AbbVie
Marketing Manager I/II, HCP - Migraine
AbbVie, Florham Park, New Jersey, us, 07932
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.
Job Description
Marketing Manager I/II – HCP Marketing, U.S. Migraine
The Marketing Manager, HCP reports to the Director, HCP Marketing, U.S. Migraine. This person will assist with the creation of non-personal promotional materials and execution of the non-personal media strategy, and help develop HCP marketing materials. The Marketing Manager will have a critical role developing materials and programs for the brand in partnership with multiple cross-functional stakeholders, serving as the source of brand knowledge and delivery excellence. This individual will be a strategic partner to our digital lab and media partners to establish highly effective materials and communications to HCPs. As a prominent member of the UBRELVY Marketing Team, this person must demonstrate strong competency in communication, strategic thinking and analytical skills to successfully execute against the brand’s strategic plans. Strong collaboration with the Integrated Brand Team and Sales Leadership Teams is essential in this role.
Key Job Responsibilities
Develop HCP marketing materials that pull through the brand strategy, including digital and non-personal assets, leave behinds and digital selling tools
Strategic lead for the non-personal and HCP media strategy, helping to identify new opportunities to reach more customers efficiently
Partner with medical, legal, and regulatory teams to review and approve promotional materials
Partner with MABI to gain insights and deep understanding of our customers
Support and participate in business and marketing plans development
Develop robust working relationships with key customers (both internal and external) through exceptional communication and partnership practices
Bring innovative opportunities to differentiate brand and education providers
Collaborate and communicate with multiple agencies and external vendors to plan for, prioritize, and execute brand tactics
Operate in compliance with all AbbVie internal policies (ethics, environmental health and safety, financial, human resources, and general business policies) and applicable external regulatory requirements
Qualifications
BA/BS required; MBA preferred
Minimum 5 years of pharmaceutical industry experience required, sales or marketing experience preferred
At least 1–2 years product management experience in direct-to-physician marketing preferred
Strong communication skills, both oral and written, with the ability to make effective presentations to internal and external customers, sales teams, and senior management
Ability to work across multiple stakeholders
Strong creative and conceptual thinking skills
Strong interpersonal skills
Financial/budgetary experience
This role can be hired as a Grade 18 or 19; candidate experience will determine grade.
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
This job is eligible to participate in our long-term incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
Salary: $117,500 - $223,500
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.
Job Description
Marketing Manager I/II – HCP Marketing, U.S. Migraine
The Marketing Manager, HCP reports to the Director, HCP Marketing, U.S. Migraine. This person will assist with the creation of non-personal promotional materials and execution of the non-personal media strategy, and help develop HCP marketing materials. The Marketing Manager will have a critical role developing materials and programs for the brand in partnership with multiple cross-functional stakeholders, serving as the source of brand knowledge and delivery excellence. This individual will be a strategic partner to our digital lab and media partners to establish highly effective materials and communications to HCPs. As a prominent member of the UBRELVY Marketing Team, this person must demonstrate strong competency in communication, strategic thinking and analytical skills to successfully execute against the brand’s strategic plans. Strong collaboration with the Integrated Brand Team and Sales Leadership Teams is essential in this role.
Key Job Responsibilities
Develop HCP marketing materials that pull through the brand strategy, including digital and non-personal assets, leave behinds and digital selling tools
Strategic lead for the non-personal and HCP media strategy, helping to identify new opportunities to reach more customers efficiently
Partner with medical, legal, and regulatory teams to review and approve promotional materials
Partner with MABI to gain insights and deep understanding of our customers
Support and participate in business and marketing plans development
Develop robust working relationships with key customers (both internal and external) through exceptional communication and partnership practices
Bring innovative opportunities to differentiate brand and education providers
Collaborate and communicate with multiple agencies and external vendors to plan for, prioritize, and execute brand tactics
Operate in compliance with all AbbVie internal policies (ethics, environmental health and safety, financial, human resources, and general business policies) and applicable external regulatory requirements
Qualifications
BA/BS required; MBA preferred
Minimum 5 years of pharmaceutical industry experience required, sales or marketing experience preferred
At least 1–2 years product management experience in direct-to-physician marketing preferred
Strong communication skills, both oral and written, with the ability to make effective presentations to internal and external customers, sales teams, and senior management
Ability to work across multiple stakeholders
Strong creative and conceptual thinking skills
Strong interpersonal skills
Financial/budgetary experience
This role can be hired as a Grade 18 or 19; candidate experience will determine grade.
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
This job is eligible to participate in our long-term incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
Salary: $117,500 - $223,500