KFC Corporation
Director, Public Relations
KFC Corporation, Richmond, Kentucky, United States, 40475
We are seeking an experienced and strategic leader to drive our corporate storytelling and public relations initiatives across brands and on a global scale. This role is pivotal in shaping how our company and brands are perceived, enhancing stakeholder engagement, and ensuring our messaging aligns with corporate strategy, objectives, and values.
Scroll down the page to see all associated job requirements, and any responsibilities successful candidates can expect.Salary Range:
$160,400-$188,800 annually + bonus eligibility.
This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.
Responsibilities:
Strategy
Develop and execute a comprehensive global storytelling and public relations strategy that aligns with corporate goals and enhances brand reputation.
Establish executive visibility strategies, in partnership with the brand communications team, and oversee the strategy execution.
Create evaluation tools and process approaches to advance enterprise and brand narratives while effectively collaborating across the enterprise on storytelling opportunities.
Ensure consistency and coherence in messaging across all communications, adhering to regulatory requirements and corporate governance standards.
External Public Relations
Cultivate and manage relationships with key media outlets, journalists, influencers, and industry analysts to secure positive coverage and amplify the company's brand presence globally.
Act as a spokesperson and ambassador, representing the company at events, conferences, and media engagements.
Monitor industry trends, news cycles, and competitive landscape to identify opportunities for proactive storytelling and in support of investor relations.
Cross Functional and Cross Brand Leadership
Collaborate with legal and investor relations teams to ensure accurate and transparent communication of financial results, corporate governance matters, and key investor communication materials, including annual reports, shareholder letters, and presentations, to support investor relations initiatives.
Collaborate closely with senior executives, brand communication and marketing teams, and subject matter experts to uncover and articulate the company's achievements, innovations, and thought leadership.
Provide strategic counsel to senior leadership on public perception, crisis communications, and reputation management.
Team Leadership and Development
Lead a team of talented storytellers, PR professionals, and communications experts to create and disseminate compelling narratives across various platforms and channels.
Oversee the creation of engaging content including press releases, articles, blogs, social media posts, videos, and other materials to effectively communicate key messages and reinforce company achievements, innovations, and thought leadership.
Education and Experience:
Bachelor's degree in communications, journalism, public relations, or related field.
Minimum of 12 years of PR/media relations communications experience within a large, global corporation; ideally multi-brand.
Minimum of 7 years in a leadership role within a large, global organization, directing a team of 3+ full-time employees.
Strong written and verbal command of the English language.
Preferred Qualifications:
Experienced employee communications leader with a proven track record of driving innovation to realize meaningful impact for the enterprise.
Advanced verbal and written (storytelling) communications skills. Ability to stay ahead of the changing communications landscape and adapt as necessary to improve effectiveness.
Demonstrated ability to effectively manage strong working relationships, counselling and coaching executives and other senior leaders.
Demonstrated ability to translate business objectives, goals, and strategies into comprehensive communications strategies, plans, and tactics.
Demonstrated ability to influence decisions, build consensus, and work collaboratively in multi-disciplinary environments.
Demonstrated ability to manage third-party resources and vendors.
Demonstrated ability to apply measurement and analytics to measure impact and inform prioritization.
Strong leadership qualities including superb people management skills.
Be able to attract, motivate, empower, coach, and retain staff.
Benefits:
Employees (and their eligible family members) may enroll in the following types of insurance coverage: medical, dental, vision, legal, and accidental death and dismemberment, as well as FSA/HSA (depending on enrolled medical plan). Yum! also provides short-term disability, long-term disability, and life insurance. Employees may enroll in our 401(k) plan. Yum! provides 4 weeks of vacation, paid sick leave, 10 paid holidays, a floating day off, and 2 paid days for volunteer time each calendar year.
