American Trading International Inc
Marketing Manager
American Trading International Inc, Los Angeles, California, United States, 90079
Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.We are seeking long-term growth and career-minded rock stars to join our Marketing team! American Trading International, Inc. (ATI) is a service-oriented export trading company providing domestic and international companies the opportunity to import and export products to new and existing markets. ATI exports USA food and beverages to over 80 markets worldwide.
We are looking for a Marketing Manager. The Marketing Manager will be responsible for developing and implementing marketing plans/strategies to drive brand awareness, customer engagement, and sales growth. This role involves overseeing market research, identifying target audiences, and creating compelling marketing campaigns across various channels, including digital, print, and in-store promotions. The Marketing Manager will collaborate with cross-functional teams, such as sales, product development, and finance to ensure cohesive and effective marketing efforts.
What you'll do:
Evaluating and optimizing marketing and pricing strategies.
Analyzing market trends and reviewing forecasts received from the sales department.
Preparing and presenting quarterly and annual reports to senior management.
Designing cross merchandising promotions and developing a promotion calendar as needed.
Developing and managing advertising and promotional campaigns to support specific categories as required per market.
Performing market pictures analysis and sales data analysis per market as needed.
Providing support and development to all customer-centric programs and facilitating business development for key customers.
Implementing communication strategies and developing launch plans for all new product categories as required in the market.
Administering all projects and ensuring effective implementation of all plans from the conceptualization stage.
Collaborating with the Senior Manager to develop growth programs and specific tools and prepare presentations for all marketing initiatives.
Performing research-related strategies and developing appropriate marketing plans.
Developing and managing marketing campaigns to increase brand awareness and market share as required per brand per market.
Performing various tests on marketing programs and providing support to the same.
Collaborating with IT and suppliers to improve the company website and all related digital projects.
Monitoring customer research activities and interpreting all data for developing marketing strategies.
Helping drive the in-store activity plan to execute the brand strategy at retail while monitoring distribution, shelving, promotions, and competitors' prices.
Developing marketing plans for all brands/markets supported by MAP funds and managing promotion activities for each region, evaluating the campaign, and reporting results and ROI to the Senior Manager.
Designing and developing POSM as required per market, including content and communication messages to the end consumer.
Working with the marketing team on developing new brand concepts from logo to brand guidelines, labels, package mockups, selling points, sell sheets, and catalogues.
What you'll bring:
Bachelor's degree in Marketing, Business Administration, or a related field. MBA is desirable.
5+ years of experience in marketing, preferably within the FMCG/CPG industry.
Proven track record of developing and executing successful marketing campaigns.
Strong understanding of market research and consumer behavior.
Experience with digital marketing, social media, and e-commerce platforms.
Proficiency with marketing analytics tools and software.
Excellent project management and organizational skills.
Strong leadership and team collaboration abilities.
Exceptional communication and interpersonal skills.
Strong analytical and problem-solving skills with the ability to identify areas for process improvement.
A positive attitude and a proactive approach to work is essential.
Must be competent in MS Office applications to include Word, Excel, PowerPoint, Outlook, Teams, and SharePoint.
What you'll be paid:Commensurate with experience, you will be paid $80,000 - $112,000 annually.
ATI provides full-time employees with a range of benefits, including medical, dental, vision, life insurance, voluntary benefits, flexible spending accounts, matching 401k, profit-sharing, thirteen days of accrued PTO per year, and eight (8) company paid holidays.
We are proud to be an Equal Opportunity Employer, making decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class. Authorization to work in the U.S. is required for this position.
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We are looking for a Marketing Manager. The Marketing Manager will be responsible for developing and implementing marketing plans/strategies to drive brand awareness, customer engagement, and sales growth. This role involves overseeing market research, identifying target audiences, and creating compelling marketing campaigns across various channels, including digital, print, and in-store promotions. The Marketing Manager will collaborate with cross-functional teams, such as sales, product development, and finance to ensure cohesive and effective marketing efforts.
What you'll do:
Evaluating and optimizing marketing and pricing strategies.
Analyzing market trends and reviewing forecasts received from the sales department.
Preparing and presenting quarterly and annual reports to senior management.
Designing cross merchandising promotions and developing a promotion calendar as needed.
Developing and managing advertising and promotional campaigns to support specific categories as required per market.
Performing market pictures analysis and sales data analysis per market as needed.
Providing support and development to all customer-centric programs and facilitating business development for key customers.
Implementing communication strategies and developing launch plans for all new product categories as required in the market.
Administering all projects and ensuring effective implementation of all plans from the conceptualization stage.
Collaborating with the Senior Manager to develop growth programs and specific tools and prepare presentations for all marketing initiatives.
Performing research-related strategies and developing appropriate marketing plans.
Developing and managing marketing campaigns to increase brand awareness and market share as required per brand per market.
Performing various tests on marketing programs and providing support to the same.
Collaborating with IT and suppliers to improve the company website and all related digital projects.
Monitoring customer research activities and interpreting all data for developing marketing strategies.
Helping drive the in-store activity plan to execute the brand strategy at retail while monitoring distribution, shelving, promotions, and competitors' prices.
Developing marketing plans for all brands/markets supported by MAP funds and managing promotion activities for each region, evaluating the campaign, and reporting results and ROI to the Senior Manager.
Designing and developing POSM as required per market, including content and communication messages to the end consumer.
Working with the marketing team on developing new brand concepts from logo to brand guidelines, labels, package mockups, selling points, sell sheets, and catalogues.
What you'll bring:
Bachelor's degree in Marketing, Business Administration, or a related field. MBA is desirable.
5+ years of experience in marketing, preferably within the FMCG/CPG industry.
Proven track record of developing and executing successful marketing campaigns.
Strong understanding of market research and consumer behavior.
Experience with digital marketing, social media, and e-commerce platforms.
Proficiency with marketing analytics tools and software.
Excellent project management and organizational skills.
Strong leadership and team collaboration abilities.
Exceptional communication and interpersonal skills.
Strong analytical and problem-solving skills with the ability to identify areas for process improvement.
A positive attitude and a proactive approach to work is essential.
Must be competent in MS Office applications to include Word, Excel, PowerPoint, Outlook, Teams, and SharePoint.
What you'll be paid:Commensurate with experience, you will be paid $80,000 - $112,000 annually.
ATI provides full-time employees with a range of benefits, including medical, dental, vision, life insurance, voluntary benefits, flexible spending accounts, matching 401k, profit-sharing, thirteen days of accrued PTO per year, and eight (8) company paid holidays.
We are proud to be an Equal Opportunity Employer, making decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class. Authorization to work in the U.S. is required for this position.
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