Brooklinen
Head/VP of Digital Marketing and Media
Brooklinen, New York, New York, us, 10261
We’re thrilled to be looking for a Head/VP of Digital Marketing and Media to join our team in Brooklyn, NY. Reporting to our Chief Marketing Officer, you will oversee the Growth, Retention, and Affiliate/Influencer teams and will be responsible for elevating Brooklinen’s full-funnel marketing strategy.
Please make sure you read the following details carefully before making any applications.This role is based in Brooklyn, NY, and we have a 2 days in/3 days remote schedule.What you’ll do
Based on experience, lead Brooklinen’s full-funnel marketing strategy to drive significant growth in top and bottom-line performance through expansion into new marketing channels and improvement of existing marketing efforts.Align overall budgets and KPIs with the Finance team and business goals. Use those KPIs to inform marketing strategies.Lead and grow the Acquisition and Retention teams, and provide structure, process, and standards for these teams to ensure success.Own the spend strategy across all channels; strategically allocate spend and lead a team of channel managers.Develop Acquisition strategy to reach and acquire new customers across the funnel, specifically focusing on new mid to upper funnel media channels.Evaluate and optimize existing marketing and performance channels.Provide strategic direction for Retention program, including CRM channel performance, loyalty programs, testing, and expansion.Partner with Brooklinen’s leadership and Finance teams to forecast and set KPIs around traffic, conversion, new and repeat customers and propose marketing budgets accordingly.Work closely with brand teams to ensure all organic channels are being used to optimize ROI.Partner cross-functionally with Digital Product, Creative, Merchandising, Operations, and Finance to inform marketing strategy.Lead measurement strategy to guide marketing investment. Must have experience with MMM, Incrementality testing, and attribution models.Develop reporting and insights to be shared at the Board and Executive team level.Own the headcount planning for the Marketing team to identify any gaps and opportunities to fill them.Analyze and report on the performance of all marketing efforts to senior leadership.We're looking for someone who brings
14+ years of marketing experience with deep expertise in performance marketing and experience in customer retention, as well as building out full funnel media strategies.Expertise leading in-house performance marketing at a DTC brand, with a focus on both profitability and growth.Proven track record of owning large marketing budgets with experience optimizing the marketing mix for efficiency.Track record developing a comprehensive strategy and plan that drives customer acquisition, activation, retention, and reactivation across the top, middle and bottom of the funnel.Expert knowledge in digital media planning, buying and optimization, SEO/SEM strategies, retargeting, paid social, etc.Must have strong and rigorous experience with reporting - both in Excel as well as with a BI tool (Looker, Tableau etc).Highly analytical and data driven with deep understanding of DTC KPIs (LTV, CPA, ROAS, LTV/CAC, % organic, churn, attribution model) as well as the latest in measurement tools.A highly effective collaborator who can drive initiatives effectively across cross-functional teams.Can attract, develop, support, reward and retain highly skilled and high-performing teams.Demonstrates professional maturity, as well as in-depth industry knowledge.Possesses a blend of analytical rigor and creative proficiency; strong mix of right and left-brain.Experience articulating insights, strategies and presenting to senior management and Boards.An action-oriented self-starter who can set strategy and drive execution with a “roll up the sleeves” approach that rallies others to take initiative.Understands the value and importance of brand.Ideally, has a passion for the home industry.At Brooklinen, our goal is to offer a competitive total compensation package which we determine based on specific market data taking into account our company size, stage, industry, and location. The salary range for this role is between $220K-$275K and a 30% bonus.Beyond base salary, we contribute significantly to offset the cost of health benefits, provide a financial stipend through Carrot Fertility to help with the costs associated with the fertility journey, offer a 401K with a 4% Safe Harbour match, have commuter benefits, and also provide a yearly product allowance.We have 14 weeks of 100% paid parental leave for all new parents, year-long Summer Fridays, a workday that starts at 10 am, four weeks of vacation, and a one-month paid sabbatical at your 5th anniversary.Most importantly of all, our HQ hires receive competitive equity grants. We would be happy to tell you more about this and how to value this part of compensation during our interview process.Everyone is welcome at Brooklinen. We’re passionate about building a team that reflects the diversity of our community and creating an environment where our differences are celebrated. We invite you to take a look at how we’ve done so far and where we know we need to do better.About Brooklinen
