Sambazon
Sr. Manager of Lifecycle Marketing
Sambazon, San Clemente, California, us, 92674
Position Overview:
This role is responsible for developing and executing marketing strategies that maximize consumer engagement, satisfaction, and revenue throughout the entire consumer journey. The position requires a strong understanding of consumer behavior, as well as the ability to leverage marketing automation tools to create personalized experiences at scale.
The position will serve a crucial role in designing an integrated strategy for Lifecycle Management Channels (Email, SMS, Loyalty Program). This is a critical omni-channel role that requires a non-traditional, but equally effective approach to deploying social media and digital channels to reach consumers, engage the brand in culture and drive consumer behavior and preferences across all business channels.
This role is also responsible for helping build our Consumer Response strategy across owned & shared platforms and managing consumer response partners and platforms.
The position will be a temporary role initially with the possibility to move into a full-time hire. It is a hybrid role based out of our San Clemente office.
Essential Duties and Responsibilities:
Email & SMS MarketingDevelop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages.Develop and execute SMS campaigns to engage customers across multiple channels.Monitor and analyze campaign performance to optimize results and ROI.Collaborate with cross-functional teams, including product, creative, and web, to develop and execute integrated marketing campaigns.Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.Customer Loyalty & Rewards Program Management
Drive and execute the strategy for continuing to develop our loyalty & rewards program.Manage SAMBAZON's Loyalty & Rewards program, running associated campaigns, and interacting with our customers.Consumer Response & Support
Lead all aspects of the monitoring and evaluation of comments, ratings and reviews, measure activity and analyze traffic patterns, activity levels and how well social media messages are received.Provide feedback to brand team and marketing leadership and make recommendations for improvements.Oversee consumer response program ensuring all inbound queries and reviews are centrally managed, organized and responded or escalated in a timely manner to the relevant parties.Report on consumer satisfaction score.Education and Experience:
Bachelor's degree in marketing, communications or journalism.5+ years of experience in lifecycle marketing or related field.Demonstrated experience with:
Customer Support Tools (Zendesk) & Service Providers (Talent Pop)Email: Major email service providers and major analytics tools. Experience with HTML and CSS for email designLoyalty Program Management. Experience working with Annex Cloud a plus.Using a Customer Data Platform, like KlaviyoSMS Marketing & associated toolsASANA or similar project management tools
Strong understanding of customer behavior and segmentation.Strong analytical skills and ability to use data to inform decisions.Self-starter with creative problem-solving skills, strong collaboration and project management skills, and possess a strong willingness to innovate.
This role is responsible for developing and executing marketing strategies that maximize consumer engagement, satisfaction, and revenue throughout the entire consumer journey. The position requires a strong understanding of consumer behavior, as well as the ability to leverage marketing automation tools to create personalized experiences at scale.
The position will serve a crucial role in designing an integrated strategy for Lifecycle Management Channels (Email, SMS, Loyalty Program). This is a critical omni-channel role that requires a non-traditional, but equally effective approach to deploying social media and digital channels to reach consumers, engage the brand in culture and drive consumer behavior and preferences across all business channels.
This role is also responsible for helping build our Consumer Response strategy across owned & shared platforms and managing consumer response partners and platforms.
The position will be a temporary role initially with the possibility to move into a full-time hire. It is a hybrid role based out of our San Clemente office.
Essential Duties and Responsibilities:
Email & SMS MarketingDevelop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages.Develop and execute SMS campaigns to engage customers across multiple channels.Monitor and analyze campaign performance to optimize results and ROI.Collaborate with cross-functional teams, including product, creative, and web, to develop and execute integrated marketing campaigns.Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.Customer Loyalty & Rewards Program Management
Drive and execute the strategy for continuing to develop our loyalty & rewards program.Manage SAMBAZON's Loyalty & Rewards program, running associated campaigns, and interacting with our customers.Consumer Response & Support
Lead all aspects of the monitoring and evaluation of comments, ratings and reviews, measure activity and analyze traffic patterns, activity levels and how well social media messages are received.Provide feedback to brand team and marketing leadership and make recommendations for improvements.Oversee consumer response program ensuring all inbound queries and reviews are centrally managed, organized and responded or escalated in a timely manner to the relevant parties.Report on consumer satisfaction score.Education and Experience:
Bachelor's degree in marketing, communications or journalism.5+ years of experience in lifecycle marketing or related field.Demonstrated experience with:
Customer Support Tools (Zendesk) & Service Providers (Talent Pop)Email: Major email service providers and major analytics tools. Experience with HTML and CSS for email designLoyalty Program Management. Experience working with Annex Cloud a plus.Using a Customer Data Platform, like KlaviyoSMS Marketing & associated toolsASANA or similar project management tools
Strong understanding of customer behavior and segmentation.Strong analytical skills and ability to use data to inform decisions.Self-starter with creative problem-solving skills, strong collaboration and project management skills, and possess a strong willingness to innovate.