2K
Director, Global Brand Marketing (Core Games)
2K, Novato, California, United States, 94949
Who We Are:
Do not pass up this chance, apply quickly if your experience and skills match what is in the following description.2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab.At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!What We Need:2K is looking for a Director, Global Brand Marketing, to join its Core Games group and lead the marketing efforts for our Cloud Chamber portfolio of projects, including the BioShock franchise. Reporting to the Vice President, Global Brand Marketing (Core Games), you will play a critical role in ushering in a new era for BioShock, leading the development of the global marketing strategy and driving the execution of global marketing plans that maximize customer acquisition, engagement, and retention.We need a senior-level, business-oriented, and hands-on marketing leader who is always looking for new ways to grow the business, build demand for our products, and foster a passionate community of lifetime fans.What You’ll Do:Global Marketing and Product Strategy:Develop the global marketing strategy, define customer journeys, target audience prioritization, product positioning, brand partnership guidelines and activations, cross sell and upsell strategies, innovative ideas, and key messaging and content plans.Consult and partner closely with product development teams to ensure firm understanding of the game vision and that products are feature competitive and relevant.Collaborate with international marketing teams in the US, Europe and Asia in development of high impact regional marketing plans, ensuring plans are on-brand and locally relevant.Be player and channel first, building content plans that deliver the right message at the right time and in the right place.Lead definition, briefing, and development initiation of all core global brand creative including key art and packaging, trailers and events.Be responsible for the marketing budget: From global production to regional allocation, maintain understanding of our targets and expenses.Global and Insight Driven Mindset:Be the player expert - understand their needs and how they buy, to influence product development and guide the marketing strategy.Set and evaluate global campaign performance targets, driving relevant actions to continuously optimize all marketing plans.Be an expert on our competition to ensure we have a clear differentiation in our offerings and communications.Leadership, Collaboration and Communication:Be a strong collaborator with your cross-functional partners across Product Development, Commercial, and the Studio.Regularly partner, present and report to studio leadership and 2K stakeholders on marketing strategies and findings.Create an environment that inspires and empowers your team to do their best creative thinking.Define resourcing needs, acting as hiring manager for additional marketing resource needs for the team.Lead and grow your team, managing performance and career development plans.Oversee and/or direct the tasks and progress of both direct and indirect reports.What Will Make You a Great Fit:A proven track record (8-10+ years) as a Global Brand Marketing leader in games, live service products, media, entertainment or an adjacent industry.Flexibility and ability to collaborate successfully in a highly matrixed organization.Ability to utilize insights, data and metrics to communicate player needs.Ability to track, prioritize, and drive multiple concurrent projects to success.Powerful presentation skills with the ability to represent to peers and company leadership.Good taste in content and an eye for marketing creative that resonates emotionally.Strong staff management skills and cross-functional leadership capabilities.Passion for video games and content-driven experiences.Available to travel both domestically and internationally.
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Do not pass up this chance, apply quickly if your experience and skills match what is in the following description.2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab.At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!What We Need:2K is looking for a Director, Global Brand Marketing, to join its Core Games group and lead the marketing efforts for our Cloud Chamber portfolio of projects, including the BioShock franchise. Reporting to the Vice President, Global Brand Marketing (Core Games), you will play a critical role in ushering in a new era for BioShock, leading the development of the global marketing strategy and driving the execution of global marketing plans that maximize customer acquisition, engagement, and retention.We need a senior-level, business-oriented, and hands-on marketing leader who is always looking for new ways to grow the business, build demand for our products, and foster a passionate community of lifetime fans.What You’ll Do:Global Marketing and Product Strategy:Develop the global marketing strategy, define customer journeys, target audience prioritization, product positioning, brand partnership guidelines and activations, cross sell and upsell strategies, innovative ideas, and key messaging and content plans.Consult and partner closely with product development teams to ensure firm understanding of the game vision and that products are feature competitive and relevant.Collaborate with international marketing teams in the US, Europe and Asia in development of high impact regional marketing plans, ensuring plans are on-brand and locally relevant.Be player and channel first, building content plans that deliver the right message at the right time and in the right place.Lead definition, briefing, and development initiation of all core global brand creative including key art and packaging, trailers and events.Be responsible for the marketing budget: From global production to regional allocation, maintain understanding of our targets and expenses.Global and Insight Driven Mindset:Be the player expert - understand their needs and how they buy, to influence product development and guide the marketing strategy.Set and evaluate global campaign performance targets, driving relevant actions to continuously optimize all marketing plans.Be an expert on our competition to ensure we have a clear differentiation in our offerings and communications.Leadership, Collaboration and Communication:Be a strong collaborator with your cross-functional partners across Product Development, Commercial, and the Studio.Regularly partner, present and report to studio leadership and 2K stakeholders on marketing strategies and findings.Create an environment that inspires and empowers your team to do their best creative thinking.Define resourcing needs, acting as hiring manager for additional marketing resource needs for the team.Lead and grow your team, managing performance and career development plans.Oversee and/or direct the tasks and progress of both direct and indirect reports.What Will Make You a Great Fit:A proven track record (8-10+ years) as a Global Brand Marketing leader in games, live service products, media, entertainment or an adjacent industry.Flexibility and ability to collaborate successfully in a highly matrixed organization.Ability to utilize insights, data and metrics to communicate player needs.Ability to track, prioritize, and drive multiple concurrent projects to success.Powerful presentation skills with the ability to represent to peers and company leadership.Good taste in content and an eye for marketing creative that resonates emotionally.Strong staff management skills and cross-functional leadership capabilities.Passion for video games and content-driven experiences.Available to travel both domestically and internationally.
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