Amazon
Senior Media Manager, Prime Video
Amazon, Seattle, Washington, us, 98127
Job ID: 2801581 | Amazon.com Services LLC
The information below covers the role requirements, expected candidate experience, and accompanying qualifications.Prime Video (PV) brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a one-stop hub for distinctive, critically-acclaimed and award-winning original programming including TV series such as The Boys, The Marvelous Mrs. Maisel and Jack Ryan and movies like Air, Coming 2 America, The Idea of You, and Road House, but we offer a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. Underlying this experience is a supply chain that upholds our business, brand and customer strategies and helps us reach customers at the right place at the right time, across all devices.The Senior Media Manager leads integrated media strategy, planning, and buying for Prime Video Brand and Live Sports. They obsess over the customer and bring deep expertise in developing audience-led media strategies and translating these into actionable plans, anchored in a deep understanding of the media landscape. Responsibilities include touchpoint mix identification to deliver intended audience reach, tactical partner and placement selection to align with creative messaging strategy, and adjustments for the duration of the campaign to deliver against intended objectives and key performance indicators. They are responsible for managing media agencies and other partners in order to achieve our marketing and media objectives. They work across a variety of teams to establish and implement media best practices, create rigorous analytical processes and produce cost-effective, breakthrough advertising.The successful Senior Media Manager is a blended balance of media strategist, project manager, relationship builder, and analyst. They are comfortable working autonomously, yet effective at partnering cross-functionally with internal and external stakeholders across PVUS marketing, sports marketing, creative production, finance, international and other Amazon marketing teams to develop audience engagement strategies. They invent and simplify, creating mechanisms to surface and triangulate data-driven insights across the lifecycle of the campaign to drive clarity of focus, ensuring team and financial resources are optimized in tandem with business objectives. They are passionate and knowledgeable about the entertainment industry with superior written and verbal communication skills.Key job responsibilities
Act as a strategic partner between creative marketing and agencies to develop creative, effective and holistic media strategies for our marketing campaigns grounded in audience insights.Develop a data-informed perspective on audience opportunity and prioritization for media, gaining alignment with internal teams.Lead planning on assigned brand campaigns, including HVEs (High Velocity Events) such as Prime Day.Lead planning on assigned live sports campaigns, driving tune-in.Set campaign media goals and KPIs and devise strategies to achieve and measure them. Responsible for adapting and adjusting strategies and plans based on evolving developments and changing conditions.Contribute to Go to Market Plan narratives that outline audience-led media strategies and present clear and concise recommendations to senior marketing and business leaders.Develop test and learn scenarios to continue to innovate and accelerate media performance.Manage budgets and timelines for media campaigns.Prepare forecasts and performance reports that monitor key media metrics, quality, and campaign performance.Oversee pre-launch and post-buy performance audits and optimization efforts to ensure the integrity and efficiency of the media plans.Interface directly with media partners to develop new programs and foster relationships.Seek and evaluate strategic media opportunities and serve as a thought-leader on new and innovative ways to reach and connect with our customers.BASIC QUALIFICATIONS
6+ years of professional non-internship marketing experienceExperience building, executing and scaling cross-functional marketing programsExperience using data and metrics to drive improvementsExperience communicating results to senior leadershipExperience prioritizing competing priorities in a complex, fast-paced environmentPREFERRED QUALIFICATIONS
8+ years of professional non-internship marketing experienceAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
#J-18808-Ljbffr
The information below covers the role requirements, expected candidate experience, and accompanying qualifications.Prime Video (PV) brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a one-stop hub for distinctive, critically-acclaimed and award-winning original programming including TV series such as The Boys, The Marvelous Mrs. Maisel and Jack Ryan and movies like Air, Coming 2 America, The Idea of You, and Road House, but we offer a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. Underlying this experience is a supply chain that upholds our business, brand and customer strategies and helps us reach customers at the right place at the right time, across all devices.The Senior Media Manager leads integrated media strategy, planning, and buying for Prime Video Brand and Live Sports. They obsess over the customer and bring deep expertise in developing audience-led media strategies and translating these into actionable plans, anchored in a deep understanding of the media landscape. Responsibilities include touchpoint mix identification to deliver intended audience reach, tactical partner and placement selection to align with creative messaging strategy, and adjustments for the duration of the campaign to deliver against intended objectives and key performance indicators. They are responsible for managing media agencies and other partners in order to achieve our marketing and media objectives. They work across a variety of teams to establish and implement media best practices, create rigorous analytical processes and produce cost-effective, breakthrough advertising.The successful Senior Media Manager is a blended balance of media strategist, project manager, relationship builder, and analyst. They are comfortable working autonomously, yet effective at partnering cross-functionally with internal and external stakeholders across PVUS marketing, sports marketing, creative production, finance, international and other Amazon marketing teams to develop audience engagement strategies. They invent and simplify, creating mechanisms to surface and triangulate data-driven insights across the lifecycle of the campaign to drive clarity of focus, ensuring team and financial resources are optimized in tandem with business objectives. They are passionate and knowledgeable about the entertainment industry with superior written and verbal communication skills.Key job responsibilities
Act as a strategic partner between creative marketing and agencies to develop creative, effective and holistic media strategies for our marketing campaigns grounded in audience insights.Develop a data-informed perspective on audience opportunity and prioritization for media, gaining alignment with internal teams.Lead planning on assigned brand campaigns, including HVEs (High Velocity Events) such as Prime Day.Lead planning on assigned live sports campaigns, driving tune-in.Set campaign media goals and KPIs and devise strategies to achieve and measure them. Responsible for adapting and adjusting strategies and plans based on evolving developments and changing conditions.Contribute to Go to Market Plan narratives that outline audience-led media strategies and present clear and concise recommendations to senior marketing and business leaders.Develop test and learn scenarios to continue to innovate and accelerate media performance.Manage budgets and timelines for media campaigns.Prepare forecasts and performance reports that monitor key media metrics, quality, and campaign performance.Oversee pre-launch and post-buy performance audits and optimization efforts to ensure the integrity and efficiency of the media plans.Interface directly with media partners to develop new programs and foster relationships.Seek and evaluate strategic media opportunities and serve as a thought-leader on new and innovative ways to reach and connect with our customers.BASIC QUALIFICATIONS
6+ years of professional non-internship marketing experienceExperience building, executing and scaling cross-functional marketing programsExperience using data and metrics to drive improvementsExperience communicating results to senior leadershipExperience prioritizing competing priorities in a complex, fast-paced environmentPREFERRED QUALIFICATIONS
8+ years of professional non-internship marketing experienceAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
#J-18808-Ljbffr