Goodwill of North Georgia
Digital Marketing Manager
Goodwill of North Georgia, Decatur, Georgia, United States, 30089
Description
Job Summary:
Responsible for developing, managing, and implementing digital marketing strategies to build customer relationships, engagement and promote the agency’s products and services to support overall goals.
Essential Functions:
Oversee management of all digital channels
Partner with marketing team members and key Goodwill of North GA stakeholders to ensure digital strategies and tactics align and support agency goals
Create, maintain, and implement digital content calendars; manage day to day messaging
Tell the Goodwill story through videos, photography and graphic design and help manage content needs across the marketing team and business units
Collaborate with marketing team and agency partners to create relevant content to help ensure integration across platforms
Support website development and design including updating content, managing creative assets, and site performance metrics.
Manage social media brand profiles and presence including additional channels that are deemed relevant
Oversee and manage the influencer program; coordinate regular engagements and promotions
Manage email program including development and implementation of strategy, creative and database management
Manage and improve SEO and SEM performance; oversee partners
Oversee and analyze agency’s online reputation through the management of listing and tools
Manage partner relationships, monitor, and track budgets
Manage and maintain marketing records, including marketing consent and release form
Regularly monitor and report on program performance analytics and create departmental dashboards; provide analysis and recommendations to marketing and key stakeholders
Comply with all Goodwill policies, Commission on Accreditation of Rehabilitation Facilities (CARF) standards and safety and security regulations
Other duties as assigned
Job Requirements and Qualifications:
A Bachelor’s Degree in journalism, public relations, marketing, or related field is required
Three or more (3+) years of marketing experience
Excellent written, oral, and interpersonal communication skills are required
Experience in creating diverse and engaging content, including both static images and video
Creative thinking and problem-solving abilities
Ability to stay up to date with industry trends and emerging technologies to keep our strategies current
Must be able to function independently in a fast-paced work setting
Functional knowledge of Microsoft Office including Word, Excel, and PowerPoint
Certifications in digital marketing are a plus (e.g., Google Analytics, HubSpot)
Maintain a good driving record, dependable transportation, and telephone communication devices
Working Environment Conditions/Requirements:
Ability to push, pull and lift up to 30 lbs. with or without accommodations to transport materials
Must be able to travel to all designated Goodwill locations to 20% to 25% of the time
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
Job Summary:
Responsible for developing, managing, and implementing digital marketing strategies to build customer relationships, engagement and promote the agency’s products and services to support overall goals.
Essential Functions:
Oversee management of all digital channels
Partner with marketing team members and key Goodwill of North GA stakeholders to ensure digital strategies and tactics align and support agency goals
Create, maintain, and implement digital content calendars; manage day to day messaging
Tell the Goodwill story through videos, photography and graphic design and help manage content needs across the marketing team and business units
Collaborate with marketing team and agency partners to create relevant content to help ensure integration across platforms
Support website development and design including updating content, managing creative assets, and site performance metrics.
Manage social media brand profiles and presence including additional channels that are deemed relevant
Oversee and manage the influencer program; coordinate regular engagements and promotions
Manage email program including development and implementation of strategy, creative and database management
Manage and improve SEO and SEM performance; oversee partners
Oversee and analyze agency’s online reputation through the management of listing and tools
Manage partner relationships, monitor, and track budgets
Manage and maintain marketing records, including marketing consent and release form
Regularly monitor and report on program performance analytics and create departmental dashboards; provide analysis and recommendations to marketing and key stakeholders
Comply with all Goodwill policies, Commission on Accreditation of Rehabilitation Facilities (CARF) standards and safety and security regulations
Other duties as assigned
Job Requirements and Qualifications:
A Bachelor’s Degree in journalism, public relations, marketing, or related field is required
Three or more (3+) years of marketing experience
Excellent written, oral, and interpersonal communication skills are required
Experience in creating diverse and engaging content, including both static images and video
Creative thinking and problem-solving abilities
Ability to stay up to date with industry trends and emerging technologies to keep our strategies current
Must be able to function independently in a fast-paced work setting
Functional knowledge of Microsoft Office including Word, Excel, and PowerPoint
Certifications in digital marketing are a plus (e.g., Google Analytics, HubSpot)
Maintain a good driving record, dependable transportation, and telephone communication devices
Working Environment Conditions/Requirements:
Ability to push, pull and lift up to 30 lbs. with or without accommodations to transport materials
Must be able to travel to all designated Goodwill locations to 20% to 25% of the time
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)