University of North Carolina
Associate Director of Marketing & Analytics
University of North Carolina, Wilmington, North Carolina, United States, 28412
Posting Information
Posting Information
DepartmentSA University Career Services-643001
Career AreaPublic Relations/Communications/Marketing
Posting Open Date09/27/2024
Application Deadline10/19/2024
Open Until FilledNo
Position TypePermanent Staff (EHRA NF)
Working TitleAssociate Director of Marketing & Analytics
Appointment TypeEHRA Non-Faculty
Position Number20067339
Vacancy IDNF0008535
Full Time/Part TimeFull-Time Permanent
FTE1
Hours per week40
Position LocationNorth Carolina, US
Hiring Range$54,300 - $80,000
Proposed Start Date12/09/2024
Position Information
Be a Tar Heel!
A global higher education leader in innovative teaching, research and public service, the
University of North Carolina at Chapel Hill
consistently ranks as
one of the nation's top public universities . Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn.
One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.
University employees can choose from a wide range of
professional training opportunities
for career growth, skill development and lifelong learning and enjoy
exclusive perks
for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a
comprehensive benefits package , paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.
Primary Purpose of Organizational Unit
University Career Services (UCS) provides personalized and innovative career education to empower student success and transformation. Our vision is for all UNC-Chapel Hill students to create lives of purpose and prosperity in alignment with their personal goals. Our services include individual career advising, internship and employment search assistance, workshops on career readiness, on-campus interviewing, graduate school preparation, internship and job listings, and occupational information.
Position Summary
A Sign-On Bonus of $7,500 is available for the successful applicant to be paid in the first month on university payroll. This EHRA Sign-On Bonus (including eligibility criteria) is subject to pertinent university and UNC system policies:
https://policies.unc.edu/TDClient/2833/Portal/KB/ArticleDet?ID=131785
This position may be eligible for a hybrid work arrangement that may include a partially remote work location, consistent with System Office policy. UNC Chapel Hill employees are generally required to reside within a reasonable commuting distance of their assigned duty station.
Under the direction of the Assistant Vice Chancellor of Career Development, the Associate Director of Marketing and Analytics plays a critical role in developing and executing marketing strategies to enhance the visibility and impact of career development at UNC-Chapel Hill. This role oversees data-informed marketing initiatives, manages a team, and works collaboratively with the University's schools, departments, alumni and external partners to support student success and engagement, career development, and employment outcomes.
The Associate Director serves as a University-wide expert on career-related customer persona and segmentation, leads and executes a robust student and employer marketing plan, and translates career data into storytelling. These efforts should increase student and employer engagement, advance Carolina's enduring brand, and establish a clear value proposition for career development. To ensure consistency with the broader branding and marketing efforts, this role will have a dotted line reporting relationship to the Executive Director of Communications and Special Projects for Student Affairs.
Minimum Education and Experience Requirements
Relevant post-Baccalaureate degree required (or foreign degree equivalent); for candidates demonstrating comparable independent educational or instructional activities associated with the delivery and/or management of student support functions, will accept a relevant Bachelor's degree (or foreign degree equivalent) and at least 1 year of relevant experience in substitution.
Required Qualifications, Competencies, and Experience
* Proven experience in marketing analytics and data-informed decision making.* Strong understanding and application of digital marketing channels and strategies.* Experience with customer personas, segmentations, and marketing plans.* Demonstrated experience in storytelling and working with communications professionals.* Analytical mind and problem solver with ability to think strategically.* Strong project management skills and attention to detail.* Demonstrated leadership in building relationships and networks.* Knowledge of and experience with program assessment.* Demonstrated commitment to the highest ethical standards of professional practice and integrity.* Ability to collaborate and foster a spirit of engagement.* Exceptional communication, negotiation, and interpersonal skills in a collaborative, multi-disciplinary environment.* Understanding of diversity issues in the delivery of programs and services* Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics, etc.).* Demonstrated ability to work cooperatively with campus leaders, faculty, staff, and students across a variety of units and divisions.* Ability to manage multiple projects and priorities at once.* Demonstrated ability to use discretion and professional judgement.* Working knowledge of office related computer applications (ex. Word, Excel, Teams, etc.).
Preferred Qualifications, Competencies, and Experience
* Master's degree in marketing, business administration, or a related field.* Five (5) years of job-related experience in marketing, with at least three years in a leadership role, preferably within higher education or career services.* Three (3) years of supervisory experience of professional staff.* Experience in marketing within career services or higher education context.* Knowledge of content management systems (CMS) and marketing automation platforms.* Experience leading change and innovation, resulting in a high level of performance outcomes.* Expertise and understanding of emerging trends and innovations within the field of marketing.* Strong ability to collaborate with multiple and diverse constituents to accomplish goals.* Budget management skills.* Working knowledge of online recruiting systems (e.g., Handshake, Symplicity, etc.).* Familiarity with data privacy regulations.* Advanced skills in program management and administration.* Advanced skills in leadership, organization, relationship development, communication, strategic planning, marketing/promotion, public speaking, and administration.
Special Physical/Mental Requirements
Campus Security Authority Responsibilities
This position is designated as a Campus Security Authority in accordance with the Clery Act. This position will be required to report Clery crimes to the Clery Compliance Manager and complete annual training about reporting responsibilities.
Special Instructions
Application materials must include cover letter, resume, and 3-5 professional references.
Quick Linkhttps://unc.peopleadmin.com/postings/288867
Posting Contact Information
Department Contact Name and TitleAngel Miller, Executive Assistant
Department Contact Telephone or Emailangel.miller@unc.edu
Office of Human Resources Contact Information
If you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at (919) 843-2300 or send an email to employment@unc.eduPlease note: The Office of Human Resources will not be able to provide specific updates regarding position or application status.
