising the bar for what it means to be a responsible skincare company. We are a certified B corporation.