CleanFiber
Marketing Manager
CleanFiber, Buffalo, New York, United States, 14266
CleanFiber is seeking a Marketing Manager to build our marketing function from the ground up. As our first marketing hire, you will be instrumental in developing and executing the marketing strategy to drive brand awareness, lead generation, and market expansion. This is a unique opportunity for a driven marketing professional to shape the future of CleanFiber's marketing efforts in a high-growth environment.
Location: Remote (with occasional travel to headquarters and events)
Essential Duties and Responsibilities:
Develop and implement a strategic marketing plan to promote CleanFiber's products, driving awareness, customer acquisition, and market share growth.
Manage all digital marketing channels (website, SEO/SEM, social media, email marketing) and create high-quality content to engage target audiences.
Conduct market research to understand customer needs, competitive landscape, and industry trends to refine marketing strategies.
Collaborate with the sales team to create marketing collateral that supports lead generation and product education.
Organize and manage participation in industry events, trade shows, and webinars to boost CleanFiber's visibility in the marketplace.
Measure and report on marketing campaign performance, using data to drive continuous improvement.
Lead vendor relationships for outsourced marketing services, including creative, PR, and media buying, as needed.
The right candidate will bring experience in these areas:
Proven experience building and executing B2B marketing strategies from scratch.
Strong digital marketing expertise, including SEO/SEM, social media, and content marketing.
Demonstrated success in lead generation and managing marketing campaigns that deliver measurable ROI.
Experience working in the building materials, manufacturing, or sustainability sectors is a plus.
Familiarity with market research methodologies and competitive analysis.
Strong project management skills, with experience overseeing multiple vendors and partners.
We are seeking an individual with these personal attributes:
Entrepreneurial mindset, with a passion for building new initiatives and growing them into success stories.
Exceptional communication and interpersonal skills, with the ability to work collaboratively with cross functional teams.
Self-starter who is highly organized and able to thrive in a fast paced, high growth environment.
Customer focused with a strong ability to understand market needs and drive customer centric strategies.
Analytical and data driven, with the ability to make informed decisions based on marketing performance metrics.
A creative problem solver who is adaptable and open to change.
Qualifications:
Bachelor's degree in Marketing, Business, or a related field.
5+ years of marketing experience, with a focus on B2B industries, ideally in building materials, manufacturing, or sustainability sectors.
Compensation will be commensurate with experience
About CleanFiber:
CleanFiber makes high performance cellulose building insulation from recycled corrugated cardboard boxes, using a unique and patented process. CleanFiber's proven technology and accelerating business is poised to disrupt a fast-growing segment of the building insulation market, while rapidly building a highly-profitable business.
Cellulose insulation wins customers from fiberglass because of greater energy efficiency, and from foam because of its much lower price point. CleanFiber makes highly efficient cellulose insulation from recycled corrugated boxes, allowing us to challenge incumbent players who are reliant on diminishing supplies of recycled newsprint. With successful execution at our first facility, we believe we are well-positioned to rapidly seize market share on a national scale. We are a game changer!
What We Offer:
- Competitive salary and benefits package
- Opportunity to make a significant impact on the growth and success of CleanFiber
- A collaborative, innovative, and supportive work environment
- The chance to build something from the ground up with a company that values sustainability and long-term growth.
Join Us:
If you're passionate about marketing and excited about the opportunity to shape the direction of a company with a bold vision for the future, we want to hear from you! Apply today to become CleanFiber's Marketing Manager and help us revolutionize the insulation industry.
Location: Remote (with occasional travel to headquarters and events)
Essential Duties and Responsibilities:
Develop and implement a strategic marketing plan to promote CleanFiber's products, driving awareness, customer acquisition, and market share growth.
Manage all digital marketing channels (website, SEO/SEM, social media, email marketing) and create high-quality content to engage target audiences.
Conduct market research to understand customer needs, competitive landscape, and industry trends to refine marketing strategies.
Collaborate with the sales team to create marketing collateral that supports lead generation and product education.
Organize and manage participation in industry events, trade shows, and webinars to boost CleanFiber's visibility in the marketplace.
Measure and report on marketing campaign performance, using data to drive continuous improvement.
Lead vendor relationships for outsourced marketing services, including creative, PR, and media buying, as needed.
The right candidate will bring experience in these areas:
Proven experience building and executing B2B marketing strategies from scratch.
Strong digital marketing expertise, including SEO/SEM, social media, and content marketing.
Demonstrated success in lead generation and managing marketing campaigns that deliver measurable ROI.
Experience working in the building materials, manufacturing, or sustainability sectors is a plus.
Familiarity with market research methodologies and competitive analysis.
Strong project management skills, with experience overseeing multiple vendors and partners.
We are seeking an individual with these personal attributes:
Entrepreneurial mindset, with a passion for building new initiatives and growing them into success stories.
Exceptional communication and interpersonal skills, with the ability to work collaboratively with cross functional teams.
Self-starter who is highly organized and able to thrive in a fast paced, high growth environment.
Customer focused with a strong ability to understand market needs and drive customer centric strategies.
Analytical and data driven, with the ability to make informed decisions based on marketing performance metrics.
A creative problem solver who is adaptable and open to change.
Qualifications:
Bachelor's degree in Marketing, Business, or a related field.
5+ years of marketing experience, with a focus on B2B industries, ideally in building materials, manufacturing, or sustainability sectors.
Compensation will be commensurate with experience
About CleanFiber:
CleanFiber makes high performance cellulose building insulation from recycled corrugated cardboard boxes, using a unique and patented process. CleanFiber's proven technology and accelerating business is poised to disrupt a fast-growing segment of the building insulation market, while rapidly building a highly-profitable business.
Cellulose insulation wins customers from fiberglass because of greater energy efficiency, and from foam because of its much lower price point. CleanFiber makes highly efficient cellulose insulation from recycled corrugated boxes, allowing us to challenge incumbent players who are reliant on diminishing supplies of recycled newsprint. With successful execution at our first facility, we believe we are well-positioned to rapidly seize market share on a national scale. We are a game changer!
What We Offer:
- Competitive salary and benefits package
- Opportunity to make a significant impact on the growth and success of CleanFiber
- A collaborative, innovative, and supportive work environment
- The chance to build something from the ground up with a company that values sustainability and long-term growth.
Join Us:
If you're passionate about marketing and excited about the opportunity to shape the direction of a company with a bold vision for the future, we want to hear from you! Apply today to become CleanFiber's Marketing Manager and help us revolutionize the insulation industry.