Utility, Inc.
Marketing Manager
Utility, Inc., Decatur, Georgia, United States, 30089
About Us: #Utility is an innovative technology company that continually delivers groundbreaking digital systems for frontline professions that depend on speed, accuracy, easy-to-access data, and transparency in their work. Immerse yourself in our vibrant culture. At Utility Associates Inc., we foster a purpose-driven environment that values ethical practices and teamwork. We prioritize transparency and trust-building, creating a supportive atmosphere for growth and innovation. Our team wholeheartedly embraces diversity, promoting inclusive harmony. We highly value work-life balance and celebrate employees' contributions within a recognition-driven culture. Join us at # Utility Associates Inc. for a fulfilling experience where positive impact and collaboration shape a brighter future.
POSITION SUMMARY
The Marketing Manager will play a crucial role in supporting the overall marketing efforts of the companies in the Public Safety Brands organization. This position will be responsible for designing, planning, managing, and optimizing integrated marketing campaigns across multiple channels to generate a revenue pipeline. The position requires a strong background in marketing, demand generation, excellent analytical skills, attention to detail, and the ability to work in a fast-paced environment.
ESSENTIAL DUTIES AND RESPONSIBILITIES
The essential functions include, but are not limited to the following:
• Developing and executing integrated marketing plans, encompassing a mix of digital, traditional, and emerging marketing channels, ensuring consistency and alignment with our brand strategy. Ability to take charge of end-to-end execution, managing budgets, timelines, and resources effectively.
• Leverage the most suitable marketing channels to engage our target audience effectively. Use tactics that include social media, content marketing, email marketing, SEO, paid advertising, tradeshows, events, and more.
• Foster a collaborative environment, leveraging the expertise of team members to deliver integrated and impactful marketing initiatives, working closely with creative, copywriters, agencies, sales, and analysts to bring campaigns to life.
• Utilize data-driven insights to measure and analyze the effectiveness of marketing campaigns. Identify key performance indicators (KPIs) and metrics to evaluate success, providing actionable recommendations for optimization of future campaigns.
• Develop, maintain, and represent the marketing team to cross-functional groups including product management, sales, or client support. Ability to collaborate to create cohesive demand-generation efforts.
• Monitor industry trends and stay up-to-date on new technologies and techniques.
• Conduct market and client research to identify opportunities and challenges.
• Performs other related duties as assigned by management.
MINIMUM QUALIFICATIONS (KNOWLEDGE, SKILLS, AND ABILITIES)
• Bachelor's degree in Marketing or related field is required.
• 5+ years of experience in B2B demand generation experience in SaaS with a track record of successful integrated campaign development and execution that drives results is required. Public safety experience is a plus.
• Strong understanding of marketing principles, channels, and tactics, including digital marketing strategies, tradeshows, events, and advertising.
• Excellent project management skills, with the ability to manage multiple campaigns simultaneously, meet deadlines, and work within budget.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams and present ideas confidently.
• Analytical mindset with experience in data analysis and campaign performance tracking.
• Proficiency with marketing automation tools, CRM systems, and analytics platforms; HubSpot is a plus.
• Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm.
• Proven leadership and business acumen skills
• Superb attention to detail, strong planning and organization skills, and the ability to multi-task, prioritize, and deliver in a fast-paced, dynamic environment.
• Excellent work ethic and dependability.
• Aptitude to learn new technology and systems.
• Must be able to work both independently and in a team environment.
• Commitment to excellence and high standards.
• Client service-centric with a concern for quality and deadlines.
PHYSICAL DEMANDS AND WORK ENVIRONMENT
The physical demands described here must be met by an employee to perform the essential functions of this position successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions. This role requires the employee to have the ability to maintain a stationary and upright position regularly. Regular movement within the office is required to access file cabinets, office machinery, and other resources. This role involves the continuous operation of a computer and other office productivity machinery and tools, including a printer and computer. Regularly, the employee changes their body position to assist in moving objects or gaining access to items. The capacity to convey information and concepts effectively for mutual understanding must be possessed by the employee. They must also have the capability to share precise details during such interactions. Specific vision capabilities, particularly the ability to observe details at close range (within a few feet of the observer), are essential for performing tasks accurately. This role involves the occasional transportation of boxes weighing up to 30 pounds throughout the office to fulfill diverse demands.
