ICONMA
Digital Marketing Product Manager
ICONMA, Charlotte, North Carolina, United States, 28269
Digital Marketing Product Manager
Location:
Charlotte, NC/ Hybrid
Candidates should take the time to read all the elements of this job advert carefully Please make your application promptly.Duration:
12 MonthsDescription:We are looking for a contractor to deliver campaigns across mobile and onsite digital marketing channels to support Consumer credit card. This role will also focus on data-driven strategic insights for digital channels, serving the team in monitoring patterns, trends, and macroeconomic shifts impacting the Consumer card sales funnel. The ability to leverage critical thinking and diligent campaign delivery/execution will be critical to this position.Job Responsibilities:Supporting Customer Level Offers Platform to publish targeted marketing offers across owned channels.Drive creative development or creative updates through all parts of the campaign lifecycle, working with marketing, creative teams, legal, brand, and product partners.Support Quality Assurance testing of assets published via the platform, across authenticated channels in desktop and mobile experiences.Manage homepage and mobile unauthenticated Consumer card acquisition campaigns as needed, by partnering with internal teams and external creative agencies to bring efforts to market.Monitoring key channel performance indicators and portfolio metrics to monitor and report out on digital campaign performance.Align with direction to support campaign strategy, campaign orchestration, development, and enhancements with partners/stakeholders.Required Qualifications:2+ years of experience executing marketing campaigns in digital channels, including strong understanding of digital marketing and customer experiences.Experience with Content Management Systems and publishing.QA testing and validation experience across both desktop and mobile channels.Experience working with creative agencies and/or vendor partners.Attention to detail and strong organizational skills, with the ability to manage multiple campaign streams at one time and quickly identify and resolve complex issues.Ability to communicate clearly, effectively, and concisely.Intermediate Excel and PowerPoint skills.Desired Qualifications:Financial services industry experience, knowledge of consumer credit card industry is a plus.Adobe platform experience (Target, Audience Manager, etc.).Top MUST Have:Previous digital marketing experience.Strong attention to detail.Project management skills – ability to handle multiple projects at varying stages at the same time.As an equal opportunity employer, ICONMA prides itself on creating an employment environment that supports and encourages the abilities of all persons regardless of race, color, gender, age, sexual orientation, citizenship, or disability.
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Location:
Charlotte, NC/ Hybrid
Candidates should take the time to read all the elements of this job advert carefully Please make your application promptly.Duration:
12 MonthsDescription:We are looking for a contractor to deliver campaigns across mobile and onsite digital marketing channels to support Consumer credit card. This role will also focus on data-driven strategic insights for digital channels, serving the team in monitoring patterns, trends, and macroeconomic shifts impacting the Consumer card sales funnel. The ability to leverage critical thinking and diligent campaign delivery/execution will be critical to this position.Job Responsibilities:Supporting Customer Level Offers Platform to publish targeted marketing offers across owned channels.Drive creative development or creative updates through all parts of the campaign lifecycle, working with marketing, creative teams, legal, brand, and product partners.Support Quality Assurance testing of assets published via the platform, across authenticated channels in desktop and mobile experiences.Manage homepage and mobile unauthenticated Consumer card acquisition campaigns as needed, by partnering with internal teams and external creative agencies to bring efforts to market.Monitoring key channel performance indicators and portfolio metrics to monitor and report out on digital campaign performance.Align with direction to support campaign strategy, campaign orchestration, development, and enhancements with partners/stakeholders.Required Qualifications:2+ years of experience executing marketing campaigns in digital channels, including strong understanding of digital marketing and customer experiences.Experience with Content Management Systems and publishing.QA testing and validation experience across both desktop and mobile channels.Experience working with creative agencies and/or vendor partners.Attention to detail and strong organizational skills, with the ability to manage multiple campaign streams at one time and quickly identify and resolve complex issues.Ability to communicate clearly, effectively, and concisely.Intermediate Excel and PowerPoint skills.Desired Qualifications:Financial services industry experience, knowledge of consumer credit card industry is a plus.Adobe platform experience (Target, Audience Manager, etc.).Top MUST Have:Previous digital marketing experience.Strong attention to detail.Project management skills – ability to handle multiple projects at varying stages at the same time.As an equal opportunity employer, ICONMA prides itself on creating an employment environment that supports and encourages the abilities of all persons regardless of race, color, gender, age, sexual orientation, citizenship, or disability.
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