Head of Marketing & Strategy-Consumer Packaging

RESPONSIBILITIES:

Drive and manage strategic steering on regional level, e.g. KSIs to contribute to market segment financial goals, regional market assessment.Partner with business and collaborate with senior management to drive regional assessment.Validate analysis of regional market size, competitor landscape and segmentation (across segments).Develop and oversee marketing initiatives to accomplish global financial goals.Lead, coach and develop global / regional (project) teams; partners with internal and external departments to effectively meet goals.Ensure continuous improvement initiatives globally / regionally to further develop the business.Analyze portfolio of market segments with customer penetration, market potential / share, profitability and competition.Develop and distribute communications content to support engagement strategies and product go-to-market plans.Support customer facing teams (e.g., coordinate input for value selling).Develop agile go-to-market strategies and plans for selected initiatives.Work with regions to adapt global plans and assets to develop innovative regional programs.Ensure strategic contribution to business cases and models regionally.Provide input for and contribute to sustainability agenda / strategy.Subsequent transition from Marketing Head into additionally covering Global Head Metal Packaging throughout 2025.Own and drive development and adaptation of dedicated global segment strategy.Facilitate exchange on and provide input for long-term technology development.Provide strategic input based on insights for segment-overarching innovation agenda.BACKGROUND PROFILE:

Bachelor's degree required; MBA preferred7-10 years of relevant work experienceCategory & Brand Strategy Market AnalysisExperience in Metal Packaging or related market segmentsCritical thinkingInnovationFinancial planning & budgetingSustainabilityBrand communicationBrand development & buildingTrade, Customer Knowledge