Equal Opportunity Employer Statement
The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or status as a protected veteran.
Posting Information
DepartmentSA University Career Services-643001
Career AreaPublic Relations/Communications/Marketing
Posting Open Date09/27/2024
Application Deadline10/19/2024
Open Until FilledNo
Position TypePermanent Staff (EHRA NF)
Working TitleAssociate Director of Marketing & Analytics
Appointment TypeEHRA Non-Faculty
Position Number20067339
Vacancy IDNF0008535
Full Time/Part TimeFull-Time Permanent
FTE1
Hours per week40
Position LocationNorth Carolina, US
Hiring Range$54,300 - $80,000
Proposed Start Date12/09/2024
Position Information
Be a Tar Heel!
A global higher education leader in innovative teaching, research and public service, the
University of North Carolina at Chapel Hill
consistently ranks as
one of the nation's top public universities . Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn.
One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.
University employees can choose from a wide range of
professional training opportunities
for career growth, skill development and lifelong learning and enjoy
exclusive perks
for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a
comprehensive benefits package , paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.
Primary Purpose of Organizational Unit
University Career Services (UCS) provides personalized and innovative career education to empower student success and transformation. Our vision is for all UNC-Chapel Hill students to create lives of purpose and prosperity in alignment with their personal goals. Our services include individual career advising, internship and employment search assistance, workshops on career readiness, on-campus interviewing, graduate school preparation, internship and job listings, and occupational information.
Position Summary
A Sign-On Bonus of $7,500 is available for the successful applicant to be paid in the first month on university payroll. This EHRA Sign-On Bonus (including eligibility criteria) is subject to pertinent university and UNC system policies:
https://policies.unc.edu/TDClient/2833/Portal/KB/ArticleDet?ID=131785
This position may be eligible for a hybrid work arrangement that may include a partially remote work location, consistent with System Office policy. UNC Chapel Hill employees are generally required to reside within a reasonable commuting distance of their assigned duty station.
Under the direction of the Assistant Vice Chancellor of Career Development, the Associate Director of Marketing and Analytics plays a critical role in developing and executing marketing strategies to enhance the visibility and impact of career development at UNC-Chapel Hill. This role oversees data-informed marketing initiatives, manages a team, and works collaboratively with the University's schools, departments, alumni and external partners to support student success and engagement, career development, and employment outcomes.
The Associate Director serves as a University-wide expert on career-related customer persona and segmentation, leads and executes a robust student and employer marketing plan, and translates career data into storytelling. These efforts should increase student and employer engagement, advance Carolina's enduring brand, and establish a clear value proposition for career development. To ensure consistency with the broader branding and marketing efforts, this role will have a dotted line reporting relationship to the Executive Director of Communications and Special Projects for Student Affairs.
Minimum Education and Experience Requirements
Relevant post-Baccalaureate degree required (or foreign degree equivalent); for candidates demonstrating comparable independent educational or instructional activities associated with the delivery and/or management of student support functions, will accept a relevant Bachelor's degree (or foreign degree equivalent) and at least 1 year of relevant experience in substitution.
Required Qualifications, Competencies, and Experience
* Proven experience in marketing analytics and data-informed decision making.* Strong understanding and application of digital marketing channels and strategies.* Experience with customer personas, segmentations, and marketing plans.* Demonstrated experience in storytelling and working with communications professionals.* Analytical mind and problem solver with ability to think strategically.* Strong project management skills and attention to detail.* Demonstrated leadership in building relationships and networks.* Knowledge of and experience with program assessment.* Demonstrated commitment to the highest ethical standards of professional practice and integrity.* Ability to collaborate and foster a spirit of engagement.* Exceptional communication, negotiation, and interpersonal skills in a collaborative, multi-disciplinary environment.* Understanding of diversity issues in the delivery of programs and services* Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics, etc.).* Demonstrated ability to work cooperatively with campus leaders, faculty, staff, and students across a variety of units and divisions.* Ability to manage multiple projects and priorities at once.* Demonstrated ability to use discretion and professional judgement.* Working knowledge of office related computer applications (ex. Word, Excel, Teams, etc.).
Preferred Qualifications, Competencies, and Experience
* Master's degree in marketing, business administration, or a related field.* Five (5) years of job-related experience in marketing, with at least three years in a leadership role, preferably within higher education or career services.* Three (3) years of supervisory experience of professional staff.* Experience in marketing within career services or higher education context.* Knowledge of content management systems (CMS) and marketing automation platforms.* Experience leading change and innovation, resulting in a high level of performance outcomes.* Expertise and understanding of emerging trends and innovations within the field of marketing.* Strong ability to collaborate with multiple and diverse constituents to accomplish goals.* Budget management skills.* Working knowledge of online recruiting systems (e.g., Handshake, Symplicity, etc.).* Familiarity with data privacy regulations.* Advanced skills in program management and administration.* Advanced skills in leadership, organization, relationship development, communication, strategic planning, marketing/promotion, public speaking, and administration.
Special Physical/Mental Requirements
Campus Security Authority Responsibilities
This position is designated as a Campus Security Authority in accordance with the Clery Act. This position will be required to report Clery crimes to the Clery Compliance Manager and complete annual training about reporting responsibilities.
Special Instructions
Application materials must include cover letter, resume, and 3-5 professional references.
Quick Linkhttps://unc.peopleadmin.com/postings/288867
Posting Contact Information
Department Contact Name and TitleAngel Miller, Executive Assistant
Department Contact Telephone or Emailangel.miller@unc.edu
Office of Human Resources Contact Information
If you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at (919) 843-2300 or send an email to employment@unc.eduPlease note: The Office of Human Resources will not be able to provide specific updates regarding position or application status.
Equal Opportunity Employer Statement
The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or status as a protected veteran.