NOTE
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and perform any other job-related duties requested by anyone authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an "at-will" relationship.
POSITION SUMMARY
The Marketing Manager will play a crucial role in supporting the overall marketing efforts of the companies in the Public Safety Brands organization. This position will be responsible for designing, planning, managing, and optimizing integrated marketing campaigns across multiple channels to generate a revenue pipeline. The position requires a strong background in marketing, demand generation, excellent analytical skills, attention to detail, and the ability to work in a fast-paced environment.
ESSENTIAL DUTIES AND RESPONSIBILITIES
The essential functions include, but are not limited to the following:
• Developing and executing integrated marketing plans, encompassing a mix of digital, traditional, and emerging marketing channels, ensuring consistency and alignment with our brand strategy. Ability to take charge of end-to-end execution, managing budgets, timelines, and resources effectively.
• Leverage the most suitable marketing channels to engage our target audience effectively. Use tactics that include social media, content marketing, email marketing, SEO, paid advertising, tradeshows, events, and more.
• Foster a collaborative environment, leveraging the expertise of team members to deliver integrated and impactful marketing initiatives, working closely with creative, copywriters, agencies, sales, and analysts to bring campaigns to life.
• Utilize data-driven insights to measure and analyze the effectiveness of marketing campaigns. Identify key performance indicators (KPIs) and metrics to evaluate success, providing actionable recommendations for optimization of future campaigns.
• Develop, maintain, and represent the marketing team to cross-functional groups including product management, sales, or client support. Ability to collaborate to create cohesive demand-generation efforts.
• Monitor industry trends and stay up-to-date on new technologies and techniques.
• Conduct market and client research to identify opportunities and challenges.
• Performs other related duties as assigned by management.
MINIMUM QUALIFICATIONS (KNOWLEDGE, SKILLS, AND ABILITIES)
• Bachelor's degree in Marketing or related field is required.
• 5+ years of experience in B2B demand generation experience in SaaS with a track record of successful integrated campaign development and execution that drives results is required. Public safety experience is a plus.
• Strong understanding of marketing principles, channels, and tactics, including digital marketing strategies, tradeshows, events, and advertising.
• Excellent project management skills, with the ability to manage multiple campaigns simultaneously, meet deadlines, and work within budget.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams and present ideas confidently.
• Analytical mindset with experience in data analysis and campaign performance tracking.
• Proficiency with marketing automation tools, CRM systems, and analytics platforms; HubSpot is a plus.
• Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm.
• Proven leadership and business acumen skills
• Superb attention to detail, strong planning and organization skills, and the ability to multi-task, prioritize, and deliver in a fast-paced, dynamic environment.
• Excellent work ethic and dependability.
• Aptitude to learn new technology and systems.
• Must be able to work both independently and in a team environment.
• Commitment to excellence and high standards.
• Client service-centric with a concern for quality and deadlines.
PHYSICAL DEMANDS AND WORK ENVIRONMENT
The physical demands described here must be met by an employee to perform the essential functions of this position successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions. This role requires the employee to have the ability to maintain a stationary and upright position regularly. Regular movement within the office is required to access file cabinets, office machinery, and other resources. This role involves the continuous operation of a computer and other office productivity machinery and tools, including a printer and computer. Regularly, the employee changes their body position to assist in moving objects or gaining access to items. The capacity to convey information and concepts effectively for mutual understanding must be possessed by the employee. They must also have the capability to share precise details during such interactions. Specific vision capabilities, particularly the ability to observe details at close range (within a few feet of the observer), are essential for performing tasks accurately. This role involves the occasional transportation of boxes weighing up to 30 pounds throughout the office to fulfill diverse demands.
NOTE
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and perform any other job-related duties requested by anyone authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an "at-will" relationship.