Amazon.com Services LLC
Senior Media Manager, Prime Video
Amazon.com Services LLC, Culver City, California, United States, 90232
Minimum Qualifications:
Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.
6+ years of professional non-internship marketing experience
Experience building, executing and scaling cross-functional marketing programs
Experience using data and metrics to drive improvements
Experience communicating results to senior leadership
Experience prioritizing competing priorities in a complex, fast-paced environment
Prime Video (PV) brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a one-stop hub for distinctive, critically-acclaimed and award-winning original programming including TV series such as The Boys, The Marvelous Mrs. Maisel and Jack Ryan and movies like Air, Coming 2 America, The Idea of You, and Road House, but we offer a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom.
The Senior Media Manager leads integrated media strategy, planning, and buying for Prime Video Brand and Live Sports. They obsess over the customer and bring deep expertise in developing audience-led media strategies and translating these into actionable plans, anchored in a deep understanding of the media landscape. Responsibilities include touchpoint mix identification to deliver intended audience reach, tactical partner and placement selection to align with creative messaging strategy, and adjustments for the duration of the campaign to deliver against intended objectives and key performance indicators.
The successful Senior Media Manager is a blended balance of media strategist, project manager, relationship builder, and analyst. They are comfortable working autonomously, yet effective at partnering cross-functionally with internal and external stakeholders across PVUS marketing, sports marketing, creative production, finance, international and other Amazon marketing teams to develop audience engagement strategies.
Key Job Responsibilities:
Act as a strategic partner between creative marketing and agencies to develop creative, effective and holistic media strategies for our marketing campaigns grounded in audience insights.
Develop a data-informed perspective on audience opportunity and prioritization for media, gaining alignment with internal teams.
Lead planning on assigned brand campaigns, including HVEs (High Velocity Events) such as Prime Day.
Lead planning on assigned live sports campaigns, driving tune-in.
Set campaign media goals and KPIs and devise strategies to achieve and measure them.
Contribute to Go to Market Plan narratives that outline audience-led media strategies and present clear and concise recommendations to senior marketing and business leaders.
Manage budgets and timelines for media campaigns.
Prepare forecasts and performance reports that monitor key media metrics, quality, and campaign performance.
Interface directly with media partners to develop new programs and foster relationships.
Seek and evaluate strategic media opportunities and serve as a thought-leader on new and innovative ways to reach and connect with our customers.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Los Angeles County applicants:
Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.
This position will remain posted until filled. Applicants should apply via our internal or external career site.
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Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.
6+ years of professional non-internship marketing experience
Experience building, executing and scaling cross-functional marketing programs
Experience using data and metrics to drive improvements
Experience communicating results to senior leadership
Experience prioritizing competing priorities in a complex, fast-paced environment
Prime Video (PV) brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a one-stop hub for distinctive, critically-acclaimed and award-winning original programming including TV series such as The Boys, The Marvelous Mrs. Maisel and Jack Ryan and movies like Air, Coming 2 America, The Idea of You, and Road House, but we offer a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom.
The Senior Media Manager leads integrated media strategy, planning, and buying for Prime Video Brand and Live Sports. They obsess over the customer and bring deep expertise in developing audience-led media strategies and translating these into actionable plans, anchored in a deep understanding of the media landscape. Responsibilities include touchpoint mix identification to deliver intended audience reach, tactical partner and placement selection to align with creative messaging strategy, and adjustments for the duration of the campaign to deliver against intended objectives and key performance indicators.
The successful Senior Media Manager is a blended balance of media strategist, project manager, relationship builder, and analyst. They are comfortable working autonomously, yet effective at partnering cross-functionally with internal and external stakeholders across PVUS marketing, sports marketing, creative production, finance, international and other Amazon marketing teams to develop audience engagement strategies.
Key Job Responsibilities:
Act as a strategic partner between creative marketing and agencies to develop creative, effective and holistic media strategies for our marketing campaigns grounded in audience insights.
Develop a data-informed perspective on audience opportunity and prioritization for media, gaining alignment with internal teams.
Lead planning on assigned brand campaigns, including HVEs (High Velocity Events) such as Prime Day.
Lead planning on assigned live sports campaigns, driving tune-in.
Set campaign media goals and KPIs and devise strategies to achieve and measure them.
Contribute to Go to Market Plan narratives that outline audience-led media strategies and present clear and concise recommendations to senior marketing and business leaders.
Manage budgets and timelines for media campaigns.
Prepare forecasts and performance reports that monitor key media metrics, quality, and campaign performance.
Interface directly with media partners to develop new programs and foster relationships.
Seek and evaluate strategic media opportunities and serve as a thought-leader on new and innovative ways to reach and connect with our customers.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Los Angeles County applicants:
Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.
This position will remain posted until filled. Applicants should apply via our internal or external career site.
#J-18808-Ljbffr