Digital Marketing Specialist

As the Digital Marketing Specialist, you will play a key role in developing and executing our online marketing strategy. You’ll be responsible for working alongside the Manager of Marketing to manage SEO, paid search, digital advertising, and website content to elevate our brand and engage with our target audience. The ideal candidate is innovative, detail-oriented, and has a strong understanding of digital marketing trends and best practices.Key Responsibilities:- SEO Management: Conduct keyword research, optimize website content, and monitor performance to improve organic search rankings and visibility.- Paid Search & Ads: Develop and manage paid advertising campaigns across platforms like Google Ads, Meta Ads, and others. Monitor performance and adjust strategies to maximize ROI.- Website Management: Ensure our website is up-to-date, user-friendly, and SEO-optimized. Make regular updates to content, product pages, and landing pages to drive conversions.- Content Creation: Collaborate with the team to create and optimize blog posts, web pages, and marketing materials that align with our branding and digital strategy.- Analytics & Reporting: Track and report on key metrics using tools like Google Analytics, providing insights and recommendations for improvement.- Market Research: Stay on top of digital marketing trends and industry developments to inform our strategy and maintain a competitive edge.Qualifications:- Bachelors degree in Marketing, Communications, Business, or a related field OR equivalent work experience.- Preferred 2+ years of experience in digital marketing, with a focus on SEO, Google Ads, and paid social media advertising.- Proficient with website management platforms (e.g., WordPress) and analytics tools (e.g., Google Analytics).- Strong written and verbal communication skills.- Ability to manage multiple projects and deadlines with a high level of attention to detail.- Proactive problem solver with a passion for learning and adapting to the latest marketing trends.What We Offer:- Competitive salary and benefits package.- A collaborative team environment with opportunities for professional growth and development.