Comcast Corporation
Marketing Manager
Comcast Corporation, Atlanta, Georgia, United States, 30383
Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
Job Summary
Responsible for the oversight and execution of the Big South Marketing Event Team, creating experiences that drive customer engagement and subscriber growth in the Region’s network expansion projects and hyper-competitive communities. Leads the strategy for sales events from initial concept based on community demographics to the final analysis on sales effectiveness. Works cross-collaboratively with other departments to plan for drive-to-event direct mail, press releases, and social media activations. Coordinates with field sales staff for event staffing and execution, and local technical staff for on-site connectivity activity. Serves as marketing contact for employees and outside vendors. Tracks event sales, community subscribers, analyzes results and draws conclusions about performance in order to recommend improvements to event marketing strategies and tactics. Manages team which may include exempt and non-exempt employees. Serves as subject matter expert and provides guidance to employees and other departments as required. Develops process and procedures to drive department efficiencies. Assists in development and meeting of, departmental budget.
Job Description
Core Responsibilities
Develop sales events that support our network expansion and hyper-competitive communities that appropriately target the different demographics of the community, and result in a strong return on investment and on-site sales.
Creation and implementation of processes and procedures to support our Event Sales Team with uniforms, event assets, marketing collateral and swag that keeps our team on brand and representing Xfinity and Comcast.
Creating new opportunities to support the Event Sales Team like online booking pages and strategies that drive growth for the Sales Team.
Work cross-departmentally to coordinate marketing materials that will drive event traffic in advance, including postcards and doortags, press releases, social media and more.
Create processes and procedures for big event assets, and coordinating with tech and fleet staff on any maintenance needed, and reporting and analyzing the sales effectiveness and ROI.
Tracks and manages event marketing expenses in order to ensure that they are within budget parameters.
Partner with counterparts across the company to develop share best-in-class event opportunities, ideas and execution strategies. Coordinate with partners to leverage HQ-funded assets and leverage HQ-funded event opportunities.
Develop and execute a sales events strategy that support our university, back-to-school focus that include Student-Focused MDU Sales Events and on-campus activations.
Gathers and communicates marketing campaign information and subscriber feedback in order to promote a common understanding of event marketing campaigns, changes and issues.
Creates reporting to measure success of marketing programs, in order to recommend improvements to event marketing strategies and tactics.
Assists with maintaining and improving ongoing marketing programs, analyses and reports.
Develops new ideas and communicates potential uses for event performance across the business.
Manages team which may include exempt and non-exempt employees.
Consistent exercise of independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
Other duties and responsibilities as assigned.
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Respect and promote inclusion & diversity.
Do what's right for each other, our customers, investors and our communities.
Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an EOE/Veterans/Disabled/LGBT employer.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Brand Marketing; Marketing; Marketing Programs; Event Marketing
Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/benefits) on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years
Job Family Group: Marketing
Job Summary
Responsible for the oversight and execution of the Big South Marketing Event Team, creating experiences that drive customer engagement and subscriber growth in the Region’s network expansion projects and hyper-competitive communities. Leads the strategy for sales events from initial concept based on community demographics to the final analysis on sales effectiveness. Works cross-collaboratively with other departments to plan for drive-to-event direct mail, press releases, and social media activations. Coordinates with field sales staff for event staffing and execution, and local technical staff for on-site connectivity activity. Serves as marketing contact for employees and outside vendors. Tracks event sales, community subscribers, analyzes results and draws conclusions about performance in order to recommend improvements to event marketing strategies and tactics. Manages team which may include exempt and non-exempt employees. Serves as subject matter expert and provides guidance to employees and other departments as required. Develops process and procedures to drive department efficiencies. Assists in development and meeting of, departmental budget.
Job Description
Core Responsibilities
Develop sales events that support our network expansion and hyper-competitive communities that appropriately target the different demographics of the community, and result in a strong return on investment and on-site sales.
Creation and implementation of processes and procedures to support our Event Sales Team with uniforms, event assets, marketing collateral and swag that keeps our team on brand and representing Xfinity and Comcast.
Creating new opportunities to support the Event Sales Team like online booking pages and strategies that drive growth for the Sales Team.
Work cross-departmentally to coordinate marketing materials that will drive event traffic in advance, including postcards and doortags, press releases, social media and more.
Create processes and procedures for big event assets, and coordinating with tech and fleet staff on any maintenance needed, and reporting and analyzing the sales effectiveness and ROI.
Tracks and manages event marketing expenses in order to ensure that they are within budget parameters.
Partner with counterparts across the company to develop share best-in-class event opportunities, ideas and execution strategies. Coordinate with partners to leverage HQ-funded assets and leverage HQ-funded event opportunities.
Develop and execute a sales events strategy that support our university, back-to-school focus that include Student-Focused MDU Sales Events and on-campus activations.
Gathers and communicates marketing campaign information and subscriber feedback in order to promote a common understanding of event marketing campaigns, changes and issues.
Creates reporting to measure success of marketing programs, in order to recommend improvements to event marketing strategies and tactics.
Assists with maintaining and improving ongoing marketing programs, analyses and reports.
Develops new ideas and communicates potential uses for event performance across the business.
Manages team which may include exempt and non-exempt employees.
Consistent exercise of independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
Other duties and responsibilities as assigned.
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Respect and promote inclusion & diversity.
Do what's right for each other, our customers, investors and our communities.
Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an EOE/Veterans/Disabled/LGBT employer.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Brand Marketing; Marketing; Marketing Programs; Event Marketing
Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/benefits) on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years
Job Family Group: Marketing