Aquent
Trade Marketing Manager
Aquent, Denver, Colorado, United States, 80219
Trade Marketing Marketing Director: A Strategic Role
Be one of the first applicants, read the complete overview of the role below, then send your application for consideration.Trade marketing marketing directors play a crucial role in bridging the gap between manufacturers and retailers. They are responsible for developing and implementing marketing strategies that promote product sales to retailers and distributors.Key Responsibilities:Developing and executing trade marketing plans: Creating comprehensive strategies to increase product visibility and sales within the retail channel.Managing trade promotions: Overseeing promotional activities, such as discounts, rebates, and contests, to encourage retailer support and drive sales.Building relationships with retailers: Establishing and maintaining strong relationships with key retail partners to understand their needs and goals.Analyzing market trends: Monitoring market trends and competitor activities to identify opportunities and challenges.Measuring and evaluating trade marketing programs: Tracking the effectiveness of trade marketing initiatives and making data-driven recommendations for improvement.Skills and Qualifications:Strong marketing and business acumen: A deep understanding of marketing principles and business operations.Excellent communication and interpersonal skills: The ability to build relationships and influence others.Analytical and problem-solving skills: The capacity to analyze data and develop effective solutions.Project management skills: The ability to manage multiple projects simultaneously and meet deadlines.Experience in the retail industry: A solid understanding of the retail landscape and its dynamics.
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Be one of the first applicants, read the complete overview of the role below, then send your application for consideration.Trade marketing marketing directors play a crucial role in bridging the gap between manufacturers and retailers. They are responsible for developing and implementing marketing strategies that promote product sales to retailers and distributors.Key Responsibilities:Developing and executing trade marketing plans: Creating comprehensive strategies to increase product visibility and sales within the retail channel.Managing trade promotions: Overseeing promotional activities, such as discounts, rebates, and contests, to encourage retailer support and drive sales.Building relationships with retailers: Establishing and maintaining strong relationships with key retail partners to understand their needs and goals.Analyzing market trends: Monitoring market trends and competitor activities to identify opportunities and challenges.Measuring and evaluating trade marketing programs: Tracking the effectiveness of trade marketing initiatives and making data-driven recommendations for improvement.Skills and Qualifications:Strong marketing and business acumen: A deep understanding of marketing principles and business operations.Excellent communication and interpersonal skills: The ability to build relationships and influence others.Analytical and problem-solving skills: The capacity to analyze data and develop effective solutions.Project management skills: The ability to manage multiple projects simultaneously and meet deadlines.Experience in the retail industry: A solid understanding of the retail landscape and its dynamics.
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