At Yum!, one of our core values is to Believe in ALL People. This means seeing the value in everyone and unlocking their full potential to be their best self. YUM! Brands, Inc. (including its subsidiaries Yum Restaurant Services Group, LLC (“YRSG”) and Yum Connect, LLC (“Yum Digital and Technology”)(collectively, “Yum”) is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic. Yum! is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.
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Scroll down the page to see all associated job requirements, and any responsibilities successful candidates can expect.Salary Range:
$160,400-$188,800 annually + bonus eligibility.
This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.
Responsibilities:
Strategy
Develop and execute a comprehensive global storytelling and public relations strategy that aligns with corporate goals and enhances brand reputation.
Establish executive visibility strategies, in partnership with the brand communications team, and oversee the strategy execution.
Create evaluation tools and process approaches to advance enterprise and brand narratives while effectively collaborating across the enterprise on storytelling opportunities.
Ensure consistency and coherence in messaging across all communications, adhering to regulatory requirements and corporate governance standards.
External Public Relations
Cultivate and manage relationships with key media outlets, journalists, influencers, and industry analysts to secure positive coverage and amplify the company's brand presence globally.
Act as a spokesperson and ambassador, representing the company at events, conferences, and media engagements.
Monitor industry trends, news cycles, and competitive landscape to identify opportunities for proactive storytelling and in support of investor relations.
Cross Functional and Cross Brand Leadership
Collaborate with legal and investor relations teams to ensure accurate and transparent communication of financial results, corporate governance matters, and key investor communication materials, including annual reports, shareholder letters, and presentations, to support investor relations initiatives.
Collaborate closely with senior executives, brand communication and marketing teams, and subject matter experts to uncover and articulate the company's achievements, innovations, and thought leadership.
Provide strategic counsel to senior leadership on public perception, crisis communications, and reputation management.
Team Leadership and Development
Lead a team of talented storytellers, PR professionals, and communications experts to create and disseminate compelling narratives across various platforms and channels.
Oversee the creation of engaging content including press releases, articles, blogs, social media posts, videos, and other materials to effectively communicate key messages and reinforce company achievements, innovations, and thought leadership.
Education and Experience:
Bachelor's degree in communications, journalism, public relations, or related field.
Minimum of 12 years of PR/media relations communications experience within a large, global corporation; ideally multi-brand.
Minimum of 7 years in a leadership role within a large, global organization, directing a team of 3+ full-time employees.
Strong written and verbal command of the English language.
Preferred Qualifications:
Experienced employee communications leader with a proven track record of driving innovation to realize meaningful impact for the enterprise.
Advanced verbal and written (storytelling) communications skills. Ability to stay ahead of the changing communications landscape and adapt as necessary to improve effectiveness.
Demonstrated ability to effectively manage strong working relationships, counselling and coaching executives and other senior leaders.
Demonstrated ability to translate business objectives, goals, and strategies into comprehensive communications strategies, plans, and tactics.
Demonstrated ability to influence decisions, build consensus, and work collaboratively in multi-disciplinary environments.
Demonstrated ability to manage third-party resources and vendors.
Demonstrated ability to apply measurement and analytics to measure impact and inform prioritization.
Strong leadership qualities including superb people management skills.
Be able to attract, motivate, empower, coach, and retain staff.
Benefits:
Employees (and their eligible family members) may enroll in the following types of insurance coverage: medical, dental, vision, legal, and accidental death and dismemberment, as well as FSA/HSA (depending on enrolled medical plan). Yum! also provides short-term disability, long-term disability, and life insurance. Employees may enroll in our 401(k) plan. Yum! provides 4 weeks of vacation, paid sick leave, 10 paid holidays, a floating day off, and 2 paid days for volunteer time each calendar year.
At Yum!, one of our core values is to Believe in ALL People. This means seeing the value in everyone and unlocking their full potential to be their best self. YUM! Brands, Inc. (including its subsidiaries Yum Restaurant Services Group, LLC (“YRSG”) and Yum Connect, LLC (“Yum Digital and Technology”)(collectively, “Yum”) is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic. Yum! is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.
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