Digital Marketing Specialist

Position Information Working Title Digital Marketing Specialist Department University Television-0912 Requisition Number S_240989 Posting Open Date 09/27/2024 Application Review Date: (To ensure consideration, please submit all application materials before review date) 10/11/2024 Posting Close Date Open Until Filled Yes Description of Work Nebraska Public Media is looking for a highly skilled professional to join our Communications team at Nebraska's PBS and NPR Stations. The person in this position will help our organization reach specific audiences on various digital platforms. They will need to analyze audience and campaign data to refine and improve digital marketing efforts in promoting projects and programs, including feasibility studies for digital platforms that may help us reach new audiences. The candidate will use great communications and analytic skills to generate reports to evaluate and share insights. Will work independently and alongside our team to brainstorm inventive ways to promote our station and all that it offers. The candidate will utilize their eye for visual design, especially when it comes to digital advertising, to understand what is effective on various platforms as they coordinate with our Graphics team. The candidate will use creative digital marketing strategies including paid search and search engine optimization ( SEO ).The University of Nebraska-Lincoln seeks to attract and retain a high performing and diverse workforce in which employees' differences are respected and valued to better meet the varying needs of the diverse populations we serve. The university fosters a diverse and inclusive work environment that promotes collaboration so that all individuals are able to participate and contribute to their full potential. As an EO/AA employer, the University of Nebraska considers qualified applicants for employment without regard to race, color, ethnicity, national origin, sex, pregnancy, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, marital status, and/or political affiliation. See https://www.unl.edu/equity/notice-nondiscrimination. Minimum Required Qualifications Bachelor's degree in communications, marketing, public relations, or advertising and one year of experience in communications, marketing, public relations and/or advertising; equivalent education/experience considered. Excellent writing, editing, and data analysis skills. Proficiency with Google Ads and Google Analytics. Knowledge of SEO and retargeting. Strong organizational, planning and time management skills and techniques. Preferred Qualifications Three years of experience in communications, marketing, public relations and/or advertising. Knowledge of media industry. Relationship-based service/marketing experience. Proficiency with social media business tools. Experience with the Google for Nonprofits program. Familiarity with content management systems, Google Search Console, paid search, and email marketing. Pre-Placement Driving Record Review Required No Physical Required No Commercial Driver's License (CDL) required. Subject to DOT approved pre-employment & random testing for alcohol and controlled substances. No Criminal History Background Check Required Yes Posted Salary $50,311/yr. minimum How to Apply Click on "Apply for this Job". You will then either create an application or edit your current application that is on file. You will be required to attach your cover letter, resume, and list of references as three (3) separate documents in MS Word or PDF format. For questions or accommodations related to this position contact Nebraska Public Media Human Resourceshumanresources@nebraskapublicmedia.org Job Category (old) Managerial/Professional Job Type Full-Time Alternate Work Schedule (if other than 8-5) Work Location (City, State) Lincoln, NE Position funded by grant or other form of temporary funding? No If Temporary, indicate end date Planned Hire Date: Appointment End Date Supplemental Questions Required fields are indicated with an asterisk (*). Required Documents Required Documents Resume Cover Letter List of References Optional Documents