Publicis Groupe
Vice President, International + Mid-Market Field Marketing
Publicis Groupe, New York, New York, us, 10261
Vice President, International + Mid-Market Field Marketing
Full-timeWhen you’re one of us, you get to run with the best.
For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions.
The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.How You’ll Make an ImpactEpsilon is seeking a strategic and innovative Global Field Marketing Leader to drive the execution of field marketing, lead generation, and sales support initiatives on a global scale for Epsilon’s Mid-Market team. The ideal candidate will have a proven track record in tactical marketing program execution, including events, sponsorships, promotions, awareness initiatives, and lead generation activities.Work together win together:
The Vice President (VP) will report to the Senior Vice President, Product Strategy and insights and will lead a team of 7 global marketing professionals. The VP will collaborate with International and US Mid-market leadership to support growing the business.Innovate with purpose:
The VP will be responsible for standardizing how we establish, plan, forecast and measure that Return on Investment (ROI) from Field Marketing Initiatives.What You’ll AchieveDevelop and implement global field marketing strategies to support tactical marketing programs and initiatives for Epsilon Mid-Market.Lead a team of marketing professionals to execute field marketing campaigns, lead generation activities, and sales support programs worldwide.Ensure alignment and consistency in messaging and execution across regional teams.Manage relationships with external partners, vendors, and agencies to support marketing efforts.Analyze performance metrics and KPIs to track the effectiveness of marketing programs and optimize results.Collaborate with cross-functional teams, including sales, product, and marketing, to drive integrated marketing campaigns tailored to the mid-market segment.Stay abreast of industry trends and best practices in field marketing and lead generation to drive innovation and competitive advantage for Epsilon Mid-Market.Who You AreWhat you’ll bring with you:
10+ years of experience in field marketing, lead generation, or related roles.Proven success in executing global marketing programs and initiatives.Strong leadership and team management skills.Bachelor’s degree in Marketing, Business, or related field preferred.
Why you might stand out from other talent:
MBA in related field.Experience with the Mid-Market segment.Ability to thrive in a fast-paced and dynamic environment.Excellent communication and collaboration abilities.
Epsilon always puts people first.
Everything we do is done as a team, with integrity and accountability. We focus on what works and what’s right, not what’s easy and accepted.Great People Deserve Great Benefits
We know that we have some of the brightest and most talented employees in the world, and we believe in rewarding them accordingly. If you work here, expect competitive compensation, a great benefits package and endless opportunities to advance your career.We offer hybrid working opportunities, with our office space located in the Iconic Television Centre, White City.As part of our dedication to enhance our
inclusive and diverse workforce , Epsilon is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity, pregnancy and maternity, marriage and civil partnership or religion or belief. We are committed to providing reasonable adjustments for candidates in our application process.
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Full-timeWhen you’re one of us, you get to run with the best.
For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions.
The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.How You’ll Make an ImpactEpsilon is seeking a strategic and innovative Global Field Marketing Leader to drive the execution of field marketing, lead generation, and sales support initiatives on a global scale for Epsilon’s Mid-Market team. The ideal candidate will have a proven track record in tactical marketing program execution, including events, sponsorships, promotions, awareness initiatives, and lead generation activities.Work together win together:
The Vice President (VP) will report to the Senior Vice President, Product Strategy and insights and will lead a team of 7 global marketing professionals. The VP will collaborate with International and US Mid-market leadership to support growing the business.Innovate with purpose:
The VP will be responsible for standardizing how we establish, plan, forecast and measure that Return on Investment (ROI) from Field Marketing Initiatives.What You’ll AchieveDevelop and implement global field marketing strategies to support tactical marketing programs and initiatives for Epsilon Mid-Market.Lead a team of marketing professionals to execute field marketing campaigns, lead generation activities, and sales support programs worldwide.Ensure alignment and consistency in messaging and execution across regional teams.Manage relationships with external partners, vendors, and agencies to support marketing efforts.Analyze performance metrics and KPIs to track the effectiveness of marketing programs and optimize results.Collaborate with cross-functional teams, including sales, product, and marketing, to drive integrated marketing campaigns tailored to the mid-market segment.Stay abreast of industry trends and best practices in field marketing and lead generation to drive innovation and competitive advantage for Epsilon Mid-Market.Who You AreWhat you’ll bring with you:
10+ years of experience in field marketing, lead generation, or related roles.Proven success in executing global marketing programs and initiatives.Strong leadership and team management skills.Bachelor’s degree in Marketing, Business, or related field preferred.
Why you might stand out from other talent:
MBA in related field.Experience with the Mid-Market segment.Ability to thrive in a fast-paced and dynamic environment.Excellent communication and collaboration abilities.
Epsilon always puts people first.
Everything we do is done as a team, with integrity and accountability. We focus on what works and what’s right, not what’s easy and accepted.Great People Deserve Great Benefits
We know that we have some of the brightest and most talented employees in the world, and we believe in rewarding them accordingly. If you work here, expect competitive compensation, a great benefits package and endless opportunities to advance your career.We offer hybrid working opportunities, with our office space located in the Iconic Television Centre, White City.As part of our dedication to enhance our
inclusive and diverse workforce , Epsilon is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity, pregnancy and maternity, marriage and civil partnership or religion or belief. We are committed to providing reasonable adjustments for candidates in our application process.
#J-18808-Ljbffr