Brooklinen, home of The Internet’s Favorite Sheets, was founded in 2014 with one goal in mind: We want you to be comfortable.We believe everyone deserves beautiful home essentials, and our approach to provide these is simple: Create high-quality products using the finest materials – from bedding to towels and everything in between – and offer these products directly to our customers (without the luxury markup!). As we’ve expanded beyond the bedroom, introducing bath goods, accessories, loungewear, our Spaces marketplace and IRL retail stores, our goal of keeping you comfortable has remained at the forefront.We take pride in our products and think you will, too: Our sheets, towels and more have received 100,000+ 5-star reviews and been recognized by numerous industry tastemakers such as Apartment Therapy, Good Housekeeping, The New York Times’ Wirecutter and many more.Apply for this job * indicates a required fieldFirst Name *Last Name *Email *Phone *Resume/CV *Enter manuallyAccepted file types: pdf, doc, docx, txt, rtfIf you’d like, please share your pronouns (optional)If you'd like, please share your preferred name and any notes on pronunciation (optional)Our office is based in Dumbo, Brooklyn. We have a hybrid schedule of two days in the office and three days working from home. Our core office days are between Tuesday and Thursday. Please share if this works for you. *As a note, we do not offer flexibility in our hybrid policy or remote roles.LinkedIn Profile: *Please share your salary expectations: *Are you authorized to work lawfully in the United States for Brooklinen? *Will you now or in the future require Brooklinen to commence ("sponsor") an immigration case in order to employ you (for example, H-1B or other employment-based immigration case)? This is sometimes called "sponsorship" for an employment-based visa status. *At this time, we are unable to commence a new immigration case (for example, H1-B or other employment-based immigration). This also applies to cases we would have to commence in the future based on the expiration of a student visa. We may have the ability to support a visa transfer, and we invite you to discuss this with our Recruiting team during the initial interview if you are unsure.
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Please make sure you read the following details carefully before making any applications.This role is based in Brooklyn, NY, and we have a 2 days in/3 days remote schedule.What you’ll do
Based on experience, lead Brooklinen’s full-funnel marketing strategy to drive significant growth in top and bottom-line performance through expansion into new marketing channels and improvement of existing marketing efforts.Align overall budgets and KPIs with the Finance team and business goals. Use those KPIs to inform marketing strategies.Lead and grow the Acquisition and Retention teams, and provide structure, process, and standards for these teams to ensure success.Own the spend strategy across all channels; strategically allocate spend and lead a team of channel managers.Develop Acquisition strategy to reach and acquire new customers across the funnel, specifically focusing on new mid to upper funnel media channels.Evaluate and optimize existing marketing and performance channels.Provide strategic direction for Retention program, including CRM channel performance, loyalty programs, testing, and expansion.Partner with Brooklinen’s leadership and Finance teams to forecast and set KPIs around traffic, conversion, new and repeat customers and propose marketing budgets accordingly.Work closely with brand teams to ensure all organic channels are being used to optimize ROI.Partner cross-functionally with Digital Product, Creative, Merchandising, Operations, and Finance to inform marketing strategy.Lead measurement strategy to guide marketing investment. Must have experience with MMM, Incrementality testing, and attribution models.Develop reporting and insights to be shared at the Board and Executive team level.Own the headcount planning for the Marketing team to identify any gaps and opportunities to fill them.Analyze and report on the performance of all marketing efforts to senior leadership.We're looking for someone who brings
