Expedia, Inc.
Search Engine Marketing Manager
Expedia, Inc., Seattle, Washington, us, 98127
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
In order to make an application, simply read through the following job description and make sure to attach relevant documents.Why Join Us?To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.Introduction to the teamOur Marketing division is committed to establishing enduring connections with both travelers and partners. We aim to foster a deep sense of trust and affinity for our brands, achieved through creative excellence and innovative marketing strategies.Position OverviewAs an SEM Manager, you will be at the forefront of managing one of our largest traffic segments, lodging. Your analytical skills will be crucial in driving performance and ensuring our campaigns are both effective and efficient. Your ability to identify trends and pinpoint the root causes of performance changes will be key to maintaining and improving our campaign outcomes. Additionally, you will have the opportunity to collaborate and work with multiple teams (Finance, Data Science, Analytics and others) in a matrixed organization.If you have a love for travel and a knack for optimizing search engine marketing campaigns, this role is perfect for you.In this role, you will:Monitor the day-to-day performance of SEM campaignsOptimize and manage SEM campaigns to internal target KPIs, executing on the fundamentals of Search MarketingIdentify growth opportunities, initiating test hypothesis and prioritizing scale out of winning tests to improve SEM performanceConduct ad hoc analyses to delve deeper into performance fluctuations, offering actionable recommendations to enhance our SEM strategiesProvide guidance to the Leadership Team on market trends and recommendations to adjust portfolio behavior to maximize opportunities and returnsManipulate massive data sets using SQL / Python to identify and prioritize optimization opportunitiesConstantly test and learn to improve campaign performanceMaintain internal (Product, Analytics, Data Science, Finance, SEO) and external (Google, Bing) collaborations on strategic initiativesDeliver impactful analysis regarding key market forces/changes and apply analytics to present tangible business actions/solutions (e.g. auction changes, competitive pressure, seasonality, partner product changes)Experience and qualifications:5+ years of relevant experience in marketing and quantitative analysisExtraordinary analytical skills, including data manipulation and financial analysisYou can self-serve your own data and are comfortable working with SQL (Python and R can be beneficial too)Track record in SEM or similar growth channel is preferred, but not mandatoryGreat collaboration skills and a good understanding of online marketing / ecommerceExcellence in implementation, attention to detail and strong organizational skillsIf you are excited about the opportunity to make a significant impact in the travel industry and have a proven track record in SEM, we encourage you to apply and join our innovative team at Expedia Group.The total cash range for this position in Seattle is $110,500.00 to $155,000.00. Employees in this role have the potential to increase their pay up to $177,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.Accommodation requestsIf you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises.Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
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In order to make an application, simply read through the following job description and make sure to attach relevant documents.Why Join Us?To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.Introduction to the teamOur Marketing division is committed to establishing enduring connections with both travelers and partners. We aim to foster a deep sense of trust and affinity for our brands, achieved through creative excellence and innovative marketing strategies.Position OverviewAs an SEM Manager, you will be at the forefront of managing one of our largest traffic segments, lodging. Your analytical skills will be crucial in driving performance and ensuring our campaigns are both effective and efficient. Your ability to identify trends and pinpoint the root causes of performance changes will be key to maintaining and improving our campaign outcomes. Additionally, you will have the opportunity to collaborate and work with multiple teams (Finance, Data Science, Analytics and others) in a matrixed organization.If you have a love for travel and a knack for optimizing search engine marketing campaigns, this role is perfect for you.In this role, you will:Monitor the day-to-day performance of SEM campaignsOptimize and manage SEM campaigns to internal target KPIs, executing on the fundamentals of Search MarketingIdentify growth opportunities, initiating test hypothesis and prioritizing scale out of winning tests to improve SEM performanceConduct ad hoc analyses to delve deeper into performance fluctuations, offering actionable recommendations to enhance our SEM strategiesProvide guidance to the Leadership Team on market trends and recommendations to adjust portfolio behavior to maximize opportunities and returnsManipulate massive data sets using SQL / Python to identify and prioritize optimization opportunitiesConstantly test and learn to improve campaign performanceMaintain internal (Product, Analytics, Data Science, Finance, SEO) and external (Google, Bing) collaborations on strategic initiativesDeliver impactful analysis regarding key market forces/changes and apply analytics to present tangible business actions/solutions (e.g. auction changes, competitive pressure, seasonality, partner product changes)Experience and qualifications:5+ years of relevant experience in marketing and quantitative analysisExtraordinary analytical skills, including data manipulation and financial analysisYou can self-serve your own data and are comfortable working with SQL (Python and R can be beneficial too)Track record in SEM or similar growth channel is preferred, but not mandatoryGreat collaboration skills and a good understanding of online marketing / ecommerceExcellence in implementation, attention to detail and strong organizational skillsIf you are excited about the opportunity to make a significant impact in the travel industry and have a proven track record in SEM, we encourage you to apply and join our innovative team at Expedia Group.The total cash range for this position in Seattle is $110,500.00 to $155,000.00. Employees in this role have the potential to increase their pay up to $177,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.Accommodation requestsIf you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises.Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
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