14+ years of marketing experience with deep expertise in performance marketing and experience in customer retention, as well as building out full funnel media strategies.Expertise leading in-house performance marketing at a DTC brand, with a focus on both profitability and growth.Proven track record of owning large marketing budgets with experience optimizing the marketing mix for efficiency.Track record developing a comprehensive strategy and plan that drives customer acquisition, activation, retention, and reactivation across the top, middle and bottom of the funnel.Expert knowledge in digital media planning, buying and optimization, SEO/SEM strategies, retargeting, paid social, etc.Must have strong and rigorous experience with reporting - both in Excel as well as with a BI tool (Looker, Tableau etc).Highly analytical and data driven with deep understanding of DTC KPIs (LTV, CPA, ROAS, LTV/CAC, % organic, churn, attribution model) as well as the latest in measurement tools.A highly effective collaborator who can drive initiatives effectively across cross-functional teams.Can attract, develop, support, reward and retain highly skilled and high-performing teams.Demonstrates professional maturity, as well as in-depth industry knowledge.Possesses a blend of analytical rigor and creative proficiency; strong mix of right and left-brain.Experience articulating insights, strategies and presenting to senior management and Boards.An action-oriented self-starter who can set strategy and drive execution with a “roll up the sleeves” approach that rallies others to take initiative.Understands the value and importance of brand.Ideally, has a passion for the home industry.At Brooklinen, our goal is to offer a competitive total compensation package which we determine based on specific market data taking into account our company size, stage, industry, and location. The salary range for this role is between $220K-$275K and a 30% bonus.Beyond base salary, we contribute significantly to offset the cost of health benefits, provide a financial stipend through Carrot Fertility to help with the costs associated with the fertility journey, offer a 401K with a 4% Safe Harbour match, have commuter benefits, and also provide a yearly product allowance.We have 14 weeks of 100% paid parental leave for all new parents, year-long Summer Fridays, a workday that starts at 10 am, four weeks of vacation, and a one-month paid sabbatical at your 5th anniversary.Most importantly of all, our HQ hires receive competitive equity grants. We would be happy to tell you more about this and how to value this part of compensation during our interview process.Everyone is welcome at Brooklinen. We’re passionate about building a team that reflects the diversity of our community and creating an environment where our differences are celebrated. We invite you to take a look at how we’ve done so far and where we know we need to do better.About Brooklinen
Brooklinen, home of The Internet’s Favorite Sheets, was founded in 2014 with one goal in mind: We want you to be comfortable.We believe everyone deserves beautiful home essentials, and our approach to provide these is simple: Create high-quality products using the finest materials – from bedding to towels and everything in between – and offer these products directly to our customers (without the luxury markup!). As we’ve expanded beyond the bedroom, introducing bath goods, accessories, loungewear, our Spaces marketplace and IRL retail stores, our goal of keeping you comfortable has remained at the forefront.We take pride in our products and think you will, too: Our sheets, towels and more have received 100,000+ 5-star reviews and been recognized by numerous industry tastemakers such as Apartment Therapy, Good Housekeeping, The New York Times’ Wirecutter and many more.Apply for this job * indicates a required fieldFirst Name *Last Name *Email *Phone *Resume/CV *Enter manuallyAccepted file types: pdf, doc, docx, txt, rtfIf you’d like, please share your pronouns (optional)If you'd like, please share your preferred name and any notes on pronunciation (optional)Our office is based in Dumbo, Brooklyn. We have a hybrid schedule of two days in the office and three days working from home. Our core office days are between Tuesday and Thursday. Please share if this works for you. *As a note, we do not offer flexibility in our hybrid policy or remote roles.LinkedIn Profile: *Please share your salary expectations: *Are you authorized to work lawfully in the United States for Brooklinen? *Will you now or in the future require Brooklinen to commence ("sponsor") an immigration case in order to employ you (for example, H-1B or other employment-based immigration case)? This is sometimes called "sponsorship" for an employment-based visa status. *At this time, we are unable to commence a new immigration case (for example, H1-B or other employment-based immigration). This also applies to cases we would have to commence in the future based on the expiration of a student visa. We may have the ability to support a visa transfer, and we invite you to discuss this with our Recruiting team during the initial interview if you are unsure.
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